Breaking Down NLP for SEOs - SMX Advanced Europe 2019 - Paul ShapiroPaul Shapiro
Interested in learning about Natural Language Processing (NLP)? Are you using NLP for your SEO already and want to step it up a level? Join this session to get a crash course in NLP. From stemming and lemmatization to word embeddings and its applications for SEO. Paul Shapiro will break down NLP to explain how NLP technology uses machine learning to decipher and analyze our human languages in a way that is highly valuable for marketers and SEOs. Paul will also share specific examples using the Python programming language along the way so you can either start using NLP right away for SEO or find new and more effective ways to use NLP.
Google Hummingbird - What does it mean for SEO?Chris Schweppe
What is the Google Hummingbird algorithm's impact on SEO? Understanding the intent behind Hummingbird is key to predicting what it will mean to SEO today and tomorrow. In this POV presentation from Ogilvy subsidiary Global Strategies, Ken Shults outlines the implications of Google's focus shift from keywords to entities.
Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work
Breaking Down NLP for SEOs - SMX Advanced Europe 2019 - Paul ShapiroPaul Shapiro
Interested in learning about Natural Language Processing (NLP)? Are you using NLP for your SEO already and want to step it up a level? Join this session to get a crash course in NLP. From stemming and lemmatization to word embeddings and its applications for SEO. Paul Shapiro will break down NLP to explain how NLP technology uses machine learning to decipher and analyze our human languages in a way that is highly valuable for marketers and SEOs. Paul will also share specific examples using the Python programming language along the way so you can either start using NLP right away for SEO or find new and more effective ways to use NLP.
Google Hummingbird - What does it mean for SEO?Chris Schweppe
What is the Google Hummingbird algorithm's impact on SEO? Understanding the intent behind Hummingbird is key to predicting what it will mean to SEO today and tomorrow. In this POV presentation from Ogilvy subsidiary Global Strategies, Ken Shults outlines the implications of Google's focus shift from keywords to entities.
Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work
Systems Integration in the Cloud Era, Kai Wähner MaibornWolffCloudOps Summit
CloudOps Summit 2012, Frankfurt, 20.9.2012
Lightning Talk by Kai Wähner, IT Consultant at MaibornWolff et al.
http://cloudops.de/sprecher/#kaiwaehner
Find the video of this talk at http://youtu.be/-8K6yfbzBIk
Startups: Volker Jahns, semYOU
www.semyou.com
---
Please contact us for a downloadable copy of the slides at CloudOps.Summit@googlemail.com .
Follow us on Twitter @CloudOps_Summit and
Facebook http://www.facebook.com/CloudOps
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
Systems Integration in the Cloud Era, Kai Wähner MaibornWolffCloudOps Summit
CloudOps Summit 2012, Frankfurt, 20.9.2012
Lightning Talk by Kai Wähner, IT Consultant at MaibornWolff et al.
http://cloudops.de/sprecher/#kaiwaehner
Find the video of this talk at http://youtu.be/-8K6yfbzBIk
Startups: Volker Jahns, semYOU
www.semyou.com
---
Please contact us for a downloadable copy of the slides at CloudOps.Summit@googlemail.com .
Follow us on Twitter @CloudOps_Summit and
Facebook http://www.facebook.com/CloudOps
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
Pubcon 2014 presentation on Hummingbird and Entity Search. Focus is on what's changed, what hasn't, the importance of semantic search practices, and a practical example from our website on how we've optimized How To content to focus on relevance and user experience.
I was invited to speak at OMCap Berlin 2014 about the close relationship between search engines and user experience with prescriptive guidance to gain higher rankings and more conversions.
What is the current status quo of the Semantic Web as first mentioned by Tim Berners Lee in 2001?
Not only 10 blue links can drive you traffic anymore, Google has added many so called Knowlegde cards and panels to answer the specific informational need of their users. Sounds complicated, but it isn’t. If you ask for information, Google will try to answer it within the result pages.
I'll share my research from a theoretical point of view through exploring patents and papers, and actual testing cases in the live indices of Google. Getting your site listed as the source of an Answer Card can result in an increase of CTR as much as 16%. How to get listed? Come join my session and I'll shine some light on the factors that come into play when optimizing for Google's Knowledge graph.
The New Content SEO - Sydney SEO Conference 2023Amanda King
Amanda King of FLOQ's deck for the Sydney SEO conference run by Prosperity Media in April of 2023 on content, entity SEO and Google's history (or lack thereof) with keywords. We also go through natural language processing, what it is and how quickly Google goes from queries to entities based on their patent application history. And of course, no good conference session would go without actionable suggestions, which you can find at the end of the deck.
