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SEO for Content Contributors
ANDREA H. BERBERICH
SEO/SEM PROFESSIONAL
Content – Table of Content
• SEO –What to remember
• Keyword Discovery& Research (off
Web PageSEO)
• Web PageOptimization ...
SEO – What to remember
• SEO adheres to Web standards of international organizations such
asW3C.org, Schema.org , ISO.org,...
SEO – Keyword Discovery & Research (off Web Page SEO)
• Initiate keyword discovery –
• Work with brandingand product marke...
SEO – Web Page Optimization on Page
• Keyword phrases in the domain and subdomain
• Keyword phrases inTitleTag - TitleTag ...
SEO – Keyword Phrase Usage
• KeywordUsage: Placing the
keywords/keyword phrases
strategically within certain elements
may ...
SEO – TF-IDF
• TF-IDF = term frequency-inverse
document frequency measures the
importance of a keyword phrase by
comparing...
SEO – Synonyms and Close Variants
• Search engines posses vast
corpuses of synonyms and close
variants for billions of phr...
SEO – Page Segmentation
• Content located in the main body
text likely holds more importance
than text placed in sidebars ...
SEO – Semantic Distance and Term Relationships
• Search engines can determine the
connections between words and
phrases by...
SEO – Co-occurrence and Phrase-Based Indexing
• Using the concept of co-occurrence,
search engines know that certain
phras...
SEO – Entity Salience
• Entity salience goes beyond
traditional keyword techniques, like
TF-IDF, for finding relevant term...
SEO – Elements on your website 1-2
11/28/2015seosemadvice.com 13
1.Title tag – Add high-searchvolume
keywords/keywordphras...
SEO – Elements on your website 2-2
11/28/2015seosemadvice.com 14
1.Internal Linking – Important as it
will connect other p...
SEO – Summary
11/28/2015seosemadvice.com 15
• Use Keywords or Keyword Phrases as anchor tag
and link with <rel nofollow> o...
Thank you!
http://seosemadvice.com/
11/28/2015seosemadvice.com 16
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SEO Content Contributors by Andrea H. Berberich @webpresenceopti

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SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page (SERP) such as Google, Bing/Yahoo, Yandex, Baidu, Naver, and other search engines.
http://seosemadvice.com

Published in: Internet
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SEO Content Contributors by Andrea H. Berberich @webpresenceopti

