Monetizing Mobile Search Today
•Download as PPT, PDF•
3 likes•764 views
This document discusses strategies for monetizing mobile search. It recommends focusing on Google, Yahoo, and MSN as they cover most of the US mobile search market. It also suggests stopping guesses about mobile search behavior and instead following leaders, doing mobile keyword research, and using analytics to understand mobile search. The document provides resources for mobile keyword research and analytics.
Report
Share
Report
Share
![Resolution Media Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Smx advanced keyword research tools
This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.
Meunier Bryson Advanced Keyword Research Tactics
This document discusses advanced keyword research tactics that go beyond simple keyword search volume. It recommends considering query intent, demographic qualification, mobile search, video search, and semantic search when researching keywords. Resolution Media is introduced as a leading search marketing agency with over 85 professionals and annual search media management of over $150 million. The presentation encourages downloading additional resources from the speaker's website.
Meet Your Mobile Web User
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
Mobile Search App Opportunities For Marketers Smx West
This document discusses opportunities for marketers in mobile search apps. It covers:
1) Google remains the top website accessed on mobile phones and mobile search through Google has grown significantly in recent years.
2) Marketers can optimize their apps, content, and campaigns for search queries on app stores and platforms like Android Market, as well as newer technologies like audio recognition advertising and QR codes.
3) It provides tips for marketers to optimize for different aspects of mobile search like suggestions, voice search, image search, and podcasts to increase visibility.
Mobile search ranking factors
Presentation I gave in Seattle at SMX Advanced Local University Advanced workshop on 6/7/2012 on mobile search ranking factors.
Smx west multiplatform search behavior meunier
The document discusses research findings about mobile search behavior and implications for marketers. It finds that mobile searchers are task-oriented and search more for entertainment, trivia and local information. Mobile searchers are twice as likely to search for brands and have higher engagement rates through organic clicks and conversions when given mobile-optimized content. Voice and app store searches differ from desktop in using longer, more local queries. The document recommends marketers build mobile experiences with mobile keywords, bid on brand terms for mobile, and optimize for voice, images and app-specific queries to engage mobile users.
iSEO Doing Mobile Search Optimization Right
Mobile search optimization is critical for websites. There are many approaches to mobile optimization such as using smartphone-optimized content and keywords or creating a mobile site. Google search behavior differs for mobile and desktop, with some categories needing dedicated mobile sites. Top ranking mobile sites employ strategies like using mobile URLs and building sites that address the unique needs of mobile users. Data-driven best practices include understanding differences in mobile and desktop user expectations and building mobile-optimized content and sites accordingly.
K8 - Facebook Measurement from Rob Creekmore of Facebook
Presentation from Rob Creekmore, Attribution Lead at Facebook, on Facebook measurement as delivered at Kenshoo's K8 Summit on September 9th, 2013.
Recommended
Smx advanced keyword research tools
This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.
Meunier Bryson Advanced Keyword Research Tactics
This document discusses advanced keyword research tactics that go beyond simple keyword search volume. It recommends considering query intent, demographic qualification, mobile search, video search, and semantic search when researching keywords. Resolution Media is introduced as a leading search marketing agency with over 85 professionals and annual search media management of over $150 million. The presentation encourages downloading additional resources from the speaker's website.
Meet Your Mobile Web User
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
Mobile Search App Opportunities For Marketers Smx West
This document discusses opportunities for marketers in mobile search apps. It covers:
1) Google remains the top website accessed on mobile phones and mobile search through Google has grown significantly in recent years.
2) Marketers can optimize their apps, content, and campaigns for search queries on app stores and platforms like Android Market, as well as newer technologies like audio recognition advertising and QR codes.
3) It provides tips for marketers to optimize for different aspects of mobile search like suggestions, voice search, image search, and podcasts to increase visibility.
Mobile search ranking factors
Presentation I gave in Seattle at SMX Advanced Local University Advanced workshop on 6/7/2012 on mobile search ranking factors.
