Jon Hibbitt and Scott Colenutt spoke to Wired Sussex members about how to grow your audience through digital marketing and in particular, SEO, Keyword Research & Content Marketing

1. AUDIENCE GROWTH
WIRED SUSSEX 2016
Jon Hibbitt – Technical SEO Analyst
Scott Colenutt – Product Manager

2. SEO FRAMEWORK
DISCOVERY
STRATEGY
& PLANNING
DELIVERY
ANALYSIS
& REVIEW
AUDIT &
STRATEGY
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3. DISCOVERY
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4. CUSTOMER PROFILING
• Customer
challenges
• Customer
pain
points
• Validate
with
your
team
• No
distrac7ons
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5. RESEARCH & ANALYSE
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6. KEYWORD RESEARCH TOOL
http://keywordtool.io/
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7. KEYWORD PLANNER TOOL
https://adwords.google.com/KeywordPlanner
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8. UBERSUGGEST
Keyword suggestions based on
Google Suggest
h8p://ubersuggest.org/
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9. ANSWER THE PUBLIC
h8p://answerthepublic.com/
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10. ANSWER THE PUBLIC
h8p://answerthepublic.com/
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11. KEYWORD INSIGHTS
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12. GOOGLE TRENDS
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13. GOOGLE TRENDS
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14. COMPETITOR ANALYSIS
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But, focus on YOUR
customers.

15. UNDERSTAND
USER INTENT
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16. TRAFFIC = BEST CONTENT
MATCH FOR USER QUERY
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17. REPORTING & ANALYSIS
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ONSITE
OFFSITE

18. OR
Any time left…
ANY QUESTIONS?
OR
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19. OR
01273 733 433
grow@sitevisibility.com
www.sitevisibility.com
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