SlideShare a Scribd company logo
SEO - One of the most powerful and effective digital marketing
techniques. Here are ideas to win on search engines.
AGENDA OF THE PANEL:
• How does Account Based Marketing (ABM) &
Personalization fit in with your SEO/Search strategy?
• What are your experiences when it comes to web
architecture, taxonomy, foundational structure and
strategy? How does it affect SEO?
• How is the rise in videos and images affecting SEO?
• Google is planning on rolling out Mobile First
Indexing. Experts say that 5G will hit South Korea by
2018 and Europe will have it adapted fully by 2020.
How will 5G affect SEO?
Panelists
• What tools or platforms help you achieve your goals
such as analytics, keyword search and competitive
analysis, measuring brand and content success, web
performance, social engagements, etc.?
• How is/will personal assistance such as Amazon Alexa
or Google Home change SEO and Search?
• Key changes on SEO for an international audience
• Learnings from delving into crawl logs
• How is mobile SEO different?
Day 2 - 14 June 2017 – 10:25 to 11:00 AM

More Related Content

What's hot

The importance of seo in online marketing
The importance of seo in online marketingThe importance of seo in online marketing
The importance of seo in online marketing
Besart Bajrami
 
Smx advanced keyword research tools
Smx advanced keyword research toolsSmx advanced keyword research tools
Smx advanced keyword research tools
Bryson Meunier
 
EdNET15_- Jenny Munn - condensed
EdNET15_- Jenny Munn - condensedEdNET15_- Jenny Munn - condensed
EdNET15_- Jenny Munn - condensed
JennyMunn.com
 

What's hot (20)

Influitive Summer Release Webinar: What’s new in Influitive AdvocateHub
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHubInfluitive Summer Release Webinar: What’s new in Influitive AdvocateHub
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHub
 
Explore Influitive Reporting
Explore Influitive ReportingExplore Influitive Reporting
Explore Influitive Reporting
 
The importance of seo in online marketing
The importance of seo in online marketingThe importance of seo in online marketing
The importance of seo in online marketing
 
Google analyticswebinarjuly2013
Google analyticswebinarjuly2013Google analyticswebinarjuly2013
Google analyticswebinarjuly2013
 
The SEO Technology Buying Process
The SEO Technology Buying ProcessThe SEO Technology Buying Process
The SEO Technology Buying Process
 
Manipulated or Influenced? The Power of Persuasion
Manipulated or Influenced? The Power of PersuasionManipulated or Influenced? The Power of Persuasion
Manipulated or Influenced? The Power of Persuasion
 
Discover Influitive Referrals 2.0
Discover Influitive Referrals 2.0Discover Influitive Referrals 2.0
Discover Influitive Referrals 2.0
 
Preparing for an SEO pitch
Preparing for an SEO pitchPreparing for an SEO pitch
Preparing for an SEO pitch
 
5 things every owner should know about internet
5 things every owner should know about internet5 things every owner should know about internet
5 things every owner should know about internet
 
Monetizing Mobile Search Today
Monetizing Mobile Search TodayMonetizing Mobile Search Today
Monetizing Mobile Search Today
 
Mobile SEO & Preparing for Mobilegeddon
Mobile SEO & Preparing for MobilegeddonMobile SEO & Preparing for Mobilegeddon
Mobile SEO & Preparing for Mobilegeddon
 
How to promote your own application by promoting ... of your competitors
How to promote your own application by promoting ... of your competitorsHow to promote your own application by promoting ... of your competitors
How to promote your own application by promoting ... of your competitors
 
SEO and Influencer Marketing - Better Together
SEO and Influencer Marketing - Better TogetherSEO and Influencer Marketing - Better Together
SEO and Influencer Marketing - Better Together
 
Smx advanced keyword research tools
Smx advanced keyword research toolsSmx advanced keyword research tools
Smx advanced keyword research tools
 
