Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
As entrepreneurs and creators it has never been easier to start a business, create your art and share it with the world. In this presentation we will look at the 5 pillar Freedom Code framework that you will need to learn to start, grow and flourish as a business, entrepreneur or creator. The rules have changed and the freedom to take control of your destiny has never been greater. We will also look at the stories of people and companies that have changed their lives and made their impact on the world.
Maged Mostafa Digitalzone Presentation October 20 2017 Maged Mostafa
How can businesses make content their competitive advantage? The answer is in this presentation by Maged Mostafa. He delivered it the first time at the #Digitalzone event in Istanbul, on October 20, 2017.
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
As entrepreneurs and creators it has never been easier to start a business, create your art and share it with the world. In this presentation we will look at the 5 pillar Freedom Code framework that you will need to learn to start, grow and flourish as a business, entrepreneur or creator. The rules have changed and the freedom to take control of your destiny has never been greater. We will also look at the stories of people and companies that have changed their lives and made their impact on the world.
Maged Mostafa Digitalzone Presentation October 20 2017 Maged Mostafa
How can businesses make content their competitive advantage? The answer is in this presentation by Maged Mostafa. He delivered it the first time at the #Digitalzone event in Istanbul, on October 20, 2017.
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities?
In this presentation from Nick Wilsdon, Partner at Torque Partnership, you will learn:
- How a data integration can support your SEO activities.
- Some practical examples of how to utilize this data within some sharable reports.
- Useful insights for advanced marketers with enterprise clients or multiple international markets.
Wilsdon will share some advanced use-cases with the SEMrush Data Studio Connector.
While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022.
Key Takeaways:
- Are links still important?
- Content Quality vs Content Quantity
- Technical SEO
- Core Web VitalsAnd more...
DreamForce: How HP Uses Chatter for Competitive AdvantageAlex Flagg
HP on a transformation journey. Part of journey is using social collaboration platforms like Salesforce.com's Chatter for competitive. If you missed my presentation at DreamForce, you can review the slides here.
Why you should stop trying to "hack" growthAmir Jirbandey
Presentation for Brighton SEO 2021 on how to build scalable foundations for marketing and growth of b2b and b2c companies. Going into detail why you should not look to hack growth and where to apply tactics as part of a wider strategy.
5 Growth Hacks to Fuel App & Web Conversions.
Key takeaways:
- Accurately understand the “Why” behind every single app uninstall
- Learn how you can nudge app users into action with contextualised walkthroughs
- Understand how you can maximise push notification delivery to ramp up user engagement
- Gain insights on how to individualise user experiences across both websites and apps
SEO - One of the most powerful and effective digital marketing techniques. He...Andrea Berberich
How does Account Based Marketing (ABM) & Personalization fit in with your SEO/Search strategy?
What are your experiences when it comes to web architecture, taxonomy, foundational structure and strategy? How does it affect SEO?
How is the rise in videos and images affecting SEO?
Google is planning on rolling out Mobile First Indexing. Experts say that 5G will hit South Korea by 2018 and Europe will have it adapted fully by 2020. How will 5G affect SEO?
According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.
Key Takeaways:
Learn the framework to launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
TTLPresents - IMPROVING YOUR SEO: TURNING DATA IN TO ACTIONS THAT DRIVE RESUL...The Tomorrow Lab
While many consider SEO to be a dark art that requires advanced and costly tools, the most important data sources for SEO are in fact freely available to every website owner. In this talk, Barry Adams will show how to find the right data from free or affordable tools to measure your SEO performance. Moreover, he will show you how to use that data to make the right decisions for your website to improve traffic and sales from organic search.
Shamit khemka talks about changes in SEO techniques in 2015SynapseIndia
The way we used to handle SEO has just changed for good, but not in a way that will make all of us happy. Having said that, we thought of discussing a few shift that SEO supposedly brought for the current year; and let's start with Google's Secure Search here. Shamit Khemka talks about changes in SEO techniques in 2015: The shifts that Google's secure search brought for us.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
New to account-based marketing? You’ve come to the right place. Listen in to Everstring's Lefkowitz to find out everything you need to know about building an effective ABM strategy using #ABMContent: http://dg-r.co/2b148ub
Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility.
Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic.
Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning.
Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities?
In this presentation from Nick Wilsdon, Partner at Torque Partnership, you will learn:
- How a data integration can support your SEO activities.
- Some practical examples of how to utilize this data within some sharable reports.
- Useful insights for advanced marketers with enterprise clients or multiple international markets.
