The document discusses SEO best practices for the future. It recommends taking a holistic approach using many techniques to build brand, dominate first page real estate, and build strong communities through user interaction. Specific techniques mentioned include creating unique, high quality content for Google News, Google Shopping, videos/images, reviews/user-generated content, social media, and affiliate programs. The document also stresses the importance of ongoing learning, traditional on-page SEO, social media engagement, finding the right strategy for your sector, and creating good content.
9Art Designs is one of the best Seo Services Company In Delhi and India. Our SEO process is based on years of research and experience getting our clients' sites to the top of the search engines.Digital Marketing & Expert SEO, SMO, SEM. We are provide a best Offer Online Brand Building, Internet Marketing, Digital Marketing, Email Marketing, Lead generation. We are top Services provider in India.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
9Art Designs is one of the best Seo Services Company In Delhi and India. Our SEO process is based on years of research and experience getting our clients' sites to the top of the search engines.Digital Marketing & Expert SEO, SMO, SEM. We are provide a best Offer Online Brand Building, Internet Marketing, Digital Marketing, Email Marketing, Lead generation. We are top Services provider in India.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
India’s 1st Practical Advanced digital marketing Course provided by Pace Career Academy that contais various modules. Pace Career Academy also provides placement guarantee to the students applying for this course.
Please do visit
Pace Career Acdemy's Website for more information:-
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Enterprise Social Media Strategy (free marketing template)unfunnel
This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.
search engine optimization (SEO) gets your site recognized by Google, Yahoo, MSN, or other major search engines. There is an art and science to getting your site at the top or on the first page of the search using the right keywords
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
The SEO training course in Noida that we offer is created by working Search Engine Optimization experts. They know what big businesses are looking for in candidates, and thus they will train you accordingly. We firmly believe that our courses are the best for students looking for jobs in the SEO industry because:
Internet marketing Ninjas is the full-service Internet marketing company providing search optimization, social media marketing, content creation and promotion, branding services. this deck gives an overview of InternetmarketingNinjas.com services
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
India’s 1st Practical Advanced digital marketing Course provided by Pace Career Academy that contais various modules. Pace Career Academy also provides placement guarantee to the students applying for this course.
Please do visit
Pace Career Acdemy's Website for more information:-
http://www.pacecareer.in/
Enterprise Social Media Strategy (free marketing template)unfunnel
This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.
search engine optimization (SEO) gets your site recognized by Google, Yahoo, MSN, or other major search engines. There is an art and science to getting your site at the top or on the first page of the search using the right keywords
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
The SEO training course in Noida that we offer is created by working Search Engine Optimization experts. They know what big businesses are looking for in candidates, and thus they will train you accordingly. We firmly believe that our courses are the best for students looking for jobs in the SEO industry because:
Internet marketing Ninjas is the full-service Internet marketing company providing search optimization, social media marketing, content creation and promotion, branding services. this deck gives an overview of InternetmarketingNinjas.com services
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
Ranking and traffic on Google are meaningless unless they result in paying customers. Our SEO specialists will integrate your keyword strategy with visitor intent to enhance the CTR on search results and deliver you quality paying clients. Please get in touch with us if you need any other information.
Internet marketing in 2013 by Tomer Harel @ KeyScouts.comTomer Harel
Discussing how to set an online marketing strategy and how to build a growing stream of targeted traffic to your website using three core principles that anyone can follow. Highlight what really works for businesses in social media, how to do content marketing and the critical SEO mistakes you should avoid in 2013 and beyond.
Integrating social media and search strategiesJasmine Sandler
2011 Presentation Created and Delivered by Jasmine Sandler, President, Agent-cy Online Marketing for the ASM audience and teleconference February 201. The presentation shares how social media is and will continue to affect Search Marketing and how brand marketers must approach this change.
smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEORio SEO
As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam?
Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.
Key Takeaways:
Learn how Google’s algorithm updates have affected the linking landscape of SEO
Learn the key metrics needed for proper link analysis
The future of link building and analysis in content marketing
Tools and technologies that can provide valuable link building and analysis insights
Speakers:
Pete Dudchenko, VP of Product Management, Rio SEO
Dixon Jones, Marketing Director, Majestic SEO
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You Pilot Fish
Social media and content marketing is as relevant to industrial companies as it is to consumer-oriented businesses in achieving high search engine rankings. The presentation outlines what businesses should know about SEO, content marketing and social media as they plan their 2014 Internet marketing strategy.
How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
AAC 2017 - Martin Calvert The constantly changing world of searchiGB Affiliate
Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.
