SlideShare a Scribd company logo
1 of 19
Content Marketing
Ideas for 2014
Sean Jackson, Copyblogger Media
Presented at Pubcon Austin
January 28, 2014
Who is Sean Jackson?
CFO/Partner
Copyblogger Media

Vice Chairman
DFWSEM

Past President
AAF-Dallas
@seanthinks
/in/seanajackson
SEO is
DEAD
The term, not the practice
Optimizing Content
Discovery and Conversion
External

Social Media

Aggregators

Syndication

On-Site
Search
Engines

Performance

Content

Conversion
Content Symmetry
Improving Current Content
Edit Headlines
Review in-links
Improve CTA
Lists to Individual

Revamp Keywords
Responsive
Design
One site, everywhere
3-second Load Time
Performance is crucial
1. Improve DNS performance
a) http://dyn.com/free-dns-test/
2. Geo-aware full page cache solutions
3. It’s the code, not the server
1. http://www.webpagetest.org
Source KISSmetrics
Author Attribution
It’s not just Google
Repurpose
Content
More than Infographics
Aggregators

• SlideShare.net
• YouTube

Syndication

• Rel=canonical
• Business
Insider

Guest Posts

• Lists
• Research
Land of opportunity
http://business.linkedin.com/marketingsolutions
7 Ideas for 2014
1. Optimizing Content Discovery & Conversion is
2.
3.

4.
5.
6.
7.

the new SEO
Focus on Content Symmetry
Responsive design is not optional
Push performance to <3 sec load-time
Author attribution will be more than Google+
Repurpose content in new ways
LinkedIn is a huge opportunity
Let me know what you think.
@seanthinks

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