Creating a Digital Command Center #DMFB14

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Creating a Digital Marketing and Media Command Center presentation for the Digital Marketing For Business Conference 2014, Raleigh NC May 7, 2014

Marketing Technology Business

Creating A Digital Media Command Center
Brian McDonald | @bmcd67

• Increase productivity
• Engage your audience
• Standardize reporting
• Monitor competitors
• Make your boss happy!
Why?

What you will learn
• Develop a monitoring station using Search query
results (Google, Bing, Twitter) Blog RSS feeds
• Create triggers to track outbound email, social and
other digital communications into a Google calendar
• Integrate tracking calendar with Editorial Content
calendar and share with a team
• Share the results with your team via Dashboards

Data Types
Infrastructure
Performance
Content
KPIs

Step 1 Monitoring Station
• Key phrase searches
• Hashtags
• Thought leaders
• Communities
• Competitor sites
• Social accounts
• Anything you can put in a RSS feed!

Why Monitor?
• Acquire Customer
Knowledge
• Gain Competitive
Advantage
• Monitor Business
Inﬂuencers
• See what your
community is talking
about!

Feed into Editorial Calendar
Results
Planned

Dashboards
• Start with KPIs
• Keep it simple, easy to understand metrics
• Review with team, get feedback and modify

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Creating a Digital Command Center #DMFB14

1. Creating A Digital Media Command Center Brian McDonald | @bmcd67

3. • Increase productivity • Engage your audience • Standardize reporting • Monitor competitors • Make your boss happy! Why?

4. The Funnel

5. Don’t Get Kahn-ed

7. What you will learn • Develop a monitoring station using Search query results (Google, Bing, Twitter) Blog RSS feeds • Create triggers to track outbound email, social and other digital communications into a Google calendar • Integrate tracking calendar with Editorial Content calendar and share with a team • Share the results with your team via Dashboards

8. Data Types Infrastructure Performance Content KPIs

9. Step 1 Monitoring Station • Key phrase searches • Hashtags • Thought leaders • Communities • Competitor sites • Social accounts • Anything you can put in a RSS feed!

10. Why Monitor? • Acquire Customer Knowledge • Gain Competitive Advantage • Monitor Business Inﬂuencers • See what your community is talking about!

11. Real Time Search

12. You’re gonna need a bigger boat!

13. Netvibes

14.

15. Daily Digital Diet

16. Curate and Share

17. Scheduling

18. Hootsuite Syndicator

19. Step 2. Triggers and Bots

20.

21. Feed into Editorial Calendar Results Planned