Smx west multiplatform search behavior meunier
The document discusses research findings about mobile search behavior and implications for marketers. It finds that mobile searchers are task-oriented and search more for entertainment, trivia and local information. Mobile searchers are twice as likely to search for brands and have higher engagement rates through organic clicks and conversions when given mobile-optimized content. Voice and app store searches differ from desktop in using longer, more local queries. The document recommends marketers build mobile experiences with mobile keywords, bid on brand terms for mobile, and optimize for voice, images and app-specific queries to engage mobile users.
iSEO Doing Mobile Search Optimization Right
Mobile search optimization is critical for websites. There are many approaches to mobile optimization such as using smartphone-optimized content and keywords or creating a mobile site. Google search behavior differs for mobile and desktop, with some categories needing dedicated mobile sites. Top ranking mobile sites employ strategies like using mobile URLs and building sites that address the unique needs of mobile users. Data-driven best practices include understanding differences in mobile and desktop user expectations and building mobile-optimized content and sites accordingly.
K8 - Facebook Measurement from Rob Creekmore of Facebook
Presentation from Rob Creekmore, Attribution Lead at Facebook, on Facebook measurement as delivered at Kenshoo's K8 Summit on September 9th, 2013.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Eric garcia-fiksu
The document discusses the growing dominance of mobile, with consumers spending more time on mobile than TV. It highlights opportunities for marketers through mobile programmatic data and buying audiences in mobile apps. Programmatic buying is described as using automated processes to make inventory placement decisions and incorporate feedback. The key is having first-party mobile data to define audiences that can be reached programmatically and retargeting specific customer segments.
K8 - Research from Kenshoo and Yahoo!
Presentation from Director of Marketing Research at Kenshoo, Josh Dreller on Kenshoo's latest three screen research shared at Kenshoo's K8 Summit on September 9th, 2013.
Future m boston the future of mobile data fueled, programmatic and dominant
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015Click Consult (Part of Ceuta Group)
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconfUnifying Search with Performance Media | Benchmark Search Conference 2015
Unifying Search with Performance Media | Benchmark Search Conference 2015Click Consult (Part of Ceuta Group)
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Jon Myers, Marin Software, @JonDMyers - Unifying Search with Performance Media. #benchmarksearchconfBeyond fundamentals in SEO for large corporates | Benchmark Search Conference...
Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...Click Consult (Part of Ceuta Group)
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconfPalm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings is the provider of Digital Location Management software and solutions that assists small and medium size businesses leverage location-based technologies to drive foot traffic in your local stores.
PPC Advertising - An Overview
PPC (pay-per-click) advertising allows businesses to target consumers during the research phase of their purchasing journey. PPC ads are displayed prominently on search engine results pages (SERPs) to reach people searching online. PPC is well-suited for direct response goals like driving website traffic or online conversions. It also supports branding and awareness objectives. Extensions allow PPC ads to provide more context like location or store hours. As mobile search grows, local PPC targeting consumers near businesses is becoming increasingly important. The future of PPC includes optimizations for voice search and using search data insights.
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
The document discusses opportunities in local mobile search marketing. It notes that over 50% of mobile queries have local intent and 90% of users take action as a result. While there are over 22 million businesses in the US, only 25% are visible online, representing a major market opportunity. Key trends driving this opportunity include the rise of smartphones, growing reliance on online reviews, and declining print directory advertising sales. The document recommends tactics for local businesses to capitalize on this opportunity, including enhancing online data, claimed business profiles, and local mobile landing pages.
Tim Miller- Yext
Yext is the world's #1 location management platform that manages over 650k locations for over 425 enterprise clients. It helps brands be connected to all location-based apps and services to allow mobile consumers to easily find, visit, and transact with their locations. Yext integrates with over 100 publishers and technology partners to reach customers wherever they search for local information on their mobile devices through location-based experiences.
A Bunch of Random Facts about Facebook Ads
Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?
These questions and many more are answered in this, 'A Bunch of Random Facts about Facebook Ads'.
Check it out and Share it 'Round!
Location-Based Social Media (May 2011)
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
This document discusses how YP leverages various assets to fuel local commerce. It has $3 billion in multi-media revenue and reaches over 600,000 advertisers through its digital and mobile platforms as well as nationwide sales force. It aims to help local businesses grow by connecting them with consumers and eliminating friction in the process. Key assets include massive consumer reach through its digital properties and print directories, local sales teams, full-service advertising options, and technology infrastructure. The document notes that consumer behaviors are shifting towards mobile for local search, representing an ongoing opportunity for local businesses.