How To Grow Your Audience - Jon Hibbitt and Scott Colenutt
How To Grow Your Audience - Jon Hibbitt and Scott ColenuttHow To Grow Your Audience - Jon Hibbitt and Scott Colenutt
How To Grow Your Audience - Jon Hibbitt and Scott Colenutt
 
Customer and Competitive Conversation and Analysis
Customer and Competitive Conversation and AnalysisCustomer and Competitive Conversation and Analysis
Customer and Competitive Conversation and Analysis
 
How ux can make or break your business
How ux can make or break your businessHow ux can make or break your business
How ux can make or break your business
 
Marketing Automation 101
Marketing Automation 101Marketing Automation 101
Marketing Automation 101
 
The Three Pillars of Powerful Content Marketing - Jeff Bullas, Jeffbullas.com
The Three Pillars of Powerful Content Marketing - Jeff Bullas, Jeffbullas.comThe Three Pillars of Powerful Content Marketing - Jeff Bullas, Jeffbullas.com
The Three Pillars of Powerful Content Marketing - Jeff Bullas, Jeffbullas.com
 
EdNET15_- Jenny Munn - condensed
EdNET15_- Jenny Munn - condensedEdNET15_- Jenny Munn - condensed
EdNET15_- Jenny Munn - condensed
 

Similar to SEO - One of the most powerful and effective digital marketing techniques. Here are ideas to win on search engines.

FREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptxFREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptx
IMSeoKing.com
 
Ismail_SEO
Ismail_SEOIsmail_SEO
Ismail_SEO
Ismail M
 

Similar to SEO - One of the most powerful and effective digital marketing techniques. Here are ideas to win on search engines. (20)

B2B SEO in 2020
B2B SEO in 2020B2B SEO in 2020
B2B SEO in 2020
 
D-Marketing-01- Introduction.pptx
D-Marketing-01- Introduction.pptxD-Marketing-01- Introduction.pptx
D-Marketing-01- Introduction.pptx
 
2022 SEO Trends You Shouldn't Miss
2022 SEO Trends You Shouldn't Miss2022 SEO Trends You Shouldn't Miss
2022 SEO Trends You Shouldn't Miss
 
SEO Trends to look out for in 2023
SEO Trends to look out for in 2023SEO Trends to look out for in 2023
SEO Trends to look out for in 2023
 
How To Build a Website That Converts Traffic into Qualified Leads
How To Build a Website That Converts Traffic into Qualified LeadsHow To Build a Website That Converts Traffic into Qualified Leads
How To Build a Website That Converts Traffic into Qualified Leads
 
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
 
Seo training institute in bangalore
Seo training institute in bangaloreSeo training institute in bangalore
Seo training institute in bangalore
 
FREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptxFREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptx
 
Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Lea...
Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Lea...Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Lea...
Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Lea...
 
SEO 24.docx
SEO 24.docxSEO 24.docx
SEO 24.docx
 
7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar
 
SESOME's take on Online Brand Building
SESOME's take on Online Brand BuildingSESOME's take on Online Brand Building
SESOME's take on Online Brand Building
 
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD PPT
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD PPTSEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD PPT
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD PPT
 
Discover What's New In SEO: Insights From The EZ Marketing Tech
Discover What's New In SEO: Insights From The EZ Marketing TechDiscover What's New In SEO: Insights From The EZ Marketing Tech
Discover What's New In SEO: Insights From The EZ Marketing Tech
 
Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020
 
Ismail_SEO
Ismail_SEOIsmail_SEO
Ismail_SEO
 
Seo trends 2020
Seo trends 2020Seo trends 2020
Seo trends 2020
 
SEO Tips In 2023.pdf
SEO Tips In 2023.pdfSEO Tips In 2023.pdf
SEO Tips In 2023.pdf
 
Recent Developments in SEO and Paid Search
Recent Developments in SEO and Paid SearchRecent Developments in SEO and Paid Search
Recent Developments in SEO and Paid Search
 
