This document summarizes a seminar about using online content to drive sales. The seminar discusses strategies for content creation, Google's importance, content marketing, content trends, and examples. It focuses on creating relevant content for target audiences across blogs, social media and websites in order to attract the right visitors who can become leads and support business goals like sales. Emerging content trends discussed include the growth of mobile use and social media in China.
This was a seminar held in during one or our Skapa & Friends meetings at our office. It was about content marketing and specifically on how to use content to attract relevant visitors and drive sales. What to consider when doing content strategies, Google's importance, how to maximize visibility when publishing.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
This was a seminar held in during one or our Skapa & Friends meetings at our office. It was about content marketing and specifically on how to use content to attract relevant visitors and drive sales. What to consider when doing content strategies, Google's importance, how to maximize visibility when publishing.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Changing technology has changed the way consumers interact with brands. Consumers have more power than ever. As marketers, we have to become technologists, and understand how to research and analyze the data, strategize, and show real results tied back to business goals.
This presentation illustrates the role technology plays in the consumer purchase process, and how marketers can integrate it into the strategy.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp...SocialHRCamp
It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.
"Marketing Growth Stack" presentation by Alex Rascanu at the Marketers Unbound meetup in Toronto on April 16, 2015. More about Alex: http://www.alexrascanu.com
Learn how Direct Response marketers are adapting their strategy as their audience moves to Mobile and, in turn, are growing revenue and beating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response technique in the Mobile world.
This presentation was developed by Ted McNulty, Senior Director of Performance Sales at Millennial Media, and was given at NEDMA's 2014 DM Innovations Symposium.
2016 Trends: Plan your 2016 Marketing RoadmapStarmark
With the end of 2015 quickly approaching, most of us have begun to think about our marketing roadmaps for the upcoming year while others may already be executing them. But have we considered all of the big ideas and upcoming trends to put us on the road to success?
Join us for our 2016 marketing roadmap webinar as we explore new opportunities that will refine marketing strategies and develop execution plans to help you succeed in the year ahead!
Our team of experts plan to share the following insights:
* Leveraging the potential of Facebook beacons
* Empowering customers with coupon apps
* Exploring virtual-reality advertising
* Developing longer-format content and richer video
* Deciphering the impact of Apple TV
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
Real Estate digital marketing using Facebook, video, live video, and virtual reality. This is our presentation for the C21 Conference! www.experiencevirtually.com
Digital Summit 2013: Using Social Media to Drive ActionR2integrated
How do you measure your social media campaigns to determine whether or not they are providing value? Do you evaluate what messages and images are generating action and response?
Skapa chamber of_commerce_2014-03-14_002Erik Ekholm
This was a presentation I held for a group of executives at West Sweden Chamber of Commerce. A couple of slides are in Swedish, but most of it is in English. The presentation has a focus on online content driving sales (content marketing). I also touch on the trend of the increasing number of visitors that are using smartphones and tablets when surfing the web. I also emphasize the need of a clear strategy, to achieve the desired results.
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Changing technology has changed the way consumers interact with brands. Consumers have more power than ever. As marketers, we have to become technologists, and understand how to research and analyze the data, strategize, and show real results tied back to business goals.
This presentation illustrates the role technology plays in the consumer purchase process, and how marketers can integrate it into the strategy.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp...SocialHRCamp
It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.
"Marketing Growth Stack" presentation by Alex Rascanu at the Marketers Unbound meetup in Toronto on April 16, 2015. More about Alex: http://www.alexrascanu.com
Learn how Direct Response marketers are adapting their strategy as their audience moves to Mobile and, in turn, are growing revenue and beating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response technique in the Mobile world.
This presentation was developed by Ted McNulty, Senior Director of Performance Sales at Millennial Media, and was given at NEDMA's 2014 DM Innovations Symposium.
2016 Trends: Plan your 2016 Marketing RoadmapStarmark
With the end of 2015 quickly approaching, most of us have begun to think about our marketing roadmaps for the upcoming year while others may already be executing them. But have we considered all of the big ideas and upcoming trends to put us on the road to success?
Join us for our 2016 marketing roadmap webinar as we explore new opportunities that will refine marketing strategies and develop execution plans to help you succeed in the year ahead!
Our team of experts plan to share the following insights:
* Leveraging the potential of Facebook beacons
* Empowering customers with coupon apps
* Exploring virtual-reality advertising
* Developing longer-format content and richer video
* Deciphering the impact of Apple TV
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
Real Estate digital marketing using Facebook, video, live video, and virtual reality. This is our presentation for the C21 Conference! www.experiencevirtually.com
Digital Summit 2013: Using Social Media to Drive ActionR2integrated
How do you measure your social media campaigns to determine whether or not they are providing value? Do you evaluate what messages and images are generating action and response?
Skapa chamber of_commerce_2014-03-14_002Erik Ekholm
This was a presentation I held for a group of executives at West Sweden Chamber of Commerce. A couple of slides are in Swedish, but most of it is in English. The presentation has a focus on online content driving sales (content marketing). I also touch on the trend of the increasing number of visitors that are using smartphones and tablets when surfing the web. I also emphasize the need of a clear strategy, to achieve the desired results.