  1. 1. SEO for Content Contributors ANDREA H. BERBERICH SEO/SEM PROFESSIONAL
  2. 2. Content – Table of Content • SEO –What to remember • Keyword Discovery& Research (off Web PageSEO) • Web PageOptimization on Page • Keyword PhraseUsage • TF-IDF • SynonymsandCloseVariants • Page Segmentation • Semantic Distance andTerm Relationships • Co-occurrenceand Phrase-Based Indexing • Entity Salience • Elements onYour web pages (1-2) • SEO - Summary 11/28/2015seosemadvice.com 2
  3. 3. SEO – What to remember • SEO adheres to Web standards of international organizations such asW3C.org, Schema.org , ISO.org, etc., in the US, 508 Compliance. Keeps us honest. • SEO is the gateway to be crawled and recognized by any search engines worldwide. • Search engines are critical traffic drivers for any domain property. • SEO is an integral part of any online campaigns success. It ensures • Competitiveness • BuildsAwareness • Increases Sales • Forces Companies to MaintainHigh Standards • Promotes Innovation to MeetCustomersDemands  Mobileand Social Media 11/28/2015seosemadvice.com 3 SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page (SERP) such as Google, Bing/Yahoo,Yandex, Baidu, Naver, and other search engines. -source:en.Wikipedia.org Source: searchenginewatch.comc
  4. 4. SEO – Keyword Discovery & Research (off Web Page SEO) • Initiate keyword discovery – • Work with brandingand product marketing to learn aboutthe productor service and possiblekeywordsor keywordphrases • Ask fora contexti.e. messagingof theproduct orservice • Find out who thecompetitorsare • (Ideally) Find out what the socialmentions are: Forums,communities,maybein Twitter • Validate possible keywords or keyword phrases usingGoogle Keyword planner tool (Can only be used with a Google account as you have to log in) • Review global monthly search volume, competition, and review additional suggestionsbyGoogle • Compare high search volume keywords within competitive websites • Wish- list: Run a selected keywords in social media tool to for additionalvalidation and usage volume • Compile the report for easy viewing • Have a final list of keywords and keywords phrases ready to create on page information • Review GoogleTrends analysis for another data point if in doubt 11/28/2015seosemadvice.com 4 Keyword Discovery, Research, and Competitive Analysis are fundamentals when creating any type of content for digital use. General rule is to have two non-branded and one branded keyword phrase per page.
  5. 5. SEO – Web Page Optimization on Page • Keyword phrases in the domain and subdomain • Keyword phrases inTitleTag - TitleTag Starts with Keyword Phrase • Keyword Phrase in meta description • Meta Descriptionforhtml web page • Meta Descriptionforopen graph (Facebook)** • Meta Descriptionfortwitter (Twitter)** • Keyword Phrase Appears in H1 Tag • Keyword Phrases Appear in H2 & H3 Tags • Keyword Phrase frequency in the content • Keywords Phrase prominence • Co-Occurrences – associates terms from backlinks • Latent Semantic Indexing (LSI) Keywords Phrases (content quality) • Content ProvidesValue and Unique Insights • Content Length 400 words and more • Syndicated Content (original content) • Helpful Supplementary Content • Multimedia Assets associated with the Content • References and Sources • Image Optimization • Image file name, ImageAlt Text , Image Title Tag, Optional: ImageDescription& Caption • Dated Content – frequency of updates & magnitude of content updates • Outbound Links & Outbound LinkTheme (nofollow) • # of Internal Links (& AnchorText) pointing to Content (except nav.) • Contextual Links – Embedded Inside a Page’s Content • PositiveText Around Link Sentiment 11/28/2015seosemadvice.com 5 Google’s ranking factors determines whether our website ranks in the SERPs. Following few elements for on-page optimization are proven as positive ranking factors : **Requires Share Button technology on web pages
  6. 6. SEO – Keyword Phrase Usage • KeywordUsage: Placing the keywords/keyword phrases strategically within certain elements may provide clues as to the context of the page. • Additional optimization • Page title • H1 • Secondary H2s, H3s • Meta Description, OpenGraph & Twitter • EmbeddedVideo • Image Meta Data 11/28/2015seosemadvice.com 6 Source: http://moz.com/blog/7-advanced-seo-concepts
  7. 7. SEO – TF-IDF • TF-IDF = term frequency-inverse document frequency measures the importance of a keyword phrase by comparing it to the frequency of the term in a large set of documents. • Many advanced textual analysis techniques use a version ofTF-IDF as a base. 11/28/2015seosemadvice.com 7 Source: http://moz.com/blog/7-advanced-seo-concepts
  8. 8. SEO – Synonyms and Close Variants • Search engines posses vast corpuses of synonyms and close variants for billions of phrases, which allows you to enrich your content with natural text to provide greater meaning. 11/28/2015seosemadvice.com 8 Source: http://moz.com/blog/7-advanced-seo-concepts
  9. 9. SEO – Page Segmentation • Content located in the main body text likely holds more importance than text placed in sidebars or alternative positions. Repeating text placed in boilerplate, locations, or chrome, runs the risk of being discounted even more. 11/28/2015seosemadvice.com 9 Source: http://moz.com/blog/7-advanced-seo-concepts
  10. 10. SEO – Semantic Distance and Term Relationships • Search engines can determine the connections between words and phrases by their relationships within the content. The closer the semantic relationships, the greater the chances the words and phrase are related to each other. 11/28/2015seosemadvice.com 10 Source: http://moz.com/blog/7-advanced-seo-concepts
  11. 11. SEO – Co-occurrence and Phrase-Based Indexing • Using the concept of co-occurrence, search engines know that certain phrases tend to predict other phrases. Presence of these co-occurring phrases can strengthen topic focus. Links from pages with co-occurring phrases can also help. 11/28/2015seosemadvice.com 11 Source: http://moz.com/blog/7-advanced-seo-concepts
  12. 12. SEO – Entity Salience • Entity salience goes beyond traditional keyword techniques, like TF-IDF, for finding relevant terms in a document by leveraging known relationships between entities. An entity is anything in the document that is distinct and well refined. 11/28/2015seosemadvice.com 12 Source: http://moz.com/blog/7-advanced-seo-concepts
  13. 13. SEO – Elements on your website 1-2 11/28/2015seosemadvice.com 13 1.Title tag – Add high-searchvolume keywords/keywordphrases that is relevant to the content 2.H1 – Heading –Add high-searchvolume keywords/keywordphrases that is relevant to the content 3. Should be H2 – Heading (will be updated) H2s also holds valuable keywords that re relevant to the content The significant elements forSEO isTitleTag, H1 – Heading & H2 – Headings. Don’t forget the URL. Keywordsand keyword phrases should be part of the URL string. 1 3 2
  14. 14. SEO – Elements on your website 2-2 11/28/2015seosemadvice.com 14 1.Internal Linking – Important as it will connect other parts of the website and teaches crawlers about your holistic offerings.When linking to 3rd parties ensure to add a <no follow tag. 2.Image Meta Data – Viewable in Source Code 1. Image File name and ending w/ abc.jpeg or abc.jpg or abc.png 2.ImageAltText 3.ImageTitle tag Additional significant elements on the page are linkingwithin the content and proper meta data of our images. 1 2.1 2.2 2.3
  15. 15. SEO – Summary 11/28/2015seosemadvice.com 15 • Use Keywords or Keyword Phrases as anchor tag and link with <rel nofollow> outside the your domain. • Crosslink to other section of the website to build relationships within the domain. • Images • Keywords or Keyword Phrases in the Image title Tag • Keywords or Keyword Phrases in the alt-text • Keywords or Keyword Phrases in the file name • “own” the image with company name in the image file name WhenCreatingAnyContent Keep in Mind toThink Social, Mobile & SEO. • At least two non-branded and one branded keyword or keyword phrase per web page • Keywords or Keyword Phrases in the URL • Keywords or Keyword Phrases inTitleTag • Keywords or Keyword Phrases in H1 or headline • Keywords or Keyword Phrases in Meta Description for html, for Facebook &Twitter • Keywords or Keyword Phrases in H2 or subtitles • Keywords or Keyword Phrases in content each paragraph
  16. 16. Thank you! http://seosemadvice.com/ 11/28/2015seosemadvice.com 16

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