Watch the workshops and lectures from TPAS2020: https://tp.click/1sF Alexa Williams Meisler (52 Perfect Days) explains how to spend $1 a day on Facebook ads to increase affiliate revenue. Watch the presentation to learn all about choosing the right content to promote, as well as creating and targeting your ads. SOCIAL / LINKS ➡ Facebook: https://www.facebook.com/travelpayouts.official ➡ LinkedIn: https://www.linkedin.com/company/travelpayouts ➡ Twitter: https://twitter.com/travelpayouts ➡ Support: support@travelpayouts.com

1. Using Facebook ads to drive traffic
to optimized articles

2. Rules of the sessionRules of the sessionRules of the session
Using Facebook ads to drive traffic to optimized articles
This session is being
recorded
If you have any
questions, ask them
in the chat
We’ll send you the
recording and the slides
shortly after the webinar

3. SpeakerSpeakerSpeaker
Alexa
Meisler
Travel Blogger & Founder
of 52PerfectDays.com
Using Facebook ads to drive traffic to optimized articles

4. Using Facebook ads to drive traffic to optimized articles
How to increase affiliate
revenue with only $1 a day

5. Session scoop
Using Facebook ads to drive traffic to optimized articles
Part 1
- Creating content worth promoting
- The power and benefits of Facebook ads
- How to compete with the big bloggers
- Choosing the right articles to promote with
Facebook ads
- Articles not worth promoting
How to make your blog more profitable with Facebook ads

6. Session scoop
Using Facebook ads to drive traffic to optimized articles
Part 2
- Facebook ads that convert
- Creating Facebook ads that perform
- How to use precise ad targeting
- When to turn up the dial
- Conversion: Remember your goal!
How to make your blog more profitable with Facebook ads

7. Who am I?
Using Facebook ads to drive traffic to optimized articles
- Travel blogger and founder
of 52PerfectDays.com
- Podcaster at BreakIntoTravelWriting.com
- Freelance writer
- Brand ambassador

9. Travel writer's
academy
Using Facebook ads to drive traffic to optimized articles

10. Using Facebook ads to drive traffic to optimized articles

11. Mom to this guy! Wife to this guy
Traveler Lover of red wine and a gluten-free foodie

12. Part 1 Content worth promoting
Using Facebook ads to drive traffic to optimized articles
- The power and benefits of Facebook ads
- Dollars and cents
- The big 3
- How to compete with the big bloggers
- Choosing the right articles to promote with Facebook ads
- Articles not worth promoting

13. The power and benefits of Facebook ads
Using Facebook ads to drive traffic to optimized articles
- Increased affiliate income
- Increased ad network income
- Increased website page views
- Building a bigger audience
- Brand awareness
- Visibility
- Building an email list

14. I have
a question
for you
Using Facebook ads to drive traffic to optimized articles

15. Dollars and cents
Using Facebook ads to drive traffic to optimized articles
Would you spend $1
a day to make $5 a day?
$1

16. Dollars & Cents = Dollars & Sense
Using Facebook ads to drive traffic to optimized articles
Would you spend $1
a day to make $5 a day?
$1
Or $5 a day to
make $50 a day?
$5
Or $10 a day to
make $100?
$10
Or $100 a day to
make a $1,000?
$100

17. It's simple math
Using Facebook ads to drive traffic to optimized articles
By investing $1 per day on Facebook ads for 365
days a year, you could earn at a $5 per day for a
total of $1,825.
Minus the $1 per day investment would leave you
with $1,460 in profits.

18. Using Facebook ads to drive traffic to optimized articles
Investing $1 per day on Facebook Ads for 365 days a year with $5 daily earnings:
$1,825  investment = $1,460 in profit
$5 investment x 365 $25 earnings = $9,125
Minus investment = $7,300 profits
$10 investment x 365 $100 earnings = $36,500
Minus investment = $32,850.

19. Using Facebook ads to drive traffic to optimized articles
This is scalable!

20. What
comes
first?
Using Facebook ads to drive traffic to optimized articles

21. Using Facebook ads to drive traffic to optimized articles
1. Understand which articles to promote
2. Learn how to optimize articles for income
3. Create fun and engaging Facebook ads

22. The goal is
to get more
people to
click!
Using Facebook ads to drive traffic to optimized articles

23. Using Facebook ads to drive traffic to optimized articles
So, you see
more of THIS

24. Choosing the
right content
to create and
promote
Using Facebook ads to drive traffic to optimized articles
Cash cows, big bloggers and doubt

25. Using Facebook ads to drive traffic to optimized articles
If you can find cash
cows on your
website or create
one, you can earn
regular income from
your website!

