This document discusses various tools and strategies for automating and integrating online content to save time, build authority, and engage visitors. It recommends using tools like RSS, email, hashtags, and curation to segment and funnel content across multiple social networks and platforms. Specific automation tools mentioned include IFTTT, Hootsuite, YouTube/Facebook integration, and repurposing old content. The document cautions that over-automation can lead to becoming spammy or off-topic, so human curation is still important.