Discover Your Searchability factor
Discover Your Searchability factorDiscover Your Searchability factor
Discover Your Searchability factor
 

More from Andrea Berberich

Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.
Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.
Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.
Andrea Berberich
 

More from Andrea Berberich (12)

SMX & Top takeways: Voice Search, AMP, PWA, SERP-less Search, Structured Data...
SMX & Top takeways: Voice Search, AMP, PWA, SERP-less Search, Structured Data...SMX & Top takeways: Voice Search, AMP, PWA, SERP-less Search, Structured Data...
SMX & Top takeways: Voice Search, AMP, PWA, SERP-less Search, Structured Data...
 
SEO Press Release by Andrea H. Berberich @webpresenceopti
SEO Press Release by Andrea H. Berberich @webpresenceopti SEO Press Release by Andrea H. Berberich @webpresenceopti
SEO Press Release by Andrea H. Berberich @webpresenceopti
 
SEO Content Contributors by Andrea H. Berberich @webpresenceopti
SEO Content Contributors by Andrea H. Berberich @webpresenceoptiSEO Content Contributors by Andrea H. Berberich @webpresenceopti
SEO Content Contributors by Andrea H. Berberich @webpresenceopti
 
Basic SEO by Andrea H. Berberich @webpresenceopti
Basic SEO by Andrea H. Berberich @webpresenceoptiBasic SEO by Andrea H. Berberich @webpresenceopti
Basic SEO by Andrea H. Berberich @webpresenceopti
 
Advanced SEO for Digital Content Creators
Advanced SEO for Digital Content CreatorsAdvanced SEO for Digital Content Creators
Advanced SEO for Digital Content Creators
 
Advanced SEO - Digital Content Creators
Advanced SEO - Digital Content CreatorsAdvanced SEO - Digital Content Creators
Advanced SEO - Digital Content Creators
 
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & EarnedHow to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
 
Beginners Guide for Press Releases
Beginners Guide for Press Releases Beginners Guide for Press Releases
Beginners Guide for Press Releases
 
Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.
Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.
Enterprise SEO Tool 2014: A Buyer's Guide by Third Door Media, Inc.
 
Digital marketing 2014
Digital marketing   2014Digital marketing   2014
Digital marketing 2014
 
Social Media Analysis & Strategy - revised 1-14-14
Social Media Analysis & Strategy - revised 1-14-14Social Media Analysis & Strategy - revised 1-14-14
Social Media Analysis & Strategy - revised 1-14-14
 
Blog optimization adding google+ author tag
Blog optimization   adding google+ author tagBlog optimization   adding google+ author tag
Blog optimization adding google+ author tag
 

Recently uploaded

Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
 

Recently uploaded (20)

Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
Buy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptxBuy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptx
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfAgentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
 

SEO - One of the most powerful and effective digital marketing techniques. Here are ideas to win on search engines.

  • 1. SEO - One of the most powerful and effective digital marketing techniques. Here are ideas to win on search engines. AGENDA OF THE PANEL: • How does Account Based Marketing (ABM) & Personalization fit in with your SEO/Search strategy? • What are your experiences when it comes to web architecture, taxonomy, foundational structure and strategy? How does it affect SEO? • How is the rise in videos and images affecting SEO? • Google is planning on rolling out Mobile First Indexing. Experts say that 5G will hit South Korea by 2018 and Europe will have it adapted fully by 2020. How will 5G affect SEO? Panelists • What tools or platforms help you achieve your goals such as analytics, keyword search and competitive analysis, measuring brand and content success, web performance, social engagements, etc.? • How is/will personal assistance such as Amazon Alexa or Google Home change SEO and Search? • Key changes on SEO for an international audience • Learnings from delving into crawl logs • How is mobile SEO different? Day 2 - 14 June 2017 – 10:25 to 11:00 AM