26. I don't have
a lot of traffic.
I'm a new
blogger.
I don't ............
Using Facebook ads to drive traffic to optimized articles

27. How to
compete
with the big
bloggers
Using Facebook ads to drive traffic to optimized articles

32. AD THRIVE
Ad Network)
all 3 go to
Booking.com
Booking.com

34. All 3 go to
Booking.com
Booking.com
Airbnb

35. All 3 go to
Booking.com
Booking.com
Airbnb
Mediavine
(ad network)

37. Choosing the right content to create
and promote (finding your cash cow)
Using Facebook ads to drive traffic to optimized articles
- Use Google Analytics
- Use Pinterest
- Use your brain
- Check affiliate analytics for spikes
- Check Google Trends
- Check in with the affiliate programs

38. Finding your cash cow / Creating
great content
Using Facebook ads to drive traffic to optimized articles
Use Google Analytics
- Check the last 30 days
- Check the last 3 months
- Check the same month last year

39. Creating great content
Using Facebook ads to drive traffic to optimized articles
- Use Google Analytics
- Use Pinterest Analytics

40. Creating great content
Using Facebook ads to drive traffic to optimized articles
- Use Google Analytics
- Use Pinterest Analytics
- Use your brain

41. Creating great content
Using Facebook ads to drive traffic to optimized articles
- Use Google Analytics
- Use Pinterest Analytics
- Use your brain
- Check affiliate analytics for spikes
Check Amazon, Travelpayouts, ad networks
and Google Analytics

42. A story about traffic spikes
Using Facebook ads to drive traffic to optimized articles
- We all want it to happen
- It's hard to predict
- You need to be ready to act fast

43. Spike
Regular Traffic

44. Spike
Regular
Traffic
Mediavine Google Analytics
Some Spike

47. Spike
Regular
traffic
Mediavine Google Analytics
Some spike
Amazon Affiliate Program
Some spike

48. Results of the spike in Amazon Affiliates

49. Using Facebook ads to drive traffic to optimized articles
What was the article?

53. Using Facebook ads to drive traffic to optimized articles
1. Understand which articles to promote
2. Learn how to optimize articles for income
3. Create a proper Facebook ad

54. Creating great content
Using Facebook ads to drive traffic to optimized articles
- Use Google Analytics
- Use Pinterest Analytics
- Use your brain
- Check affiliate analytics for spikes
- Check Google Trends
trends.google.com/trends

57. Creating great content
Using Facebook ads to drive traffic to optimized articles
- Use Google Analytics
- Use Pinterest Analytics
- Use your brain
- Check affiliate analytics for spikes
- Check Google Trends
- Check in with affiliate program contact

58. More article ideas
Using Facebook ads to drive traffic to optimized articles
Articles that make money
- Travel gift guides for:
- Mother’s Day
- Father’s Day
- Christmas
- And more
- Black Friday travel sales
- Packing lists

59. Articles not worth promoting
Using Facebook ads to drive traffic to optimized articles
(don't spend your money!
- Articles that have not been optimized
- Articles that have not been monetized
- Storytelling pieces
- Personal POV pieces

60. Optimization tips
Using Facebook ads to drive traffic to optimized articles
(monetize right!
- More isn't better
- Know the goal of each article

62. These go to Viator or Get
Your Guide Tours

63. Optimization tips
Using Facebook ads to drive traffic to optimized articles
(monetize right!
- More isn't better
- Know the goal of each article
- Check with the experts
- Highlight, underline, and color
- Test
- Market

64. We've determined
what to write and
promote
Using Facebook ads to drive traffic to optimized articles
Now let's amplify that content!

65. Part 2 Facebook ads
Using Facebook ads to drive traffic to optimized articles
- The power and benefits of Facebook ads
- 4 ways to monetize with Facebook ads
- Creating Facebook ads
- How to use precise ad targeting
- When to turn up the dial
- Conversion: Remember your goal!

66. The power and benefits of Facebook ads
Using Facebook ads to drive traffic to optimized articles
It's worth repeating!
- Increased affiliate income
- Increased ad network income
- Increased website page views
- Building a bigger audience
- Brand awareness
- Visibility
- Building an email list

67. 4 ways to monetize with Facebook ads
Using Facebook ads to drive traffic to optimized articles
(earning the big bucks)
- Affiliate networks such as Travelpayouts
- Direct affiliate programs
- Ad networks
- Amazon’s affiliate network

68. Creating ads
Using Facebook ads to drive traffic to optimized articles
Trust me, it's fun!
- Creating Facebook ads that perform
- How to use precise ad targeting
- Slideshows and videos
- Demographics
- Lookalike audiences
- Test, test, test

69. Using Facebook ads to drive traffic to optimized articles
The goal:
Ads that perform

85. Creating the ads

89. Using Facebook ads to drive traffic to optimized articles
When to turn up the dial

90. Using Facebook ads to drive traffic to optimized articles
Only send paid
traffic to articles
that make money

93. Using Facebook ads to drive traffic to optimized articles
Travelpayouts analytics graphic goes here
2500 $

94. Affiliate networks
 Ad network
 Amazon
 A website that makes $$$
Using Facebook ads to drive traffic to optimized articles

95. Using Facebook ads to drive traffic to optimized articles
Here's what we covered
1. Understand which articles to promote
2. Learn how to optimize articles for income
3. Create a proper Facebook ad

96. Watch this workshop on YouTube at:
youtube.com/travelpayoutsglobalThank you!
alexa@52perfectdays.com
52perfectdays.com
Breakintotravelwriting.com
breakintotravelwriting.com/TravelPayouts

97. ContactsContactsContacts
support@travelpayouts.com