Wilsdon will share some advanced use-cases with the SEMrush Data Studio Connector.
While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022.
Key Takeaways:
- Are links still important?
- Content Quality vs Content Quantity
- Technical SEO
- Core Web VitalsAnd more...
DreamForce: How HP Uses Chatter for Competitive AdvantageAlex Flagg
HP on a transformation journey. Part of journey is using social collaboration platforms like Salesforce.com's Chatter for competitive. If you missed my presentation at DreamForce, you can review the slides here.
Why you should stop trying to "hack" growthAmir Jirbandey
Presentation for Brighton SEO 2021 on how to build scalable foundations for marketing and growth of b2b and b2c companies. Going into detail why you should not look to hack growth and where to apply tactics as part of a wider strategy.
5 Growth Hacks to Fuel App & Web Conversions.
Key takeaways:
- Accurately understand the “Why” behind every single app uninstall
- Learn how you can nudge app users into action with contextualised walkthroughs
- Understand how you can maximise push notification delivery to ramp up user engagement
- Gain insights on how to individualise user experiences across both websites and apps
SEO - One of the most powerful and effective digital marketing techniques. He...Andrea Berberich
How does Account Based Marketing (ABM) & Personalization fit in with your SEO/Search strategy?
What are your experiences when it comes to web architecture, taxonomy, foundational structure and strategy? How does it affect SEO?
How is the rise in videos and images affecting SEO?
Google is planning on rolling out Mobile First Indexing. Experts say that 5G will hit South Korea by 2018 and Europe will have it adapted fully by 2020. How will 5G affect SEO?
According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.
Key Takeaways:
Learn the framework to launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
TTLPresents - IMPROVING YOUR SEO: TURNING DATA IN TO ACTIONS THAT DRIVE RESUL...The Tomorrow Lab
While many consider SEO to be a dark art that requires advanced and costly tools, the most important data sources for SEO are in fact freely available to every website owner. In this talk, Barry Adams will show how to find the right data from free or affordable tools to measure your SEO performance. Moreover, he will show you how to use that data to make the right decisions for your website to improve traffic and sales from organic search.
Shamit khemka talks about changes in SEO techniques in 2015SynapseIndia
The way we used to handle SEO has just changed for good, but not in a way that will make all of us happy. Having said that, we thought of discussing a few shift that SEO supposedly brought for the current year; and let's start with Google's Secure Search here. Shamit Khemka talks about changes in SEO techniques in 2015: The shifts that Google's secure search brought for us.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
New to account-based marketing? You’ve come to the right place. Listen in to Everstring's Lefkowitz to find out everything you need to know about building an effective ABM strategy using #ABMContent: http://dg-r.co/2b148ub
Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility.
Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic.
Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning.
Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.
Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses.
Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.
Mobilegeddon - How to Get Ready for Google Mobile SEOgShift
Reviewing what Google's April 23, 2015 mobile friendly algorithm update really means to marketers. How should marketers prepare to ensure web presences are mobile friendly and usable as well as benchmark visibility in order to understand the impact of the update.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Hotel SEO - Optimizing Your Global, National and Local Web PresencegShift
Description: Hotel marketers are often challenged with managing their brand's web presence at a local, national or global level focusing on both the branded and unbranded keywords their customers are using to find and book accommodations via organic search or through social channels. This requires collecting, analyzing and acting upon data and reporting for 10s, 100s or even 1000s of locations.
Join Jeff Riddall, Director of Product Strategy at gShift, to explore and discuss how brand marketers can best focus their attention and effectively optimize their web presences and content marketing efforts for maximum return on their investment of limited time and resources.
Mobile first SEO best practices and timing of the Google updateEli Schwartz
Google announced a mobile first search index in 2016, and has then revised what mobile first really is. Presentation from SEMPDX Engage in Portland on March 8, 2018
Adam Whittles from Maxus UK and Kostas Voudouris from MEC US (GroupM agencies) will analyze mobile SEO in great detail. Starting from the history of mobile in search, the differences between desktop and mobile before focusing on the last Google update aimed at mobile results and the practical steps that brands and webmasters need to take to ensure their site scores 100 in Google’s mobile friendly test.
