4 LinkedIn Content Marketing Tactics Worth Investing Time In

•

11 likes•15,933 views

Don't let your content slip through the sands of time. Take advantage of these four opportunities on LinkedIn to build brand awareness, thought leadership and ultimately drive more revenue for your business.

Marketing

What's hot

a quick, tactical plan for driving ROI with LinkedIn content marketing tools, including Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Content and LinkedIn Groups. This webcast session includes: - What content drives the most engagement on LinkedIn - Action items and daily time investment needed to succeed with LinkedIn Marketing tools - Key metrics to measure the success of your strategy

Live Webinar: Your Tactical Plan to Content Marketing on LinkedIn

Ever had these questions? Is our content marketing hitting the mark? Are we making progress toward our goals with our recent content marketing? Did our SEO investment mature like we thought it would? Has our new focus on converting visitors affected overall revenue significantly? Google analytics is known for being a powerful and free tool for analyzing your web traffic, but what may be less known, is ability of Google Analytics to be configured to give you insightful data in the performance of your content marketing efforts. In this webinar we'll show utilizing "content groupings" in Google Analytics gives content marketers a clear way to gauge and report on the results of their web content. In this webinar you'll learn: * How to use content groupings in Google Analytics to accurately measure content performance * How to organize and segment your content groups/themes to draw meaningful insights from your content * Best practices you can apply to start immediately optimizing your content marketing efforts

How to Create a Content Analysis Machine

Formstack

Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business. Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to: - Keep your content relevant - Build trust through authenticity - Boost performance using images and video Join us to learn how you can start driving qualified leads on the world’s only professional feed.

Webinar: LinkedIn Sponsored Updates Demo Day

How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social? After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates! In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices. - Featuring best in class customer examples and case studies - Tutorial on leveraging your existing email content - Live demo of real-time reporting dashboard and targeting capabilities

Data-Driven Best Practices for LinkedIn Sponsored InMail

Live Webinar: LinkedIn Lead Accelerator Demo

It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help. Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to: - Get in front of the right people early and often - Reach and influence business professionals in the right context - Educate your audience with the relevant content they crave - Use awareness and engagement to drive bottom-funnel conversions - Measure the impact of your branding efforts every step of the way This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.

Live Webinar: Using LinkedIn for Brand Marketing

Over the past year, we’ve seen companies take advantage of the unique opportunities Sponsored Updates provide to reach targeted professionals in the LinkedIn feed. As a result, we’ve also seen them knock performance metrics out of the park. Check out the top Sponsored Updates of 2014 along with tips for how to increase the engagement with your Sponsored Updates on LinkedIn. Get started with Sponsored Updates here: http://lnkd.in/sponsoredupdates

LinkedIn's Top Sponsored Updates of 2014

One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away. Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign. See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.

Live Webinar: Creating a Winning Content Strategy for Sponsored Updates

LinkedIn Product Spotlight: Marketing Solutions

What's hot (20)

Live Webinar: Your Tactical Plan to Content Marketing on LinkedIn

How to Create a Content Analysis Machine

Webinar: LinkedIn Sponsored Updates Demo Day

Data-Driven Best Practices for LinkedIn Sponsored InMail

Live Webinar: LinkedIn Lead Accelerator Demo

Live Webinar: Using LinkedIn for Brand Marketing

LinkedIn's Top Sponsored Updates of 2014

Live Webinar: Creating a Winning Content Strategy for Sponsored Updates

LinkedIn Product Spotlight: Marketing Solutions

Similar to 4 LinkedIn Content Marketing Tactics Worth Investing Time In

Tactical Plan to Content Marketing on LinkedIn

LinkedIn Europe

LinkedIn Content Marketing ebook

Bree Roberts

Content Marketing Taktiken mit LinkedIn: Besser Lead Generierung

Gnocchi / Digital Marketing

Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018! Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!

LinkedIn For Business Development In 2018

Rad Integrated Media

Tactical-Plan-eBook-v03.04

Alison Azera

LINKEDIN CONTENT MARKETING Source: LinkedIn

Mani Subramanian Veeramani

Produce,Distribute and Measure great Content Marketing

LinkedIn Europe

Gina Holloway

Building Your Brand on Linkedin

Black Marketing

Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads? Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn. Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven. In this webinar you will learn: 1. The importance of using social media for driving leads. 2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare. 3. The types of content that work best for driving leads on LinkedIn. 4. Best practices for messaging, visuals and targeting for your campaigns. 5. How to track and optimize your LinkedIn campaigns for maximum effectiveness. View the presentation here: http://youtu.be/KZZkryzdy7E

