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H E L L O !
How to promote your own application
by promoting ... of your competitors.
The study of highervisability.com
The study of semrush.com
Google
Diversity
The study of rankranger.com
1. Sponsored results on the top of
searching results
2. Feature Snippet (”Position 0") with
practical advice enumerated
3....
• 1. Red is used to indicate the
intention to learn.
• 2. Blue is used to indicate the
intention to buy.
User Intent:
„buy...
The study of ahrefs.com
The study of semrush.com
The study of semrush.com
The study of semrush.com
The study of semrush.com
The study of semrush.com
The study of semrush.com
The study of semrush.com
When the keyword "software" is
used, there is a tendency for
articles with tips to be placed
higher on the results list.
U...
„Best free time
tracking software”
„best to do apps with
calendar”
• Show and justify your
competitive advantage
• Encourage prospective
users to test your
application
„hubstaff
alternatives”
„hubstaff timecamp”
• Present your application
and compare it with its
competition – describe
the differences;
• When writing about the
compet...
Signups after implementation of this strategy
Thanks !
Paweł Kijko
CEO at Heraldbee
Chief Acquisition Officer at TimeCamp
How to promote your own application by promoting ... of your competitors
How to promote your own application by promoting ... of your competitors
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How to promote your own application by promoting ... of your competitors

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A solo session led by Pawel Kijko

Published in: Business
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How to promote your own application by promoting ... of your competitors

  1. 1. H E L L O ! How to promote your own application by promoting ... of your competitors.
  2. 2. The study of highervisability.com
  3. 3. The study of semrush.com
  4. 4. Google Diversity
  5. 5. The study of rankranger.com
  6. 6. 1. Sponsored results on the top of searching results 2. Feature Snippet (”Position 0") with practical advice enumerated 3. Alternative enquiries User Intent: „buy car insurance”
  7. 7. • 1. Red is used to indicate the intention to learn. • 2. Blue is used to indicate the intention to buy. User Intent: „buy car insurance”
  8. 8. The study of ahrefs.com
  9. 9. The study of semrush.com
  10. 10. The study of semrush.com
  11. 11. The study of semrush.com
  12. 12. The study of semrush.com
  13. 13. The study of semrush.com
  14. 14. The study of semrush.com
  15. 15. The study of semrush.com
  16. 16. When the keyword "software" is used, there is a tendency for articles with tips to be placed higher on the results list. User Intent: „buy accounting software”
  17. 17. „Best free time tracking software”
  18. 18. „best to do apps with calendar”
  19. 19. • Show and justify your competitive advantage • Encourage prospective users to test your application
  20. 20. „hubstaff alternatives”
  21. 21. „hubstaff timecamp”
  22. 22. • Present your application and compare it with its competition – describe the differences; • When writing about the competition of your app, add links to Landing Pages, which compare it with them; • Place a screen and an instructional video for your application; • Place the CTA; • Mark the links to the competition as "nofollow."
  23. 23. Signups after implementation of this strategy
  24. 24. Thanks ! Paweł Kijko CEO at Heraldbee Chief Acquisition Officer at TimeCamp

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