Mobile SEO and other strategies to get more users to your app
This document summarizes a webinar about mobile app SEO and conversions from web to app. The webinar featured presentations from Ethan Smith, CEO of Graphite, and Mada Seghete, Co-Founder of Branch. They discussed how SEO can help drive organic users to apps and increase app downloads and engagement. They also presented strategies for personalizing banners and messages to match user intent and incentivize users to download apps or take actions within apps. Measurement of cross-platform user behavior was highlighted as important for gaining full visibility into user journeys.
Performics Mobile Search Benchmarks & Trends (Q1 2012)
Mobile paid search spend, clicks, impressions, CPCs and CTRs for Performics' aggregate client base. Insights into mobile paid search's exponential growth.
IAC Facebook ROI Matters
Peter Podolinsky discussed how to effectively measure the success of Facebook advertising campaigns. He emphasized that reach, brand resonance, and customer reactions are more important metrics than clicks. Facebook can achieve broad, accurate reach at low costs and extend the reach of television campaigns. Research polls on Facebook can also reflect offline brand awareness and purchase behavior. Nielsen Brand Effect and offline conversion measurement help attribute online ad exposure to purchases and brand metrics. Using multi-touch attribution models that account for multiple touchpoints can significantly reduce cost-per-acquisition compared to last-touch attribution. Overall, measuring against business objectives and optimizing for reach, resonance and reactions can maximize return on ad spend.
App Discovery in Context (GrowthStack 2016 Presentation)
- The document discusses the growing dominance of Google and Facebook in the digital advertising market, with their combined share surpassing 50% while other publishers' shares stagnate.
- It also describes how many publishers are turning to e-commerce models through affiliate marketing to generate revenue as ad prices rise and opportunities decline.
- The button platform allows publishers to integrate affiliate commerce options into their mobile apps and sites to acquire high intent customers for retailer partners at lower costs than other channels.
Fyber ad tech london meetup_deck
The document discusses the top 5 trends driving the mobile ecosystem: 1) The rise of video advertising which will account for 50% of mobile ad spending in 2016. 2) The convergence of desktop and mobile advertising technologies onto unified platforms. 3) The increasing sophistication of programmatic buying which allows advertisers to efficiently target mobile users. 4) The use of data and analytics to provide greater value to advertisers by identifying high spending and purchase-prone users. 5) The dominance of "mobile-first" advertising experiences as mobile media consumption surpasses desktop.
TinderPoint - 3xe Digital Marketing Conference - It's A Mobile World
The document discusses strategies for mobile advertising on search and social media platforms. It provides an overview of optimizing keyword research, ad copy, and extensions for mobile search ads. For social media advertising, it focuses on best practices for Facebook ads, including targeting the right mobile audience and testing different creative formats. The presentation concludes with a brief overview of Twitter ads and emerging platforms for mobile.
How are California Communities Competing Digitally?
What are some of the different ways California communities and economic development organizations compete in the digital space?
PMCA Digital Marketing & Social Media Marketing Seminar
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
More Related Content
What's hot
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Eric garcia-fiksu
The document discusses the growing dominance of mobile, with consumers spending more time on mobile than TV. It highlights opportunities for marketers through mobile programmatic data and buying audiences in mobile apps. Programmatic buying is described as using automated processes to make inventory placement decisions and incorporate feedback. The key is having first-party mobile data to define audiences that can be reached programmatically and retargeting specific customer segments.
K8 - Research from Kenshoo and Yahoo!
Presentation from Director of Marketing Research at Kenshoo, Josh Dreller on Kenshoo's latest three screen research shared at Kenshoo's K8 Summit on September 9th, 2013.
Future m boston the future of mobile data fueled, programmatic and dominant
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015Click Consult (Part of Ceuta Group)
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconfUnifying Search with Performance Media | Benchmark Search Conference 2015
Unifying Search with Performance Media | Benchmark Search Conference 2015Click Consult (Part of Ceuta Group)
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Jon Myers, Marin Software, @JonDMyers - Unifying Search with Performance Media. #benchmarksearchconfBeyond fundamentals in SEO for large corporates | Benchmark Search Conference...
Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...Click Consult (Part of Ceuta Group)
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconfPalm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings is the provider of Digital Location Management software and solutions that assists small and medium size businesses leverage location-based technologies to drive foot traffic in your local stores.
PPC Advertising - An Overview
PPC (pay-per-click) advertising allows businesses to target consumers during the research phase of their purchasing journey. PPC ads are displayed prominently on search engine results pages (SERPs) to reach people searching online. PPC is well-suited for direct response goals like driving website traffic or online conversions. It also supports branding and awareness objectives. Extensions allow PPC ads to provide more context like location or store hours. As mobile search grows, local PPC targeting consumers near businesses is becoming increasingly important. The future of PPC includes optimizations for voice search and using search data insights.
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
The document discusses opportunities in local mobile search marketing. It notes that over 50% of mobile queries have local intent and 90% of users take action as a result. While there are over 22 million businesses in the US, only 25% are visible online, representing a major market opportunity. Key trends driving this opportunity include the rise of smartphones, growing reliance on online reviews, and declining print directory advertising sales. The document recommends tactics for local businesses to capitalize on this opportunity, including enhancing online data, claimed business profiles, and local mobile landing pages.
Tim Miller- Yext
Yext is the world's #1 location management platform that manages over 650k locations for over 425 enterprise clients. It helps brands be connected to all location-based apps and services to allow mobile consumers to easily find, visit, and transact with their locations. Yext integrates with over 100 publishers and technology partners to reach customers wherever they search for local information on their mobile devices through location-based experiences.
A Bunch of Random Facts about Facebook Ads
Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?
These questions and many more are answered in this, 'A Bunch of Random Facts about Facebook Ads'.
Check it out and Share it 'Round!
Location-Based Social Media (May 2011)
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
This document discusses how YP leverages various assets to fuel local commerce. It has $3 billion in multi-media revenue and reaches over 600,000 advertisers through its digital and mobile platforms as well as nationwide sales force. It aims to help local businesses grow by connecting them with consumers and eliminating friction in the process. Key assets include massive consumer reach through its digital properties and print directories, local sales teams, full-service advertising options, and technology infrastructure. The document notes that consumer behaviors are shifting towards mobile for local search, representing an ongoing opportunity for local businesses.
Mobile SEO and other strategies to get more users to your app
This document summarizes a webinar about mobile app SEO and conversions from web to app. The webinar featured presentations from Ethan Smith, CEO of Graphite, and Mada Seghete, Co-Founder of Branch. They discussed how SEO can help drive organic users to apps and increase app downloads and engagement. They also presented strategies for personalizing banners and messages to match user intent and incentivize users to download apps or take actions within apps. Measurement of cross-platform user behavior was highlighted as important for gaining full visibility into user journeys.
Performics Mobile Search Benchmarks & Trends (Q1 2012)
Mobile paid search spend, clicks, impressions, CPCs and CTRs for Performics' aggregate client base. Insights into mobile paid search's exponential growth.
IAC Facebook ROI Matters
Peter Podolinsky discussed how to effectively measure the success of Facebook advertising campaigns. He emphasized that reach, brand resonance, and customer reactions are more important metrics than clicks. Facebook can achieve broad, accurate reach at low costs and extend the reach of television campaigns. Research polls on Facebook can also reflect offline brand awareness and purchase behavior. Nielsen Brand Effect and offline conversion measurement help attribute online ad exposure to purchases and brand metrics. Using multi-touch attribution models that account for multiple touchpoints can significantly reduce cost-per-acquisition compared to last-touch attribution. Overall, measuring against business objectives and optimizing for reach, resonance and reactions can maximize return on ad spend.
App Discovery in Context (GrowthStack 2016 Presentation)
- The document discusses the growing dominance of Google and Facebook in the digital advertising market, with their combined share surpassing 50% while other publishers' shares stagnate.
