The document outlines steps for creating a digital media command center to enhance productivity, audience engagement, and reporting standardization. It describes developing a monitoring station, setting up tracking triggers, and sharing results through dashboards that focus on KPIs. The overall goal is to gain customer insights, competitive advantages, and to better understand community conversations.

1. Creating A Digital Media Command Center
Brian McDonald | @bmcd67

3. • Increase productivity
• Engage your audience
• Standardize reporting
• Monitor competitors
• Make your boss happy!
Why?

4. The Funnel

5. Don’t Get Kahn-ed

7. What you will learn
• Develop a monitoring station using Search query
results (Google, Bing, Twitter) Blog RSS feeds
• Create triggers to track outbound email, social and
other digital communications into a Google calendar
• Integrate tracking calendar with Editorial Content
calendar and share with a team
• Share the results with your team via Dashboards

8. Data Types
Infrastructure
Performance
Content
KPIs

9. Step 1 Monitoring Station
• Key phrase searches
• Hashtags
• Thought leaders
• Communities
• Competitor sites
• Social accounts
• Anything you can put in a RSS feed!

10. Why Monitor?
• Acquire Customer
Knowledge
• Gain Competitive
Advantage
• Monitor Business
Influencers
• See what your
community is talking
about!

11. Real Time Search

12. You’re gonna need a bigger boat!

13. Netvibes

15. Daily Digital Diet

16. Curate and Share

17. Scheduling

18. Hootsuite Syndicator

19. Step 2. Triggers and Bots

21. Feed into Editorial Calendar
Results
Planned

22. Step 3.
Share your Results

23. Shareable Dashboards

24. Dashboards
• Start with KPIs
• Keep it simple, easy to understand metrics
• Review with team, get feedback and modify

26. Questions?