Sean Jackson presented ideas for content marketing in 2014 at Pubcon Austin. He suggested that optimizing content for discovery and conversion on search engines and social media should be the new focus of SEO efforts. Other ideas included improving existing content, using responsive design, reducing load times below 3 seconds, leveraging author attribution beyond just Google+, repurposing content in new ways like on SlideShare and YouTube, and seeing LinkedIn as a major opportunity for content marketing. He welcomed feedback on his ideas.

1. Content Marketing
Ideas for 2014
Sean Jackson, Copyblogger Media
Presented at Pubcon Austin
January 28, 2014

2. Who is Sean Jackson?
CFO/Partner
Copyblogger Media
Vice Chairman
DFWSEM
Past President
AAF-Dallas
@seanthinks
/in/seanajackson

3. SEO is
DEAD
The term, not the practice

4. Optimizing Content
Discovery and Conversion
External
Social Media
Aggregators
Syndication
On-Site
Search
Engines
Performance
Content
Conversion

5. Content Symmetry
Improving Current Content

6. Edit Headlines
Review in-links
Improve CTA
Lists to Individual
Revamp Keywords

7. Responsive
Design
One site, everywhere

10. 3-second Load Time
Performance is crucial

11. 1. Improve DNS performance
a) http://dyn.com/free-dns-test/
2. Geo-aware full page cache solutions
3. It’s the code, not the server
1. http://www.webpagetest.org
Source KISSmetrics

12. Author Attribution
It’s not just Google

14. Repurpose
Content
More than Infographics

15. Aggregators
• SlideShare.net
• YouTube
Syndication
• Rel=canonical
• Business
Insider
Guest Posts
• Lists
• Research

16. Land of opportunity

17. http://business.linkedin.com/marketingsolutions

18. 7 Ideas for 2014
1. Optimizing Content Discovery & Conversion is
2.
3.
4.
5.
6.
7.
the new SEO
Focus on Content Symmetry
Responsive design is not optional
Push performance to <3 sec load-time
Author attribution will be more than Google+
Repurpose content in new ways
LinkedIn is a huge opportunity

19. Let me know what you think.
@seanthinks