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Skapa - West Sweden Chamber of Commerce Aug 31, 2018Erik Ekholm
This is a presentation I held for a group of executives in a Go Global group at the West Sweden Chamber of Commerce focusing on online marketing for international operations.
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Skapa presentation West Sweden Chamber of Commerce 2018-11-27Erik Ekholm
Digital Marketing and Sales in B2B and industrial applications. Presentation held at meeting with CEOs at West Sweden Chamber of Commerce on Nov 27, 2018.
Skapa at West Sweden Chamber of Commerce, Sep 24, 2018Erik Ekholm
This is a presentation I held for a group of CEOs at the West Sweden Chamber of Commerce. We discussed digital marketing and sales offering my views and experiences from content marketing, social media, advertising, etc.
Skapa: International Online Marketing for West Sweden Chamber of Commerce, Ma...Erik Ekholm
This is a presentation about international online marketing I held for a group of CEOs, marketing and sales managers at the West Sweden Chamber of Commerce
Carthage College Content Marketing at Skapa Jan 2018Erik Ekholm
We welcomed 19 students and three from the faculty of Carthage College in USA. This is the presentation I gave to the interested and inquisitive students.
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Reach your customers with blogs and social media - NSHKErik Ekholm
This is a short presentation I held at the "Norwegian Day" at the Norwegian-Swedish Chamber of Commerce on May 5, 2015. Sorry, but it's only in Swedish. The title is "Reach your customers with blogs and social media".
Skapa för Företagarna Stenungsund & Tjörn 2013-11-29Erik Ekholm
Jag var inbjuden till Stenungsbaden för att träffa medlemmarna i Företagarna Stenungsund & Tjörn och dela med mig av mina kunskaper och erfarenheter under rubriken "Nyttan med sociala medier".
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Innehåll som driver försäljning
Seminarium om innehåll i bloggar och sociala medier
som lockar rätt besökare:
• Strategier för innehåll
• Googles betydelse
• Innehållsmarknadsföring
• Några exempel
• Rätt besökare blir leads
• Några trender
• Diskussion
3. Skapa – smart online communication
Communication and marketing:
Online marketing is about understanding the
needs of your target groups and giving them
relevant content – regardless if it’s published
on blogs, social media or websites.
We‘re happy to do it for you!
Web, technology and development:
Irrespective if you use a smartphone, a tablet
or a computer, it’s the access to the right data
that determines your success. We build
advanced and easy-to-use apps, extranets and
websites that supply the data at the right
moment!
11. What's the ultimate goal of using online marketing to achieve
business results? Is it to:
• Increase brand awareness?
• Improve client engagement/relations?
• Support sales with valuable leads?
• Attract and retain key staff members?
• Decrease customer support inquiries?
Anything that does not support your goal/goals, has no place in
your strategy!
Strategy – define your goals
21. Content with best ROI
Content with best ROI according to marketing professionals worldwide, Jan 2013. Source: www.emarketer.com. CopyPress, “2013 State of
Content Marketing Study”, Feb 12, 2013.
22. ABB: zone data robots
http://www.abb.com/cawp/gad00540/592a8dba95ea8b0ac12579dc006fec12.aspx?single=1
30. • 57% of Europe’s mobile phones are smartphones
• 75% of mobile phones sold in Europe are smart phones
• 45% of Groupon transactions on mobile in North America
• 1.5 billion smart phones vs 5 billion mobile phones worldwide
– large potential for growth
• Mobile users reach to phone 150 times per day
• Mobile video shows tremendous growth of 162% (Dec-11 to
Dec-12) in Europe
Mobile
33. Chinese ahead in many fields
• China – iOS + Android Users Surpassed USA, Q1:13
• Mobile Internet access surpassed PC in Q2, 2012
• 55% of total media consumption time on mobile and Internet vs 38% in USA
• Alibaba – Gross Merchandise Volume Surpassed Amazon.com + eBay, Q4:12
• Sina Weibo 新浪微博 (like Twitter+Facebook) has 530 million users and 600
million USD in revenue
• Tencent WeChat mobile has 400 million users. Communication via QR-codes and
local commerce.
• 9 million QR-codes scanned every month in China
• Chinese mobile and social media services advancing fast and will soon be
successful also in the western world
35. Connected and wearable devices
• Health, medical: Track movements,
exercise and alimentation
• Voice or gesture controlled devices
• Always on
• GPS, accelerometer, compass,
camera, microphone, inclination,
(temperature, pressure), etc.
• Connected via WiFi, 3G/4G,
Bluethooth, NFC to Internet and
other devices
• API, Apps, third party access
• Feeding social media!
36. Crowdsourcing and user generated content
Waze
(acq. by Google
USD 1 billion,
Jun11)
Netflix AirBnB
37. Vad kan Skapa göra för er?
• Strategisk rådgivning för smart online-
kommunikation
• Webbplatser och bloggar i ett ekosystem av
sociala medier
• Innehåll som skapar framgång
• Systemutveckling av webbaserade lösningar
för effektivare verksamhet
38. Kontakta mig gärna för ett möte:
Erik Ekholm,
Skapa.se
Tel 031 3011151
erik.ekholm@skapa.se
twitter.com/erikekholm
facebook.com/erikekholm
se.linkedin.com/in/erikekholm
youtube.com/erikekholm
pinterest.com/erikekholm
flickr.com/photos/erikekholm