This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
SEO FOR SMB: 6 ways small businesses can compete with the major playersJosh Gellock
Expander Digital's Josh Gellock goes over 6 ways small businesses can compete with big companies in the world of SEO. This talk was delivered at the 2017 Lehigh Valley WordCamp.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
When you deal with SEO for small businesses, it will help you make a strong online presence to target the local audience. Once you optimize your platform with the right strategies, it will automatically help you generate better sales. What are the results of managing local SEO? This means your business will reach the top ranks for people looking for near me services. Professional SEO Services will help you to provide all the relevant information about your business to potential customers. Read More Here: https://www.elsner.com/seo-for-small-business-the-ultimate-strategies-for-better-roi/
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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2. About Eugene The SEO King Macarius
• Former Digital Director of Standard Chartered Bank, Retail
Banking in Singapore.
• Digitalisation efforts of the Catholic Church in Singapore:
infrastructure setup, website & social media presence.
• Prior experiences are Implementation of Customer
Relationship Systems and Shopper Loyalty Programmes as
well as consulting the lawyers on PDPA implementation for
major shopping mall groups in Singapore.
• Avid Digital Marketing Strategist as well as a Certified
Search Engine Optimization (SEO) Principal Consultant &
Coach. - SEO King
• Manages 360 Digital Marketing Campaigns for
corporations and Small Medium Enterprises (SMEs) to
create a Digital Footprint to Attract, Engage and Retain
more customers.
• Mentor for Lithan Academy for the Professional Diploma in
Digital Marketing Implementation.
• Mentor for Republic Polytechnic - Entrepreneurship
Community Mentorship Scheme
3. IMPORTANCE OF BEING
FOUND ON SEARCH
• Increases Visibility
• Enhances User Trust
• Increases Website Traffic
• Higher Website Traffic will lead to
more conversions to sales.
• Improved Customer Experience on
Website.
4. WHAT IS
SEARCHABILITY
Searchability = State of being
searchable
WAYS IN WHICH PEOPLE SEARCH FOR
INFORMATION?
• Youtube Search
• Facebook Search
• Instagram Search
• LinkedIn Search
• Google Search
5. 1. Don’t Know
Your Existence 2. Know -> Remember
3. Like -> Trust
DIFFERENT STAGES
OF SALES
6. 5. Shout - Be Your Brand Advocate
4. Get Sales -> Repeat Sales
DIFFERENT STAGES
OF SALES
7. START VISIBILITY
BRANDING MORE EXPOSURE AUTHORITY
BRAND RECALL
( SERVICE RETENTION )
ADVOCACY SALES
REPEAT SALES
THE CUSTOMER JOURNEY
AND SEARCHABILITY
Don’t
Know
Your
Existence
Starts to
Take
Notice of
You!
Know You!
(Product,
Service)
Starts to
Remember
You!
Like You!
(Product,
Service)
Trust You!
(Product or
Service)
Buy From
You! (Get
Sales)
Buy MORE
From You!
(Get Sales)
Shout or
Promote
for You!
8. MARKET, AUDIENCE
& COMPETITOR
(UNDERSTANDING THE MARKET)
THE SEARCHABILITY BLUEPRINT
MARKET
POSITIONING
ANALYSIS
Define the Market
Zoom to the Sub Niche
Identify the Niche
Audience Personna
Can you map to a real person?
Varied Interest
Gender, Age
Who are the Top 3?
How they compare to me?
Online & Offline
Platforms they are on?
COMPETITOR
ANALYSIS
TARGET
AUDIENCE
ANALYSIS
9. BUSINESS & BRANDING
(MARKET POSITIONING)
TYPE OF
BUSINESS
TO DO
Bubble Tea!
Create your Blue Ocean!
First Mover Advantage Biz
U a Me-too Business?
Effect of the Pandemic
Value Propositions, Channels,
Customer Segments, Customer
Relationships.
Cost Structure & Revenue
Streams
Partners, Activities, Resources
Define a Business Model
Company Branding
As a Key Opinion Leader
As a Market Leader
Personal Branding
BUSINESS
STRUCTURE
ANALYSIS
BRANDING
EXERCISE
THE SEARCHABILITY BLUEPRINT
10. DESIGN, COPY
& KEYWORDS
(USER EXPERIENCE)
EFFECTIVE
USER EXP
DESIGN
The Use Of Colors & Fonts
Load Speed for Website & SSL
Mobile Optimised
Design Consistency
Effective Copywriting
Market, Target Audience &
Competitors
Keep it simple, Do not use
jargons, readable and easy to
understand.
Way audience consume content.
Platform Considerations
Buying Keywords
Property Agent & Financial
Consultants Application
Social, Google, Youtube
Strong Search Intent
EFFECTIVE
KEYWORD
STRATEGY
MAGNETIC
PERSUASION
THE SEARCHABILITY BLUEPRINT
13. WILL SEO BRING LEADS TO MY BUSINESS?
Which Came First the Google or the Yahoo?
• Search Result Relevancy: A query typed in Google provided
more relevancy than did Excite, Yahoo and other search engines.
• Redirected to other website, Yahoo kept to Yahoo platform.
• A focus on User Experience:
Google provided relevant information in relation to their search
queries.