This webinar will explore:
• The mobile trends and reasons why every brand will need to look into having a mobile-friendly website
• How to choose a mobile set up and the questions you need to consider when deciding about one
• The history of mobile SEO and the differences between optimizing for desktop versus mobile
• The details about Google’s mobile-friendly update and how this affected the world of SEO
• The ways you can audit the mobile friendliness of your website
• How to influence the rules that determine whether your site is mobile-friendly or not in the eyes of Google
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Keen on the Small Screen: The Power of Mobile for Candidate Experience | Tale...LinkedIn Talent Solutions
Candidates are spending more and more time looking for jobs on their mobile devices. Hear tips, tricks, and practical know-how from Express Scripts’ and Informatica’s talent acquisition leaders, who have succeeded at taking their recruiting strategies mobile.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
2014: A Look ahead at the Trends in Content MarketingBrandon G
This is the first webinar of 2014 where we stopped and looked ahead to what trends are coming in 2014. We look at SEO, Social Media, Mobile and more. Tune into this webinar and learn about what we predict will happen in 2014.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
The keys to a successful SEO campaign are establishing a baseline for your current organic authority and visibility, identifying opportunities to improve, applying SEO best practices and then monitoring the progress of your keywords and content. Considering all of the data and level of effort required to perform all of these tasks it is also critical to choose the right tools to help collect data and then analyze, prioritize and automate your SEO efforts. Jeff Riddall is a 15+ year marketing technology industry veteran who has managed the development of an enterprise SEO platform.
In this webinar, he discusses what you should look for in the growing list of free and paid SEO and analytics tools to help you get the biggest bang for your buck....
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
Leveraging gShift Web Presence Analytics and Content Performance software to monitor, measure, focus, optimize and report on the performance of keywords and multichannel content campaigns.
The modern buyer's journey in squarely controlled by the customer. What can marketers do to identify, engage and monitor their audience via optimized content marketing strategies?
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
Discussing how to optimize your Web presence by identifying and leveraging the right keywords, content, competitors, social channels and backlinking sources required to establish your authority on a topic, product or service area. Further, using analytics to understand what to do next and how you did in terms of improving your organic web presence or realizing ROI.
Keeping Tabs on Your Competition in gShift - Client Success WebinarJeff Riddall
Discussing how to identify, monitor and crush your online competition for the keywords you want to be found for by your prospects via an optimized content marketing strategy.
The Last 1000 Days of Google and Web Presence Optimization (WPO) TodayJeff Riddall
Reviewing what Google wants, how it goes about delivering the "right" results to the "right" people at the "right" time and how companies should give Google what it wants - relevant, authoritative content.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
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2. #IETraining
• Director of Product Strategy
• 15 years of Web marketing
experience
• 5 years with gShift
• Blogger
• Social Media Addict
• Recently Retired Hockey Dad
About Me
@Jriddall
jeff.riddall@gshiftlabs.com
3. #IETraining
SaaS platform collects and stores
billions of content-level data points
from search and social.
10,000+ brands and 6,000+ users
in 24 countries.
We transform big data into insights
with intelligence for data-driven
decision making.
White-labeled reporting interface
capabilities for Agencies.
All your SEO, Social and Content
Marketing analytics in one place.
About gShift - @gShiftLabs
4. #IETraining
1. Mobilegeddon So Far and Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
1. On-Site Ranking Factors
2. Benchmarking your SEO Keywords for
Mobile
3. Mobile SEO Reporting
5. Q & A
Socialize with #MobileSEO
Agenda
5. #IETraining
“Starting April 21, we will be expanding our use of
mobile-friendliness as a ranking signal. This change
will affect mobile searches in all languages
worldwide and will have a significant impact in our
search results. Consequently, users will find it
easier to get relevant, high quality search results
that are optimized for their devices.”
April 21, 2015
- Google
6. #IETraining
• The Mobile algorithm change will take at least a
few weeks to roll out to Google.com and even
longer for the other global engines.
• Many are not prepared, so overall the changes
may be minor.
• Most likely the smallest and largest orgs will be
most affected – lack of resources and breadth of
issues.
• There are still the primary algorithm which will
trump Mobile.
What to Expect…and So Far…
8. #IETraining
Think about:
• Mobile SEO
• Mobile Content Marketing
• Differences in discoverability.
• Understanding the differences
through data.
• Service opportunities for
digital agencies.
• Competitive opportunities for
brands.
What does this mean for SEO?
15. #IETraining
“It’s about the long-term process of enhancing both the
brand's web presence asset and the opportunity for
discoverability in search, social throughout the prospect's
buying cycle and across any device.”
- Krista
What is SEO?
16. #IETraining
Mobile SEO Survey Results
• 293 digital marketers
• March 25th to April 2nd
• Retail, travel, automotive, B2B and B2C
• 65% of participants were senior-level
decision makers
24. #IETraining
• Mobile website visitors have a 9.56% higher
bounce rate on average compared to a
desktop visitor.