Nick Duddy - NAC 2017: Beyond SEO: Alternative acquisition toolsiGB Affiliate
SEO is the main focus for affiliates in the Nordic region and thus the market has become incredibly competitive.
Alternative acquisition channels are being overlooked which presents a huge opportunity for affiliates that want to take advantage of these. In this session hear from experts using social, mobile, PPC, and Twitch to drive untapped revenues in the Nordic region
Tying into our first-ever event in the region with the Nordic Affiliate Conference, this issue of iGB Affiliate looks at the big affiliate networks and consolidators reshaping the affiliate sector in the Nordics and beyond.
For Catena, RakeTech and XLMedia (see roundtable p34-36) the future is all about harnessing the synergies, data and technology that acquired scale brings. We look at the inevitable introduction of PPC in Sweden post the recommended market opening and re-regulation and the impact on affiliates that today generate valuable traffic via SEO from that territory. But as Catena’s Erik Bergman emphasises, the proposed framework is all still some way from being agreed by the politicians, let alone implemented.
We also drill down into the wave of Nordic-led M&A sweeping the sector (p38-41) and provide some expert advice for affiliates considering an exit as dealflow, prices and multiples continue to rise (p42-43).
Steve Lee - LAC 2017 - UX website developmentiGB Affiliate
UX and SEO are on a collision course set to change the search landscape forever. The essence of user experience is well aligned to Google’s ranking factors and as such every affiliate should be incorporating UX into their SEO strategy.
In this session, Steve Lee, the design guru at Crystal Content will demonstrate how affiliates can combine effective UX strategy to see improved rankings and engagement.
Conducting effective user research to understand your customers’ needs
Implementing your findings into effective design and content that will be impactful
Impact of UX on SEO – how are they linked?
Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that res...iGB Affiliate
We’ve all heard it a million times before; content is king. But, what does this actually mean for your business and do you really know how effective your content strategy is? Today, successful content doesn’t mean just throwing as much out there as possible and seeing what sticks. You need to closely relate content to customers’ intent and ensure that it is unforgettably linked to your brand.
There are lessons to be learnt from successful viral content which on the surface can seem like sparks of random creative inspiration but deep down can be achieved by some careful analysis and planning that can transform your website content.
Generate interesting, effective and creative content to improve website traffic and campaigns
Understand the content that resonates with your customers and matches their search intent
Define and promote your brand identity and see results in your ranking
Nick Garner - LAC 2017 - The great 'brand phrase' goldmineiGB Affiliate
It's been talked about before; ranking on brand phrases, but today this strategy makes more sense than ever. Operators are winning more rankings on generic phrases, squeezing out affiliates and forcing you to rethink you rankings game plan.
Why are operators getting stronger and stronger rankings? It's because links are losing their power and the vacuum is being filled with engagement signals. If the new battleground is engagement, how can affiliates be really engaging and earn more money?
Nick Garner, Founder & CEO Oshi Online Casino will demonstrate how affiliates can rank and convert on brand phrases and why for Oshi Online Casino, to do so is win-win for both the operator and affiliate.
Thinking 'engagement first'
Targeting operators who are easy to rank on
How and why ranking on brand is a fair deal for everyone
Lukasz Zelezny - LAC 2017 - Optimising site structure for indexingiGB Affiliate
You can tick all the SEO boxes possible but if the Googlebots can’t crawl and index your site quickly and effectively, it could all be for nothing. Thankfully, there are some essential must-dos that will ensure that you’re helping the bots find your website and index the most useful information for your rankings. From creating a sitemap to optimising your content and even using social media, Lukasz Zelezny will lead you through the best strategies to achieve a well-indexed website.
What does Google look for and what does Google rate highly?
Utilising tools such as Google search console
Internal linking structure
Mobile vs desktop indexing
Jon Epstein - LAC 2017 - Disruptive technologies: AI and the future of market...iGB Affiliate
It's never been a better or a more daunting time to be a marketer. New disruptive technologies are changing how we shop, how we sell and even how we experience our digital worlds. Artificial intelligence, virtual reality, IoT and augmented reality will fundamentally change the landscape for marketers over the next 5 years. And for affiliate marketers, understanding this new landscape will spell the difference between growth and decline.
In this session, Sentient Technologies CMO Jon Epstein will look at new technologies disrupting marketing today, as well as what's on the horizon. The presentation will inform you about key trends you need to stay aware of and discuss the kinds of impacts they could have on how you work and the results you can achieve.
Key trends in marketing technologies to stay aware of
What the impact will be on affiliate marketing results in the future
Harry hugo -LAC 2017 - "Social media doesn’t acquire users”: Why you’re wrong iGB Affiliate
Today’s consumer is increasingly concerned by what happens in their social sphere when it comes to brand recognition, trust and their buying decisions. Affiliates are in an opportune position to be involved with engaged social audiences and as a direct result, increase their customer acquisition and website traffic.
