This document outlines an SEO strategy with on-page and off-page elements. On-page includes optimizing content, meta tags, keywords, and images. Content should engage readers and increase traffic through placement on relevant pages. Meta tags and keywords should match content and user searches. Off-page focuses on backlinks, social media, blogging, and quality link building through press releases, articles, and contacting relevant bloggers monthly.

1. WEEK 3
SEO STRATEGY

2. ON PAGE SEO
1- Content
2- Meta tags
3.-Keywords
4.-Product Images

3. CONTENT
1- Engage the reader: What content our users want?
-
Genuine and original documents
Download our reports
Digital Marketing tips
2- Increase traffic SE: How do we place that content?
Digital Marketing
tips
Students
Projects
Blog
3- Promote likehood of quality links: link building
University websites
News from MK
magazines…

4. META TAGS
<meta name="description" content="Digital Marketing projects. Share your project with other
students and get Digital marketing tips to learn how to make your project successful and
profitable" />

5. KEYWORDS
What our users are searching for when discovering our website?
What type of keywords would we type if we were looking for the service
we offer?

8. IMAGES
Images must be relevant as the content

9. Off- PAGE SEO
1- Back-links
2- Social Media
3.-Blogging

10. Link building
Is not only about getting a lot of links, but getting QUALITY LINKS.
Submitting monthly press releases
Articles relevant to the field
Contacting Bloggers that are talking about something relevant to our service

11. UNIVERSITY WEBSITES ABOUT DIGITAL
MARKETING MAGAZINES