7. What is SEO?
Search Engine optimization (SEO) is a mix of art and science to
make a website to work better with search engines like Google,
Bing & Yahoo.
10. STAT.
• 158 billion searches performed
worldwide each month
• approximately 5.2 billion web searches are
performed every day
• approximately 61,000 searches are
performed every single second.
Source: comScore, August 2011, HubSpot
12. SEO vs PPC (1/2)
75%+ of all clicks
go to organic
results (SEO)!
Source: SeoMoz
13. SEO vs PPC (2/2)
75%+ of all clicks
go to organic
results (SEO)!
14. Stat
75%+ of all clicks
go to organic
results (SEO)!
15. CTR – Click Through Rates
April 2011
Source: searchenginewatch.com
16. % of internet users who do each activity - US
May 2011
Search Dominates
Source: pewinternet.org
17. Benefits of SEO
Low Cost & High Value
SEO is low cost compared to other forms of marketing and is arguably one of the
most effective with a high ROI.
Quality not Quantity
SEO is not just about web ‘traffic’. It’s about making sure that the people who are
searching for your products find you.
Improve brand credibility
Consumers expect big brand businesses to be prominently placed in Google.
18. Why SEO?
SEO is not about buying users attention by
interrupting them,
SEO is about being there when somebody needs
your products or services.