Harry Hugo, Director of the trend-setting social media experts at The Goat Agency, will demonstrate proven examples of how influencer marketing can transform your social media marketing and see genuine results.
Building a social media following that are engaged and vocal
How influencer marketing on social channels creates direct acquisition
Who are your influencers and how to create social influence – industry evidence in action
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...iGB Affiliate
Instagram’s over 400m mobile users are highly engaged. They upload 80m photos and like 3.5 billion posts per day. Yet only 33% of marketers are using Instagram vs. 93% for Facebook despite the fact that the average order value for Instagram is €65 vs. €55 for Facebook. This presentation will focus on how to effectively harness the power of Instagram as an acquisition and retention tool.
Utilising high engagement of users on Instagram where you can compete with big names
Creating visual content and growing a relevant following
Paid media options and tools – strategy to implement and what to avoid
Tal ron drihem and co - LAC 2017 - Clarifying the situation: Legal responsibi...iGB Affiliate
This year has already proven that the forex and binary industries are not about to stabilise from a regulatory point of view.
Leading Financial and Gaming Attorney Tal Itzhak Ron, Chairman and CEO of Tal Ron, Drihem and Co. will present a hands-on workshop to provide clarity over recent developments and uncertainties.
What is happening in the global binary options regulation space?
Are affiliates legally liable to brokers' issues with traders?
Content and "Character" Affiliates and deceptive marketing
Court rulings you should know about
Affiliate and IBs responsibilities comparison
Roy sebag - LAC 2017 - FinTech affiliatesiGB Affiliate
FinTech was the buzzword for 2016 and has experienced undisputed growth internationally. Every country, every region, every culture needs better, more efficient and more affordable options for spending and saving. And now, financial trading is starting to collide with the growing industry of FinTech. With innovative and disruptive solutions crossing over, how can we expect new financial technologies to impact the industry?
Quality offerings which don’t discriminate and offer true value must be the pillar in which the technology is built around. To demonstrate how this can be achieved, Roy Sebag, CEO of one of the fastest growing FinTech companies Goldmoney discusses how affiliates can apply the same practices to their own financial businesses and what opportunities lay ahead.
What can we expect from the role of FinTech in the future?
How can the core aspects of FinTech and gold offer opportunities for affiliates?
How will FinTech and gold shape the financial industry in the future?
Natasha longon - LAC 2017 - Data protection regulations: Are you at risk?iGB Affiliate
Following the recent crack-down from the Information Commissioner’s Office on affiliates regarding the use of personal data in marketing campaigns, it has never been more important to ensure that you know what legal standards you must adhere to. This session will provide the legal insight to ensure that your data use is not putting you at risk and that you’re protected for the future.
Managing users data according to legal standards
Terms around emailing and using data
Key measures all affiliates must have in place
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEOiGB Affiliate
A joint PR and SEO strategy can help your website strike gold. Having a strong online brand reputation will only ever grow your link acquisition without introducing any black-hat tactics. However, many affiliates can ignore PR as a “nice to have” rather than a “need to have” which instantly rules out some effective wins for your SEO goals and the opportunity to grow your business from a website to a brand.
Andy Bar, Head Yeti at leading PR and SEO agency 10 Yetis, will demonstrate the fundamental tools and real results that can be achieved by a united PR and SEO front.
What kind of campaigns work (ideas and themes)
How you can fast track the volume of links
How you can compete with bigger brands
Take away of 10 practical tips
Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy f...iGB Affiliate
Many affiliates work towards an ultimate goal of selling their business to achieve a higher financial reward for their hard work. To successfully do so requires a thought-out exit strategy, attractive growth and an understanding of what buyers are looking for.
This session will provide an insider’s guide to successfully selling your business from the first steps you need to take right through to the final signing on the bottom line.
Increase business value and identify most valuable assets
Common pitfalls and challenges
Understanding if and when exiting is the right strategy
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
Welcome to the LAC issue of iGB Affiliate! This is the time of year when we map out the opportunities for the 12 months ahead, in both established and emerging channels. From PPC to social video, from voice search optimisation to brand phrases, our expert contributors have it covered. Another essential read is our cover article on increasingly pervasive negative SEO tactics.
The same focus on actionable insights also informs the refreshed conference format at LAC, reorganised as themed tracks rather than by industry. This cross-fertilisation of ideas and bringing together of delegates working in the igaming and financial spaces reflects the real-world experience of today’s affiliate now working across multiple sectors, one of the many key findings of the inaugural iGB Affiliate Survey. Look out for the red speaker boxes at the end of articles for when and where to catch some of our expert contributors during the LAC conference.