- It also describes how many publishers are turning to e-commerce models through affiliate marketing to generate revenue as ad prices rise and opportunities decline.
- The button platform allows publishers to integrate affiliate commerce options into their mobile apps and sites to acquire high intent customers for retailer partners at lower costs than other channels.
Fyber ad tech london meetup_deck
The document discusses the top 5 trends driving the mobile ecosystem: 1) The rise of video advertising which will account for 50% of mobile ad spending in 2016. 2) The convergence of desktop and mobile advertising technologies onto unified platforms. 3) The increasing sophistication of programmatic buying which allows advertisers to efficiently target mobile users. 4) The use of data and analytics to provide greater value to advertisers by identifying high spending and purchase-prone users. 5) The dominance of "mobile-first" advertising experiences as mobile media consumption surpasses desktop.
TinderPoint - 3xe Digital Marketing Conference - It's A Mobile World
The document discusses strategies for mobile advertising on search and social media platforms. It provides an overview of optimizing keyword research, ad copy, and extensions for mobile search ads. For social media advertising, it focuses on best practices for Facebook ads, including targeting the right mobile audience and testing different creative formats. The presentation concludes with a brief overview of Twitter ads and emerging platforms for mobile.
What's hot (20)
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Future m boston the future of mobile data fueled, programmatic and dominant
Future m boston the future of mobile data fueled, programmatic and dominant
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Unifying Search with Performance Media | Benchmark Search Conference 2015
Unifying Search with Performance Media | Benchmark Search Conference 2015
Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...
Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Mobile SEO and other strategies to get more users to your app
Mobile SEO and other strategies to get more users to your app
Performics Mobile Search Benchmarks & Trends (Q1 2012)
Performics Mobile Search Benchmarks & Trends (Q1 2012)
App Discovery in Context (GrowthStack 2016 Presentation)
App Discovery in Context (GrowthStack 2016 Presentation)
TinderPoint - 3xe Digital Marketing Conference - It's A Mobile World
TinderPoint - 3xe Digital Marketing Conference - It's A Mobile World
Similar to Monetizing Mobile Search Today
How are California Communities Competing Digitally?
What are some of the different ways California communities and economic development organizations compete in the digital space?
PMCA Digital Marketing & Social Media Marketing Seminar
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
Iab Local Presentation Cleveland
The document discusses integrating online marketing into local marketing strategies. It provides an overview of digital marketing opportunities for local businesses, including search, display ads, mobile, and social media. It emphasizes the importance of analytics, testing, and optimizing campaigns based on data. Local case studies demonstrate how businesses can build awareness, generate leads, and increase retention through integrated online and offline efforts.
Current Trends with Inbound Marketing and Social Media
The document discusses current trends in inbound marketing and social media. It outlines 5 key truths for 2012: 1) Explosive growth of social media channels leads to attention fatigue. 2) Content continues to gain importance across various formats. 3) Tools for managing social media are proliferating, especially free Google tools. 4) Websites can boost traffic through interactivity like social sharing. 5) Tactics must be planned to increase success, like setting goals and measuring results. Mobile is also highlighted as an important trend, with smartphone users consuming large amounts of data through apps.
XWEBSEO Presentation
XWEBSEO provides internet marketing services such as SEO, SEM, and PPC to help businesses tap into online marketing channels. Their mission is to connect clients globally through harnessing the power of the internet. They offer various plans priced from $750 to $10,000 per month that include keywords, articles, press releases, and social bookmarking. Contact information is provided for clients to get started on an effective internet marketing campaign.
Digital Marketing Trends: 2018 Holiday Season - ClickZ/Kenshoo
Brand new research by ClickZ, in collaboration with Kenshoo, has identified the key trends among advertisers for this holiday season. With 46% of advertisers set to spend more than they did last year and a further 46% set to spend "at least the same amount", a host of new trends and tactics will play out over this vital ecommerce period.
