This document outlines an internet marketing action plan in 5 phases: 1) establishing a web presence through SEO, design and usability; 2) building search engine presence through keywords and links; 3) engagement through lists and social media; 4) training through articles, PR and community managers; and 5) analytics for conversion tracking. It describes the initial phases of doing keyword research, optimizing accounts, and setting up analytics tools, and subsequent phases of evaluating results, pushing link building and engagement, and monetizing efforts.

1. INTERNET MARKETING ACTION PLAN

2. Where to start?
INTERNET MARKETING THAT WORKS
KEY COMPONENTS
1. Web Presence (Design, SEO, Usability)
2. Search Engine Presence (Keyword Research, Link-Building)
3. Engagement (List-Building and Social Media)
4. Training (Article/ PR Marketing and Community Managers)
5. Web Analytics (Conversion Tracking)

3. Internet Marketing Action Plan
INTERNET MARKETING THAT WORKS
Phase One
• Do Keyword Research
• Start an optimized website/blog
• Create optimized accounts with social networking sites such as Facebook,
LinkedIn, Tweeter
• Create optimized accounts with and upload media to communities such
as Flickr and Youtube.
• Assign/ Train writers and community managers
• Integrate accounts using tools such as Hootsuite.
• Set-up list building program ( Landing Page with Data Capture)
• Establish baseline data. Set-up analytics/metrics tools

4. Internet Marketing Action Plan
INTERNET MARKETING THAT WORKS
Phase Two
• Evaluate which tools are yielding results using analytics
• Push Link-Building Efforts
• Add an additional tools for engagement
• Identify most loyal followers/fans and depending on resources, heighten
engagement. Add more tools.
• Monetize

5. Social Media Plan
INTERNET MARKETING THAT WORKS
FINE- TUNING THE PLAN
• Plan to integrate each tool with the rest of the tools in your program
• Plan how to measure the tool's success within your chosen analytics/metrics tool.
• Research effective tactics and strategies for each tool, and investigate how your
competitors are effectively using them.
• Continuously review performance of community leaders and conversations.