This document summarizes a panel discussion on digital distribution strategies. The panelists discussed how content owners can drive incremental revenue through syndication and licensing of content across multiple online platforms. Specifically, they emphasized that audiences are fragmenting online so content needs to be syndicated at scale. Syndicating content on social media can significantly increase views, and integrating traffic drivers like social sharing, paid search, and email marketing can boost views. Content owners should explore monetization strategies like selling ads, renting email lists, selling user data and leads to maximize revenue from online content distribution.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Metadata in the Cloud: Future Proofing Digital Revenue Streams Today by Jason...ETCenter
How effective metadata management in the cloud can help a studio ensure that their IP is being effectively monetized across all channels, all geographies and at all times. This session will discuss how studios are leveraging cloud technologies to most effectively manage their metadata, streamline production and distribution workflow and maximize digital revenue generation.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Metadata in the Cloud: Future Proofing Digital Revenue Streams Today by Jason...ETCenter
How effective metadata management in the cloud can help a studio ensure that their IP is being effectively monetized across all channels, all geographies and at all times. This session will discuss how studios are leveraging cloud technologies to most effectively manage their metadata, streamline production and distribution workflow and maximize digital revenue generation.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Inbound Marketing - Presentation to Brisbane Web DesignMatter Solutions
This is a presentation Ben gave at the Brisbane Web Design networking group at The Edge on the 18th of October 2012
It has a focus on what Web Designers can do as part of an Inbound Marketing campaign.
<a>www.mattersolutions.com.au/blog/2012/10/inbound-marketing-presentation-for-brisbane-web-design</a>
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Viral Marketing & Advertising Strategies for Social Networksbarenblat
Overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. About how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Inbound Marketing - Presentation to Brisbane Web DesignMatter Solutions
This is a presentation Ben gave at the Brisbane Web Design networking group at The Edge on the 18th of October 2012
It has a focus on what Web Designers can do as part of an Inbound Marketing campaign.
<a>www.mattersolutions.com.au/blog/2012/10/inbound-marketing-presentation-for-brisbane-web-design</a>
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Viral Marketing & Advertising Strategies for Social Networksbarenblat
Overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. About how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Search and Society: Reimagining Information Access for Radical Futures
Digital Distribution Strategies —BenWeinberger
1. Digital Distribution Strategies:
How to Drive Incremental Revenue
through Syndication and Licensing
MODERATOR:
Ben Weinberger, CEO, Digitalsmiths
PANELISTS:
Adam Cahan, CEO, Auditude
Ed Kim, CEO, Red Bricks Media
Mike Maser, Chief Revenue and Strategy Officer, Digg
Andrew Snyder, Chief Revenue Officer, Associated Content
2. Why Syndicate
• Audiences are fragmenting across the
web
• More people watch TV online
than on their DVR’s
• To make $$ from online video you need
scale
4. Social Media Distribution
• Find your ʻinfluencersʼ - Digg, Facebook and
Twitter have 250MM of them
• Create great content – borrow a social graph
• Focus on what works – your data will guide
you
• One social action = (pass-along)10
5. telegraph.co.uk case study
Telegraph Case Study
Source: Telegraph Internal WebTrends
5.5 million page views from Digg
(December, 2008)
Smart Digg Button added
(August, 2008)
Widget added
(October, 2008)
583k page views from Digg
(May, 2008)
6. Driving Traffic: Integrated
Architecture
Paid Search
Engage
Integrated Traffic Drivers
Banners
Register
Buy
Email
SEO Press
Releases
Video/YouTube SITE/
CONTENT
Social Network
Twitter
Send to a Friend
BzzAgent
Blogger
Outreach
7. Monetization Strategies
Major Magazine Publisher can
unlock $10+ Million in additional
revenue
Email Sponsorship: Sell display ads on a CPM
model
Keyword Sponsorship: Match advertiserʼs
messages with email copy keywords
Email List Rental: Rent out email lists to highly
qualified sponsors for a premium CPM
Behavioral Data Sales: Sell key data (and
other) to behavioral targeting companies and
select 3rd parties
Lead Generation: Sell highly targeted leads to
advertisers seeking niche consumer segments
9. Industry News
1. Move Networks acquires Inuk- IPTV.
2. Vevo announcement- UMG's partnership with Google.
3. Warner Bros. movie library available online- 150 titles.
4. NY Times cutting content- decreasing relevancy?
5. Newspaper ad revenues down 30% in Q1! Bankruptcies.
11. 5 Key Takeaways- Digital Distribution Strategies
1. Digital distribution requires more sophistication to build
an audience, manage programming and measure the
audience.
2. Audiences are fragmenting; syndication is imperative. In
order to achieve business potential online, scale is key.
3. Content owners need to manage sale around their brands.
4. While media consumption behaviors are changing
dramatically, content quality still wins the day.
5. Legacy content owners/creators must employ strategies to
acquire content, including syndication from social media
publishers.