This report will reveal a host of exclusive findings, including:
- Where - and how much - brands plan to spend this holiday season
- How and why plans have changed since 2017
- How digital marketing strategies differ across industries
- The role of Amazon Advertising over the holidays
- The new tactics advertisers are planning to employ, across search and social
Forrester interactive marketing_forecast_2011_to_2016
By 2016, advertisers will spend $77 billion on interactive marketing, reaching 35% of all advertising spend. Search marketing will continue to be the largest segment but lose share as budgets move to mobile, social, and display. Display advertising will rally significantly, growing to $27.6 billion as tools improve targeting and marketers shift budgets from search. Mobile marketing will overtake email and social this year, growing to $8.2 billion by 2016 as smartphone adoption increases rapidly.
Atlas Comprehensive ED Marketing
This document outlines an agenda for a webinar on comprehensive economic development marketing and attraction. The webinar covers topics such as how research can inform marketing decisions, what site selectors say they need from economic developers, and how marketing should differ based on the size and type of organization. Case studies of marketing campaigns for the state of Ohio, Tucson Regional Economic Opportunities, and the city of Webster City, Iowa are also presented. The webinar concludes with recommendations for what communities should focus on in their marketing in 2011.
The Challenges of a Rapidly Changing Local Marketplace
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
Mobile marketing1
Mobile marketing is communicating with people via their mobile devices. It is an important trend as more people have cell phones than computers. Current trends in mobile marketing include mobile advertising from companies like Google and Apple, text message marketing for promotions, and location-based services using geo-social networking on platforms like Facebook Places and Foursquare. Mobile marketing is very effective due to the convenience of reaching customers on their personal devices and the quick response it enables compared to other forms of advertising.
Facebook for Nonprofits: Marketing Beyond the Like
Slides from 501 Tech NYC meetup on November 13, 2013 presented by Kaiya Waidell (client partner at Facebook) and Amy Bryant (managing editor of Planned Parenthood Online).
Nonprofits of all sizes have leveraged Facebook to increase awareness and drive actions, like advocacy and fundraising. Facebook and Planned Parenthood offered insights on what types of campaigns have worked well, reviewed some case studies and shared how to cultivate long-term engagement—beyond the like.
Join our Facebook group at: https://www.facebook.com/groups/165880058617
Advertising planning
This document discusses different types of digital marketing and conventional marketing. It provides details on search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) advertising, social media marketing (SMM), content marketing, affiliate marketing, influencer marketing, email marketing, viral marketing and mobile marketing as common forms of digital marketing. Conventional marketing approaches mentioned include newspapers, flyers, telephone, radio, magazines and billboards. The advantages and disadvantages of both digital and conventional marketing are also outlined. Examples are given of companies using different marketing strategies effectively.
Social Media’s Return On Investment – When Will We Get Buy-in?
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
B2B Social Media
This document summarizes key statistics about social media usage and provides recommendations for businesses to develop social media strategies. Some of the key points include:
- Over 50% of US internet users are on Facebook and 25% of online views are on social media sites.
- 90% of consumers trust recommendations from people they know over sponsored ads.
- Social networking accounts for 11% of total online time in the US.
- The document recommends that businesses determine target audiences, unique activities for each network, goals, and assets like websites, profiles and media channels to engage audiences. Measurement of traffic, community, exposure and engagement is also advised.
Interactive Marketing 2010
This presentation provides an overview of interactive marketing strategy and career options for college students.
Understanding the Marketing Mix for Growth
Aspectx, a communications and marketing firm, presented "Understanding the Marketing Mix for Growth" on Aug. 15, 2014.
Making Sense Of Online Presentation Mc David
The document discusses internet trends, search engine marketing, and how to turn online searchers into buyers. It provides statistics on internet usage and online searching behaviors. It defines search engine marketing and outlines strategies like search engine optimization and paid search advertising. It also introduces Viamedia Online as a company that can help businesses develop search campaigns to generate qualified leads and drive traffic.
Atlas Iowa Smart Conference Comprehensive Marketing
Atlas CEO Ben Wright, Account Manager Keeley Sullivan, and client David Toyer of Webster City, Iowa present comprehensive economic development marketing May 5, 2011 in Des Moines Iowa at the PDI/Smart Conference.
