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This document discusses social content curation, including why companies and individuals curate content, how to curate content effectively, and what types of content are best to curate. It explains that curating relevant content establishes expertise and helps brands be top of mind. It provides tips on discovering audiences, influencers, and content sources; organizing curated content; and examples of good curation practices like blogging that can build relationships and lead to serendipitous opportunities.
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Mozinar gianluca
- 1. Social Content Curation:Why, How, What! by Gianluca Fiorelli, Owner of ILoveSEO, @gfiorelli1! Tweet with Mozinar attendees: #mozinar! Technical problems or feedback:! Please email team@seomoz.org!
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- 3. A content curatoris a critical knowledge broker who seeks, collects and shares on a continuous base the most relevant content in her area of expertise. h"p://itseo.org/CCManifesto
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- 5. Different kind of Curation
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- 12. We all admirebrands like
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- 14. What do thoseBrands and People have in Common?
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- 17. Rand Me Obviously this is just a metaphor #justsayin
- 18. Bruce Clay Rand Obviously this is just a metaphor #justsayin
- 19. A thought leaderis an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. h"p://itseo.org/tleaders
- 20. A thought leaderis an individual or firm that significantly profits from being recognized as such. h"p://itseo.org/tleaders
- 21. Inbound Search Marke>ng Social Content Media Marke>ng Marke>ng h"p://itseo.org/InboundMark
- 22. Content Marketing Content Whatever Cura>on may be Content Q&A Blogging Video Infographics Marke>ng & Charts Research & White Papers h"p://itseo.org/InboundMark
- 23. Content Curation helpsyou being seen as an expert and trusted source of information. Personal Branding
- 25. Content Curation helpsBrands be on top of mind, especially during long B2B sales cycles. Branding
- 26. Curation marketing will become increasingly popular as a way to establish expertise and authority. Like all things, only a few will do it the right way and the rest will be akin to scraped content. h"p://itseo.org/TwAG2p
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- 31. To discover yourpotential audience h"p://itseo.org/FWCompare
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- 34. Look for randomaffinities too
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- 39. Learn scheduling h"p://crowdbooster.com -‐ h"p://bufferapp.com and others
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- 42. Aggregators & NewsSites h"p://alltop.com
- 43. Aggregators & NewsSites h"p://inbound.org … but also h"p://news.ycombinator.com
- 44. Aggregators & NewsSites h"p://mortgagenewsdaily.com
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- 48. Pay attention tothings like these
- 49. But avoid thingslike this
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- 51. Twitter Feeds We cannotdirectly use Twitter, because it removed RSS support in 11/2011
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- 53. From Facebook toRSS https://www.facebook.com/feeds/page.php? id=255576081168962&format=rss20! h"p://sem-‐group.net/search-‐engine-‐op>miza>on-‐blog/subscribe-‐to-‐your-‐favorite-‐facebook-‐ page-‐via-‐rss/
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- 55. Old school (stillgood) Do these guys have a blog worth subscribing to?
- 56. Thanks God IFFTExists
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- 58. Curation fail It’s not information overload. It’s filter failure (Clay Shirky) h"p://www.ted.com/speakers/clay_shirky.html
- 59. The curator’s bestfriend (1)
- 60. Google Reader Web Mobile GoodNews Press Official GReader Reeder Pulse Mr. Reader Minimal Taptu Feedly Reader
- 61. Categorize and stickto it
- 62. Pro Tip Save evergreencontents in your favorites in Chrome. Its Sinc Option lets you see them on every device.
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- 64. Reader content influenceon h"p://flipboard.com -‐ h"p://zite.com -‐ h"p://itseo.org/GCurrentApp
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- 66. The curator’s bestfriend (2)
- 72. Buffer’s integrated into Google Reader Note how GReader is the ideal for G+ shares
- 73. (Brief note aboutG+ Shares) Try having a better Google Plus preview snippet
- 74. (Brief note aboutG+ Shares) Another reason for using WordPress SEO h"p://wordpress.org/extend/plugins/wprdpress-‐seo/
- 75. EXAMPLE OF GOOD PRACTICES
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- 89. Relationship Marketing & Serendipity
- 90. Relationship Marketing Link Building Social Content Media Cura>on Marke>ng
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- 94. Q&A Time!! @gfiorelli1 www.iloveseo.net gianluca@iloveseo.net http://seomoz.org/webinars!