• Indication of Relevancy: Sergei Brin and Larry Page thought links
and clicks as a sort of recommendation, an indication of
relevancy and value. No other search engine was doing this at
that point in time.
14.
15. GOOGLE MADE ALGORITHM UPDATES
Google Panda
• FEB 2011
• On Page filter
to flag poor quality
content
• Mainly to handle
keyword stuffing and
sites with thin content.
• Outcome is to ensure
relevant results return
that have quality
content on sites.
Google Penguin
• APR 2012
• Off page penalty
to
flag sites with
spammy
links.
Google Pigeon
• JULY 2014
• Local search
update.
• Prominence of
local listings
based on
proximity & local
reference.
Google
Hummingbird
• SEPT 2013
• Conversational
Search.
• Understand user
search intentions
better.
• Understand
whole sentences
vs just individual
words.
Google RankBrain
• OCT 2015
• To better handle
never seen before
search queries.
• New Company or
New Property
Launch.
• Machine Learning
(AI) to better
understand user
search intent and
also sentiments.
16. What is an
Example of a
Searchable
Business?
A Live DEMO of How a Searchable Business
Appears in Google
17. Key Factors of SEO
& Google Core
Concepts
Module 4: What is SEO?
18. SEO that focuses on a specific area, rather than a national focus or at the
state, province or county level. It’s all about increasing your online
presence in your community and promoting your products or services to
local customers. Usually dependent on Google My Business, Company
Name, Address and Phone (NAP) to be listed in several directories
together with website.
Often, how well you rank on Google depends on your Google My Business
profile. This is where you include your address, business hours,
description, reviews and photos. The search engine results pages will look
at proximity, relevance, and prominence based on the user’s search query,
and select your business if you meet various requirements.
5. Local SEO
Video SEO usually refers to the complete process of the
optimization of videos on Youtube as well as the
optimisation of Youtube Channel attributes.
7. Video SEO (Youtube SEO)
Technical SEO refers to the actions performed to help search engines crawl
your website.
• A faster website speed is always better. Be sure to make your template
simple, limit redirects, and optimize your visuals.
• Mobile friendliness: Check your site on a mobile device to ensure that
it’s easy to navigate for any visitors coming via mobile.
• Site structure: Use the HTTPS hypertext, a user-friendly and consistent
URL structure, and consistent internal links.
1. Technical SEO
On-page SEO, also referred to as on-site SEO, is the process of
optimizing the content on your website. This includes your
keywords, headers, meta titles, meta descriptions, images, and
more.
Content SEO is all about the quality of the content and how
to make it better. Keywords, synonyms, contextual relevance.
3. On-Page SEO & 4. Content SEO
DIFFERENT TYPES OF SEO MARKETING
Everything that does not happen on your website. Most
off-page SEO work is focused on link building. If you’re
unaware, link building is the practice of getting other
reputable websites to link back to your site. For example,
press releases to reputable news sites.
2. Off-Page SEO
There are 2 aspects of Image Optimisation and they
are image optimisation for website and for Google
Photos. Website: Load speed, alt tags, image name;
Gphotos: Image name, description, album name.
6. Image SEO
8. eCommerce SEO: Navigation, Product names, Images,
Categories, Articles to be optimised.
20. RECAP Here are instant tips that can enable you to improve SEO for
Your Business and get targeted leads.
• Hosting in same Country that your
main business area is from
(Loading Speed & Location).
• Keyword in Domain Name.
• Buy an SSL secured domain for
your site.
Domain & Hosting
• List your business in Google My Business. So
that this maps your business mentioned in
your website to a location.
• List in General Directories & Trade Specific
Directories using the same format for Business
Name, Address and Phone (NAP).
Local SEO (Location Optimisation)
• Beautiful Images ( too little text | too
large file size)
• Pay attention to Mobile Optimisation of
your website (Responsive Design).
• Take note of Website Load Speed. (big
images, un-necessary scripts and too
many plugins)
Website Optimisation
• Are you leaving money on the table by
not being in Youtube? Youtube is the 2nd
Largest Search Engine after Google.com
• Have a presence in Youtube and optimise
it for search.
Video Optimisation (Youtube Optimisation)
• Always write with readers in mind and then the
search engines.
• Ensure that you write in Topical Relevance and
Contextual Relevance.
• Optimise the image file names with keywords.
Content Optimisation
• Study where your competitors have their
presence in!
• Have a presence in Social Media.
• Have branded images in Google Photos.
Social Media, Images & Go-Live Technology
IMMEDIATE TIPS ON IMPROVING SEO FOR YOUR BUSINESS
24. 2 Days SEO Certification
Course
• SkillsFuture Credit Eligible Course
• ITOL UK Certified, Exclusive for Asia
Date: 29 & 30 Nov (Mon & Tues)
Time: 8.30am to 5.30pm
Via: Zoom with Hands-on
https://SkillsFutureSEO.com
+65 96688875
25.
26.
27.
28.
29.
30.
31.
32. 2 Days SEO Certification
Course
• SkillsFuture Credit Eligible Course
• ITOL UK Certified, Exclusive for Asia
Date: 29 & 30 Nov (Mon & Tues)
Time: 8.30am to 5.30pm
Via: Zoom with Hands-on
https://SkillsFutureSEO.com
+65 96688875