Feeding Business Growth: PR, Marketing, Advertising, Business Development
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
LSA15: State of the Association (Neg Norton)
This document summarizes the state of the Local Search Association (LSA). It discusses that LSA has over 300 members, including 33 new members in 2015. It outlines the board of directors and provides a brief financial summary, noting that in 2014 LSA had a net income of -$132,000 with reserve funds of $8.9 million. The 2015 budget anticipates revenues and expenses of $7.4 million.
Similar to Monetizing Mobile Search Today (20)
How are California Communities Competing Digitally?
How are California Communities Competing Digitally?
PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social Media
Digital Marketing Trends: 2018 Holiday Season - ClickZ/Kenshoo
Digital Marketing Trends: 2018 Holiday Season - ClickZ/Kenshoo
Forrester interactive marketing_forecast_2011_to_2016
Forrester interactive marketing_forecast_2011_to_2016
The Challenges of a Rapidly Changing Local Marketplace
The Challenges of a Rapidly Changing Local Marketplace
Facebook for Nonprofits: Marketing Beyond the Like
Facebook for Nonprofits: Marketing Beyond the Like
Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?
Atlas Iowa Smart Conference Comprehensive Marketing
Atlas Iowa Smart Conference Comprehensive Marketing
Feeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business Development
More from Bryson Meunier
Optimizing Your Website for Mobile Search
Presentation from ClickZ Toronto 2015 on why and how to optimize your website to take advantage of mobile searchers.
Mobile SEO Case Study
The document reports on two case studies conducted by Bryson Meunier of Vivid Seats on the impact of mobile usability fixes and Google's mobile friendly label. The first study found no statistically significant correlation between fixing mobile errors and changes in traffic, bounce rate or revenue. The second study found no statistically significant difference in click-through rate before and after the introduction of Google's mobile friendly label. The document concludes that assumptions about mobile usability and SEO are not necessarily supported by current data and more testing is needed.
Link Building 2014: Shun the Shortcuts to Improve Search Rankings
Presenting this presentation on how to be a catalyst for organic links for white hat link earning at the IRCE Focus SEO Day Monday, February 10, with David Cluka from Briggs and Stratton.
2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop
Presented at Mobile Insider in January 2014, these are two of the five ways your mobile search strategy needs to differ from the desktop.
App store optimization Internet Summit Meunier
Presentation from Internet Summit on App Store Optimization includes tools and processes for optimizing native mobile apps for greater visibility in app stores.
Big Data and the Future of Marketing Today
Presentation from SES Chicago 2012 urges marketers to learn from the Obama campaign and gives a quick way to build data-driven personas for marketing.
Knowledge graph meunier bryson
This document discusses marketers' fears of the Knowledge Graph and provides advice on how to address its effects. It notes that the Knowledge Graph has not been shown to decrease click-through rates. While it may change some search behaviors, marketers should not fear it but should instead focus on high-value keywords, compelling meta descriptions incorporating structured data and multimedia, and contributing to the Knowledge Graph's data sources.
Siri google killer meunier bryson
Siri isn't a Google killer, but the beginning of a trend in search toward contextual relevance and artificial intelligence. My presentation from SMX East 2012.
Does Google Favor Brands?
Presentation given at SMX West showing that Google has no algorithmic bias for big brands or big business.
App Store Seo
This document provides tips and strategies for optimizing apps in the App Store to increase visibility and downloads. It discusses getting apps properly indexed and cataloged, making app content relevant for searches, and marketing apps to make relevant users aware. Key recommendations include using relevant keywords, integrating social media, offering free versions, encouraging reviews, and promoting apps on websites and to relevant communities. Analytics can also help optimize app performance.
More from Bryson Meunier (10)
Link Building 2014: Shun the Shortcuts to Improve Search Rankings
Link Building 2014: Shun the Shortcuts to Improve Search Rankings
2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop
2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop
Recently uploaded
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...Ksquare Energy Pvt. Ltd.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
State of D2C in India: A Logistics Update
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Recently uploaded (20)
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Monetizing Mobile Search Today
- 1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
- 3. Successful Collaboration with Partner Agencies and Clients Agencies: Clients:
- 4. Self-Monetizing: Entertainment N S W F
- 7. Three Ways
- 8. Think “Efficient”, Not “Emerging”
- 10. Focus on Smartphones First