The Three Pillars of Powerful Content Marketing - Jeff Bullas, Jeffbullas.com
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As entrepreneurs and creators it has never been easier to start a business, create your art and share it with the world. In this presentation we will look at the 5 pillar Freedom Code framework that you will need to learn to start, grow and flourish as a business, entrepreneur or creator. The rules have changed and the freedom to take control of your destiny has never been greater. We will also look at the stories of people and companies that have changed their lives and made their impact on the world.
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The Three Pillars of Powerful Content Marketing - Jeff Bullas, Jeffbullas.com
- 1. KEYNOTE SYDNEY, AUSTRALIA ~ MARCH 22 - 23, 2022 DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia Jeff Bullas FOUNDER JEFFBULLAS.COM The Three Pillars of Powerful Content Marketing
- 10. The challenges in a digital world
- 11. So many media channels and networks
- 18. The opportunities in a digital world
- 31. Top tips for Top tips for traffic
- 32. The platform and app traffic landscape
- 33. Optimizing for Search Engines
- 34. FlipBoard
- 35. Experiment with Emerging Social Networks TikTok (Founded in 2017) • First non-Facebook app to reach 3 billion downloads • Over 1 billion monthly users • It is also a business marketing tool • “Corporate TikTok” and “Marketing TikTok” have almost 600 million combined views
- 40. Controversial
- 49. REI – Case Study (Outdoor Lifestyle Retailer) What we can learn from REI • Go niche • Re-purpose content – One big piece of pillar content can become 4 e-books, 10 user manuals, 15 blog articles, 20 product pages and 30 social media posts • Educate, Inform and Inspire first, then sell
- 50. “The Jeff Bullas Show” Podcast - Case Study Why Produce a Podcast? • Create Credibility and Trust • One recording can be repurposed into multiple content and media • Creates Relationships and is a powerful business networking tool
- 53. Short stories with pain points on LinkedIn
- 54. Long form pillar content
- 55. Short Social Media Videos The contenders? Snapchat (2011), TikTok (2017), Instagram Reels (2020), and YouTube Shorts (2021) • Test by Creatopy comparing using the same 15 second video on TikTok Ads vs Instagram Reels Ads with a $1,000 Ad spend
- 58. My Inspiration for Selling with Content David Meerman-Scott’s Book • Written in 2007 • From Outbound to Inbound • Now called “Content Marketing”
- 59. A Chicago Moment
- 62. Hubspot: Case Study • Started in 2007 • Customer Centric blog that didn’t talk about features • Today they generate 75,000 leads a month from their content
- 63. SideHustleStrategies.co: Case Study in Progress • Subscription model • Minimal Viable Product (MVP) • Perform low cost testing: Tested customer point phrases on FB for clicks • Testing cold traffic and warm traffic • Urgency and scarcity are used in the “Call to Action”
- 64. Quick tips for conversion
- 65. Websites that Convert “Design is a funny word. Some people think design means how it ‘looks’… but of course if you dig deeper, it’s really how it works.” Steve Jobs
- 66. Facebook Messenger and Chat-bots
- 67. Facebook Messenger and Chatbots