This issue, titled "Mobile takes centre stage", discusses Google's long-anticipated move to mobile first. We give you the information you need to know to keep your marketing efforts up to date with Google's latest shift.
We also discuss the ICO letter to UK affiliates, how affiliates could benefit from a potential TV advertising ban and the regulatory changes that are causing a stir in the FX and binary sector.
Hear the background behind America's pioneering Internet Lottery program from the man responsible for its implementation, Michael Jones the Superintendent for Illinois Lottery.
Michael will be joining us to speak about how Illinois Lottery has become the first lottery to go online in the US, and the processes that have resulted in the Internet Pilot Program. It has been some seven years in the making and since becoming Lottery Superintendant in October 2011, Michael Jones has moved aggressively to set-up the first system in the US to sell lottery tickets over the Internet.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Thesis Statement for students diagnonsed withADHD.ppt
How To Take Your SEO Into The Future
1. How to Take SEO into the Future Saturday 10 th September David Naylor
2. About Me Owner of Bronco, with Becky Leading search marketing agency Been in SEO for 13 – 14 years Regular speaker at leading search conferences
3. What is SEO 2.0? Is it just a buzz word or a defined technique? SEO is constantly evolving, need to stay ahead and follow latest Google signals Main goal is to still strive for AUTHORITY Need to futureproof rankings
4. What’s changed? Universal search and personalisation The rise of the social networks Google stepping into social (Wave & Buzz predate Google+) Recent Google updates - Panda
5. What hasn’t changed? Google wanting you to build sites for USERS and not for search engines
8. What is still important? ON PAGE: Good title tags, headings, unique content Good site structure in coding & speed Good on page linkage
9. On page To be worthy for Visitors & Google, not just Google More about long tail search traffic, than all focused on main terms Add some conversion tracking too & optimise for visitors
10. Off Page Ranking algorithm still heavily weighted to links Link landscapes and link profiling changing Plenty of keyword ranking penalties being handed out for overcooking
12. Off Page Need to mix up your links to match industry profiles – source and extend link types that are missing from profile Branded links, keyword anchor, domain anchor, phrase + keyword anchor and plenty of “other” anchors.
13. A bit on links – key facts A quick to find link is often not the one you want Link building is very hard to do right – Quality vs Quantity (Use SearchMetrics to see if a potential link partner has been hit!)
14. Be smart with data Rankings are a moving target – need to develop new ideas to keep authority Data overload – need to know how to use effectively, be analytical Find new keywords, untapped traffic streams, good conversion points
15. SEO 2.0, SEO for the future Take a more holistic approach, use many different techniques Build up brand and dominate 1 st page real estate Build strong community & interact with users
16. Ways to improve presence Google News & RSS – quality, interesting, worthy, unique content Google Shopping – long tail results Google Adwords – build brand awareness (doesn’t help rankings)
17. Ways to improve presence Blog – adds extra content & personality, include share buttons Videos & Images – Youtube channel, good content for visitors Reviews – Adds UGC and helps build brand profile
18. Ways to improve presence Twitter / Facebook – social media presence . Needs regular tweets & updates, and interaction Stumbleupon / LinkedIn / Digg / Reddit – plenty of sites to build social profiles
19. Ways to improve presence Voucher Codes / Groupon – offer a reason for people to visit & recommend Affiliate Scheme – run a good program so affiliates work for you (Keep an eye on who’s promoting you)
20. Google +1 Google +1 is a ranking factor (what %?) Signal of relevance, a vote of trust by users Google can spot trends, enhance quality scores, detect interactions, deliver more tailored results
21. Social media activity Do you need social media activity to rank better? RT’s and Likes are signals – harder for Google with Facebook Nofollowed links on Twitter are followed if the right criteria is met !
22. If I was building a site…Part 1 Good brandable domain with equity Build a clean site, aim for Authority, but include user interaction points Good structure, well SEO’d, unique content No monetisation initially
23. Part 2 Extensive keyword research Get into Google News – with “follow the sun” writers Set up triggers for topical articles to be written and published quickly
24. Part 2 Mix up with relevant social accounts Look for News aggregator partners Bring in brand only link building Run with this until around 20,000 visitors per day
25. Part 3 Continue to engage using social media Start to monetise the news articles – Ajax inserts Heavier PR link push into the main site
26. Part 4 Once authority has been built, push for the big traffic terms with on page and off page SEO Build more authority through link building and gain higher ranking for big terms while still pushing out great content.