For another angle on content and strategy and how to approach them, read more at https://floq.co/seo-strategy/tactics-strategy/
What IA, UX and SEO Can Learn from Each OtherIan Lurie
Google has become the arbiter how users experience a website. Their data-driven determinants of what constitute good UX directly influence how a site is found. This is wrong because people, not machines, should determine experience; Google does not tell the SEO or UX community what data is used to measure experience and many elements of experience cannot be measured.This presentation reveals why Google uses UX signals to determine placement in search results and how to create a customer pleasing and highly visible user experience for your website.
Understanding Semantic Search and AI Content to Drive Growth in 2023 March 2023TysonStockton1
Exploring modern search engines, semantic search, and AI technology to better understand how we can integrate into SEO strategy and content initiatives.
With the rise of ChatGPT there has been a lot of discussion around if SEO content is good or bad. To best determine how to leverage this technology in SEO workflows we must revisit how a modern search engine works and where we are at with AI technology.
KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/.
Team of Rivals: UX, SEO, Content & Dev UXDC 2015Marianne Sweeny
The search engine landscape has changed dramatically and now relies heavily on user experience signals to influence rank in search results. In this presentation, I explore search engine methods for evaluating UX in a machine readable fashion and present a framework for successful cross-discipline collaboration.
Croud Presents: How to Build a Data-driven SEO Strategy Using NLPDaniel Liddle
Exploring how you can harness the huge amounts of data available to build an effective, empirically-led SEO strategy using machine learning resource such as natural language processing (NLP). Including useful and practical tips on areas such as topic modelling, categorisation and clustering, so you can get started on using NLP in your own SEO strategy right away.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
The need for sophistication in modern search engine implementationsBen DeMott
The need for more sophisticated search implementations is often at odds with the limited feature set available in modern out of the box open source search engines.
This presentation discusses the challenges associated with properly modeling information within a domain and why it's critically needed.
How Google is Reading and Indexing Content in 2016Greenlane
This is the presentation given by Bill Sebald at the Digital Marketing Suburbia Meetup #1 - https://www.meetup.com/Digital-Marketing-Suburbia/
This presentation focuses on Google's ability to read and understand website content and the intent of queries.
KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693
SEO - One of the most powerful and effective digital marketing techniques. He...Andrea Berberich
How does Account Based Marketing (ABM) & Personalization fit in with your SEO/Search strategy?
What are your experiences when it comes to web architecture, taxonomy, foundational structure and strategy? How does it affect SEO?
How is the rise in videos and images affecting SEO?
Google is planning on rolling out Mobile First Indexing. Experts say that 5G will hit South Korea by 2018 and Europe will have it adapted fully by 2020. How will 5G affect SEO?
A brief summary of my top takeaways from the SMX Conference in San Jose, CA - Mar 21 - Mar 23, 2017 on voice search, serp-less search, amp, pwa, structured data (schema.org), and crawl-budget.
SEO Press Release by Andrea H. Berberich @webpresenceopti Andrea Berberich
PRs are no longer only broadcasting via PR Newswire. They also publish on many other channels like search engines, news channel websites, social media channels, partner websites & customer websites.
SEO Content Contributors by Andrea H. Berberich @webpresenceoptiAndrea Berberich
SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page (SERP) such as Google, Bing/Yahoo, Yandex, Baidu, Naver, and other search engines.
http://seosemadvice.com
Basic SEO by Andrea H. Berberich @webpresenceoptiAndrea Berberich
SEO stands for Search Engine Optimization and everyone who uses the Internet will eventually use a search engine. SEO is a huge field and everyone who works in the digital sphere is impacted by the guidelines, findings and rules of SEO.
The first section is a basic introduction and overview of press release writing and distribution. The second section focuses on the individual components of a press release, with each chapter addressing a single press release element in depth. The third section examines a newer sub-set of public relations known as an SEO press release.
Social Media Analysis & Strategy - revised 1-14-14Andrea Berberich
This presentation is based on an existing company mainly a business-to-business model. Just recently it acquired a product that allows to tap into the business-to-consumer model. Product names, company name and other potential items are fictitious to keep the identity of this company protected.
Company name and products names are changed in this presentation.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Advanced SEO for Digital Content Creators
1. SEO Advanced
for
Digital Content Creators
SEO/SEM & Search – Web Presence Optimization
Andrea Berberich
http://seosemadvice.com 1
2. Agenda
Google Knowledge Graph
Google Knowledge Vault
Advanced SEO Concepts
2
http://seosemadvice.com
3. Google Knowledge Graph
What is the Google Knowledge Graph?
Knowledge base use by Google to enhance its search
engine’s search results with semantic search
information.
It provides structured and detailed information about the
topic in addition to a list of links to other sites
It was added to Google search engine in 2012
Why should I know about the Google Knowledge
Graph?
Explore your search – Google added a carousel at
the top
Explore collection – words just don’t refer to words
rather than things
Connects relationships of people, things, events and
more
Search for the answer no matter on which device
3
Source: Google.com
Source: Google.com
http://seosemadvice.com
4. Knowledge Vault
What is the Google Knowledge Vault?