– Usability
– Content type: video
– Content style: short form, bite-sized content
– Short headlines
– Set up mobile conversions in Google Analytics
– Test!
Mobile Optimized Content Marketing
28. #IETraining
Is your website mobile-
friendly? i.e., how does it
render on a mobile device like a
phone or tablet?
Does your content load
quickly?
What is your visitor’s mobile
experience like?
Even more important for local
businesses where mobile
search is more prevalent.
Mobile Usability
30. #IETraining
Moral of the story: Use Google Webmaster Tools!
Integrated with gShift
Google Webmaster Tools Warnings
31. #IETraining
• CMS? Use a mobile friendly
theme.
• Make sure your site fits in
mobile viewports.
• Make sure font is legible
• Make sure buttons are
clickable.
• Minimize HTML & CSS.
• Avoid JavaScript.
• Avoid heavy images.
• Use browser caching.
• If you go “mobile-only” you
need to re-optimize content.
Fixing Usability Issues
32. #IETraining
• Anecdotally, mobile
rank was already
different from
desktop rank.
• Remember: Page 1
may only include Top
5-7 positions.
• Mobile, local rank
data is crucial for
local businesses.
Mobile Rank Data
33. #IETraining
• Google Mobile Rank
Data
• Comparative
Reporting
• Important to get a
Benchmark Now!
• Mobile Analytics –
Mobile vs. Desktop vs.
Tablet
Mobile Data in gShift
What does this mobile stuff mean for your SEO strategy?
It means that everyone is carrying around, instant access to your brand. Anytime, anywhere. As a 2014 digital marketer there is an opportunity to think differently than your competitors about…
106 years ago…
We know that
It is important to realize that mobile’s relevance has actually increased, even if the excitement around it has dipped.
According to the most recent estimates of global mobile devices penetration from GSM Association and to global population growth forecast, we estimate that the number of mobile devices in the world oficially exceeded the global population of 7.2 bliion people during the first week of October 2014. The number of mobile devices is now trending toward 10 billion by 2018.
Experimentation is important in digital marketing and I encourage all of you to set aside a small part of your budgets for experimentation.
Adobe Econsultancy… In which areas are you going to be experimenting most heavily in 2015.
These are essentially the topics that form this presentation.
SEO is not dead… not by any stretch of the imagination… bu the way we do it has change
eConsultancy… SEMPO State of Search
54% of search marketers are integrating their rmobile marking with their seo
gShift’s roots are SEO, when I founded the company in 2009, we immediately started using the term Web Presence Optimization because we knew Social and Content would ultimately become an intimate part of the SEO process. Fast forward 5 years… we had no idea it would become so true.
The search engines… and yes, primarily Google have caused a massive shift in how your customers discover your brand. A massive shift for marketers. Changes such as Hummingbird, 100% keyword encryption, Social signals, Authorship all spell out that we have to be less tactical in our digital marketing efforts and more strategic.
I’m ok with that.
Google has put an end to poor marketing practices and quick wins and is now rewarding strong integrated owned and earned marketing strategies.
And that’s ok…
To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more than 275 digital marketers across a variety of industries including retail, travel and automotive. We ran this survey between March 25 – April 2 and more than 65 percent of participants were senior level decisions makers with titles ranging from director to CMO.
293 – 70% think their site is mobile friendly. Well that’s good! And so we checked, and some who answered yes, were wrong. Not all, but some. And so the key message here is… please test! And it’s not
There’s a difference between mobile friendly or responsive compared to mobile ready.
Google webmaster tools…
It may pass Google’s mobile friendliness algorithm change but the conversion rate may suck. Check out this site. It’s mine, it’s ours… now this is what it looks like on a bb….
11 to 50% of traffic is coming from mobile.
About 10% said very little – less than 10% comes from mobile
About 35% said between 11 and 25% come from mobile and the same said between 26 and 50% comes from mobile
5% were uncertain. This was actually encouraging.
Now things to think about. This number will grow. And when you consider mobile are you considering hand helds and tablets or just handhelds?
78% were award of the algorithm update…
What are you doing about it?
50% said yes. Almost 30% were uncertain.
65% are factoring mobile strategies for SEO and content marketing.
Don’t wait and see.
According to a google and nielson study.
28% of online consumers watch video on their mobile devices at least once per day (Neilson). Making it the most used channel!
56 and 44.
Competitor Backlink Data
Mobile benchmark campaign
Infographic
Survey results in a blog post
And later today… a video (vlog) of me talking about this stuff.