Smx advanced keyword research tools
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This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.
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Smx advanced keyword research tools
- 3. ESTIMATE LOCAL SEARCH VOLUME WITH GOOGLE KEYWORD TOOL, INSIGHTS FOR SEARCH AND CENSUS DATA
- 5. The Tools http://factfinder.census.gov/servlet/SAFFPopulation http://www.google.com/insights/search
- 6. Forecast Local Opportunity In only four steps…
- 7. 1. Use Census Data to Find Population % Relative to Country
- 8. 2. Estimate Local Search Volume Based on Population
- 9. 3. Understand Local Variations in Search Demand with Google Insights
- 11. UNDERSTANDING ORGANIC KEYWORD OPPORTUNITY BY BUILDING A POOR MAN’S SEO X RAY WITH SEMRUSH
- 13. BrightEdge SEO XRay http://www.brightedge.com
- 15. Quickly Identify Potential Keyword Targets In two basic steps…
- 16. 1. Port SEMRush Organic Data into Excel and Name Position Range
- 17. 2. VLOOKUP Rankings to Find Potential Keyword Targets
- 18. FORECASTING MOBILE OPPORTUNITIES WITH GOOGLE KEYWORD TOOL, GOOGLE WEBMASTER TOOLS AND ANALYTICS
- 20. The Tools https://adwords.google.com/select/KeywordToolExternal http://www.google.com/webmasters/
- 22. Assess Mobile Opportunity in Excel
- 24. Bryson Meunier Director, Content Solutions Resolution Media [email_address] Twitter: @brysonmeunier http://www.brysonmeunier.com
Editor's Notes
- If you can afford Brightedge or similar enterprise SEO platforms, they can do this automatically for clients and competitors that you have in the system. If not, you can create something similar with SEMRush…
- Google Keyword Tool provides impressions per keyword for smartphones, tablets and feature phones which is incremental to desktop traffic Google Webmaster Tools provides impressions and clicks from smartphones and feature phones Analytics data closes the loop with conversion data from mobile devices