It was added to Google’s search arsenal Aug. 2014
Uses Knowledge Graph content and uses increasing
amounts of structure content in PC and mobile search
results
It is assembled from content across the internet without
human editorial involvement
It autonomously gathers and merges information from
across the web into a single base of facts about the
world, and the people and objects
Google assembled 1.6 billion “facts” and scored them
according to confidence in their accuracy. Roughly 16 %
of it qualifies as “confident facts.”
It is the basis of future Artificial Intelligence applications,
machine-to-machine communication, augmented reality,
predictive model and virtual assistant
4
Source: searchengineland.com
Source: linkedin.com/article
http://seosemadvice.com
5. Future Searches -- Knowledge Vault
Replacing search results systems we are familiar with and replace
them with 1:1 question to answer ratio
Provide commonly used question
Provide industry-based answer
Evidence are viral questions campaign. Do these phrases sound
familiar to you?
Who is John Galt?
Who Watches the Watchmen?
How many licks does it take to get to the center of tootsie pop roll?
What can brown do for you?
One of the more famous answers, 42
Each of these, in their own right, are perfect bit(e)-sized advertising
campaigns that lead to their own specific destination.
Source: http://ignitevisibility.com/google-knowledge-vault/
5
http://seosemadvice.com
6. Summary of the Knowledge Vault
Summary of why we need to pay attention to Knowledge Vault
Based on machine learning
Capable of extracting data from multiple sources
(tabular data, page structure, text human annotations)
Infers facts and relationship based on all data available – it relies on
existing knowledge bases
(e.g. Freebase, Wikipedia, YAGO, MS Satori)
Validating facts is done by a researcher described process called “link
prediction in a graph”
Path ranking algorithm (PRA)
Neural Network Model (MLP; multilayer perceptron)
Source: http://dejanseo.com.au/knowledge-vault/
6
http://seosemadvice.com
7. Advanced SEO Concepts
The knowledge vault introduction forces us to continue re-think they
way we research and create digital content.
Keyword Usage
TF-IDF = term frequency-inverse document frequency
Synonyms and Close Variants
Page Segmentation
Semantic Distance and Term Relationships
Co- occurence and Phrase-Based Indexing
Entity Salience
Source: http://moz.com/blog/7-advanced-seo-concepts
7
http://seosemadvice.com
8. Keyword Usage
Keyword Usage: Placing the
keywords/keyword phrases
strategically within certain
elements may provide clues as
to the context of the page.
Additional optimization
Page title = H1
Meta Description
Embedded Video
Source: http://moz.com/blog/7-advanced-seo-concepts
8
http://seosemadvice.com
9. TF-IDF
TF-IDF = term frequency-inverse document frequency measures the
importance of a keyword phrase by comparing it to the frequency of
the term in a large set of documents.
Many advanced textual analysis techniques use a version of TF-IDF
as a base.
Source: http://moz.com/blog/7-advanced-seo-concepts
9
http://seosemadvice.com
10. Synonyms and Close Variants
Synonyms and Close Variants:
Search engines posses vast corpuses of synonyms and close
variants for billions of phrases, which allows you to enrich your
content with natural text to provide greater meaning.
Source: http://moz.com/blog/7-advanced-seo-concepts
10
http://seosemadvice.com
11. Page Segmentation
Page Segmentation:
Content located in the main body text likely holds more importance
than text placed in sidebars or alternative positions. Repeating text
placed in boilerplate, locations, or chrome, runs the risk of being
discounted even more.
Source: http://moz.com/blog/7-advanced-seo-concepts
11
http://seosemadvice.com
12. Semantic Distance and Term Relationships
Semantic Distance and Term Relationships
Search engines can determine the connections between words and
phrases by their relationships within the content. The closer the
semantic relationships, the greater the chances the words and
phrase are related to each other.
Source: http://moz.com/blog/7-advanced-seo-concepts
12
http://seosemadvice.com
13. Co-occurrence and Phrase-Based Indexing
Phrase-Based Indexing and Co-occurrence
Using the concept of co-occurrence, search engines know that
certain phrases tend to predict other phrases. Presence of these co-occurring
phrases can strengthen topic focus. Links from pages with
co-occurring phrases can also help.
Source: http://moz.com/blog/7-advanced-seo-concepts
13
http://seosemadvice.com
14. Entity Salience
Entity salience goes beyond traditional keyword techniques, like TF-IDF,
for finding relevant terms in a document by leveraging known
relationships between entities. An entity is anything in the document
that is distinct and well refined.
Source: http://moz.com/blog/7-advanced-seo-concepts
14
http://seosemadvice.com
15. Summary
Keyword research form your base
Research round topics and themes
When drafting your content, try to answer as many
questions as you can
Use natural language and variations
Place your important content to strategically most
important section of the page
Structure your content appropriately
Source: http://moz.com/blog/7-advanced-seo-concepts
15
http://seosemadvice.com