Exclusive Webinar: LinkedIn for Lead Generation: Build Your Army

🚀 Elevate Your LinkedIn Presence and Ignite Career Success! Welcome to AwaraDrLinkedIn, Your Premium LinkedIn Growth Partner! 🔥 Are you ready to transform your LinkedIn profile or your Company page into a powerful personal or business brand that attracts top-notch opportunities and connections? LinkedIn coaching to help my clients transform into All Stars LinkedIn Users 🌐 Our LinkedIn Growth Services: LinkedIn Profile Makeover, Your digital business card needs to shine! Let us craft a compelling profile that leaves a lasting impression 📈 LinkedIn Profile Optimization For Job Search: Unlock the full potential of your profile with keyword-rich content and strategic layout, to target the job market 📣 LinkedIn Content Marketing: Engage, inform, and inspire your network with captivating content that establishes you as a thought leader 🚀 LinkedIn Content Growth Planning: We'll create a custom roadmap to boost your influence, visibility, and engagement Our Proven Metrics: 📈 Increased Profile Views 👥 Expanded Network Reach 📩 More Connection Requests 📣 Elevated Content Engagement 💼 Job Opportunities & Business Leads Why Choose Dr-LinkedIn? 💼 Industry-Specific Expertise 🔑 Tailored Strategies for Your Goals ✔️ Proven Track Record of Success 🧰 Cutting-Edge Tools and Techniques 🤝 Personalized Support Throughout Your Journey 📈 Ready to Skyrocket Your LinkedIn Success? Connect with us today and let's embark on a transformational journey together! 💬 Now I help people go from confused and stressed about LinkedIn to 100% loving it. I give my clients a custom LinkedIn strategy that helps them: 🔸Feel confident 🔸Build their audience 🔸Show up authentically 🔸Attract warm leads directly to their inbox Because when you make money from LinkedIn — you’re gonna love it! https://linkpop.com/personalbranding 01012414090 | Follow us for LinkedIn Tips & Insights! ✔ LinkedIn Profiles Makeover, ✔ LinkedIn Branding, ✔ LinkedIn Summary Writing, ✔ Company page Makeover LinkedIn linkedin Linkedin linkedIn لينكدإن لينكدان لينكد ان linkedingrowth linkedinprofile linkedinoptimizaton linkedinmakeover linkedintips linkedin shine personalbranding brading business marketing تسويق براندينج السعودية الخليج الامارات ksa uae #linkedinstrategy #linkedinprofile #linkedinprofile #linkedinmarketing #linkedinlearning #linkedinleadgeneration #linkedincontent #linkedincommunity #linkedincoach #linkedinconnection

AwaraDrLinkedIn Growth Consultation Company Profile.pdf.pdf

Ahmed Awara

Linkedin Marketing Solutions Overview - December 2016

Andrew Lowrey

Linkedin Marketing Solutions Overview - December 2016

Andrew Lowrey

Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert. And with LinkedIn Display Advertising, it’s never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content. In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate: - How to leverage a variety of onsite and network display ads - How to use built-in campaign and website analytics to measure your success - How our own internal demand gen team uses display LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display. Discover how you can start reaching the world’s largest professional audience on LinkedIn—and beyond—using display.

Live Webinar: Getting Started wit Display On and Off LinkedIn

We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups. We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips. In this presentation we uncover: -What content drives the most engagement on LinkedIn -Action items and daily time investment needed to succeed with LinkedIn Marketing tools -Key metrics to measure the success of your strategy

Live Webinar: Your Tactical Plan for Content Marketing on LinkedIn

10 Powerpack Free Linkedin Marketing Strategy in 2020 by SysTab

SysTab

In this 45 min webcast, suitable for any size Recruitment Agency, you will learn - • How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%. • Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget. • Golden Rules – essential considerations for every post on LinkedIn • What content works and what doesn't – packed with ideas to implement now!

Content marketing made easy

Andy, Xinbin Hu

Guía Campañas de pago en Linkedin

Mentorízate

Linkedin pages-enterprise-playbook-v02-16

GHKDigi

Linkedin exposure rebranded

Evanthia Giannou

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

The Art of sales from fictional characters.

Bharathi sakthi

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

vidhyalakshmiveerapp

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

Recently uploaded (20)

personal branding kit for music business

Optimizing Your Marketing with AI-Powered Prompts

How consumers use technology and the impacts on their lives

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Best 5 Graphics Designing Course In Chandigarh

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Discover Ardency Elite: Elevate Your Lifestyle

SEO: A Beginner's Guide to Ranking Higher

Resumé Karina Perez | Digital Strategist

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Social Media Marketing Portfolio - Maharsh Benday

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Social Media Marketing Portfolio - Maharsh Benday

The Art of sales from fictional characters.

Gain potential customers through Lead Generation

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

SP Search Term Data Optimization Template.pdf

4 LinkedIn Content Marketing Tactics Worth Investing Time In

1. Make the most of your time on LinkedIn with our daily playbook for killing it with content. Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive. 75% More than 15 million pieces of content uploaded to SlideShare Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. Company Updates containing links can have up to 45% higher follower engagement than updates without links. 45% LINKEDIN CONTENT MARKETING TACTICS WORTH INVESTING TIME IN4Great content falls ﬂat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of the 400+ million professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools. Upload new content weekly Highlight decks on proﬁle page Group content into playlists Add lead forms Lead Generation Brand Awareness Thought Leadership LINKEDIN SLIDESHARE SEO Post 3-4 times a day Engage with followers via post comments Change header image every 6 months Lead Generation Brand Awareness Thought Leadership LINKEDIN COMPANY & SHOWCASE PAGES 1 HOUR DAILY 1 HOUR WEEKLY 30 MIN DAILY 30 MIN DAILY OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES Run 2-4 Sponsored Updates/week Run for 3 weeks, then test & iterate Select compelling visuals Share links to lead forms & add URL tracking codes Lead Generation Brand Awareness Thought Leadership Publish Whenever You Feel Passionate Recommended: Bi-Weekly or Once a Month Thought Leadership PUBLISHING ON LINKEDIN Event Registration ACTIONS ACTIONS ACTIONS ACTIONS LINKEDIN SPONSORED UPDATES

4 LinkedIn Content Marketing Tactics Worth Investing Time In

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 4 LinkedIn Content Marketing Tactics Worth Investing Time In

Similar to 4 LinkedIn Content Marketing Tactics Worth Investing Time In (20)

More from LinkedIn

More from LinkedIn (20)

Recently uploaded

Recently uploaded (20)

4 LinkedIn Content Marketing Tactics Worth Investing Time In