6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Are you keen to get started with Facebook Ads but just don't know where to begin with all the different choices? Do you want to know how Facebook Ads can benefit your biz and whether they're really worth it?
Do you want to eliminate the guesswork and understand how Facebook Ads work and what you need to do to make them work for YOU?
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
What is the different between Facebook ads and boosted post? Many people still get confuse between this two. This presentation will guide you through the foundation.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
Are you keen to get started with Facebook Ads but just don't know where to begin with all the different choices? Do you want to know how Facebook Ads can benefit your biz and whether they're really worth it?
Do you want to eliminate the guesswork and understand how Facebook Ads work and what you need to do to make them work for YOU?
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
What is the different between Facebook ads and boosted post? Many people still get confuse between this two. This presentation will guide you through the foundation.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
Facebook Advertising: The Complete Guide (Sample)Dan Neale
Find out more on our training website here: http://alfrd.co/1KG8jtQ
A practical training guide showing you how to get setup with Facebook advertising, target your potential customers, make the most of your budget and ultimately get more business. This is a 26 page sample of what will be offered through our online course delivered via webinar.
Facebook marketing training I bring a valuable content that will help you make money online and setup multiple streams of income online and make you financially independent in no time
https://6b3dahfbl55h9lef9cb-bk2kdu.hop.clickbank.net/
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
Facebook Advertising: The Complete Guide (Sample)Dan Neale
Find out more on our training website here: http://alfrd.co/1KG8jtQ
A practical training guide showing you how to get setup with Facebook advertising, target your potential customers, make the most of your budget and ultimately get more business. This is a 26 page sample of what will be offered through our online course delivered via webinar.
Facebook marketing training I bring a valuable content that will help you make money online and setup multiple streams of income online and make you financially independent in no time
https://6b3dahfbl55h9lef9cb-bk2kdu.hop.clickbank.net/
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
Webinar Slides: How Mobile is Reshaping Financial Advice Xignite
The surging popularity of mobile applications on smartphones and tablets is transforming how investors consume financial information. This technological transformation is already impacting traditional client/advisor communications, but debate rages—just like it did in the late 90’s with the advent of the web--about how significant the impact will be and where the transformation will lead us.
Prime Financial Group has a comprehensive investment process. How we evaluate and choose where investments are made is an extensive, collective process. It incorporates a structured in depth research and analysis process.
www.primefinancial.com.au
Driving Better Portfolio Transparency, by Michael Heine, Managing Director, netwealth Investments Ltd
* Running a sustainable business model after a Perfect Storm (GFC, FOFA, disruptive technologies)
* Reworking advice business models to pre-empt prescriptive regulatory reforms, including FOFA
* How the Global Financial Crisis fast-tracked investor need for better transparency and lower fees
* How The Rise of the Self-Directed Investing Market, including SMSFs, will drive better managed accounts products and services
Future of Financial Advice: are your "arrangements" in order?Rockwell Olivier
A number of payments and receipts from financial services licensees and their representatives have been banned from 1 July 2013 under FOFA, because they represent either “conflicted remuneration” or “volume-based shelf-space fees”.
In this presentation Cristean Yazbeck, Head of Financial Services at Rockwell Olivier, discusses some of the commercial issues licensees and their representatives need to address with their existing contractual arrangements and grandfathering of payments.
This webinar address the following questions and topics:
• Getting a rebate from the ATO of all superannuation tax paid (anti-detriment rebate)
• What is an anti-detriment rebate? When is it paid and how is the refund calculated?
• How capable is a SMSF structure in paying the rebate? Are there any alternatives?
• Do SMSFs have a use by date?
A webinar presented by Santi Burridge, Managing Director of Implemented Portfolios.
Santi covers the following during his presentation:
• What can Australian advisers learn from global trends in financial advice?
• How technology and robo-advice is changing the US market
• Understanding the growth in ETFs and Managed Accounts
• What successful advisers focus on
• What do clients really value?
To maintain relevance in the digital age, Accounting Firms must undergo a digital transformation – an evolution the firm must go through to add digital dimensions to not only client experiences but for the firm itself.
Promoting Financial Wellness and Disciplined Spending Among EmployeesPurchasing Power
If you missed last month’s WorldatWork Total Rewards 2010 Annual Conference and Exhibition, here’s a quick recap of the presentation made by Elizabeth Halkos, Purchasing Power’s vice president of sales and marketing.
In her presentation, Halkos commented that with the current unstable economic climate, we are witnessing increased unemployment rates, rising debt, record-high foreclosures, and staggering credit card charge-offs. For employers, there is increased concern over rising healthcare costs. Many companies find themselves under stress and in trouble, looking for ways to cut costs while making every effort to boost morale and individual performance levels of employees.
For many employees, the issue is the same; they find themselves financially stressed. This stress often mitigates the effectiveness of employee benefit programs. Financial stress leads to less satisfaction with pay, wasted time at work, more absenteeism, and even health issues.
Halkos pointed out that often employees turn to their employers for assistance and protection. This presents an opportunity for employers to find new ways to ease stress and improve the quality of life for their employees. One way to do this is to engage employees in programs that promote a better financial future including financial literacy programs where employees are taught how to manage their finances, make sound decisions, understand debt literacy and utilize employer-sponsored discount and purchase programs like Purchasing Power. By motivating employees to take charge of their financial future, employers will have workers that are more engaged, more satisfied with their jobs, more financially secured and happy.
Brian Nelson
Business Department Chair
Arvin High School
Bakersfield, CA
Presentation will discuss teaching high school students how to manage their finances, a skill rarely taught in school yet all of us need to use in the "real world." In light of the current financial crisis, the need to teach students personal finance could not be more relevant.
Financial Literacy for Teens and Students Experian_US
Join our #CreditChat every Wednesday at 3 p.m. ET on Twitter and YouTube. This week, we discussed Financial Literacy for Teens and Students. Our #CreditChat panel included Steve & Annette Economides – New York Times Best Selling Authors and Founders of MoneySmartFamily.com, Laura Levine – President of the Jump$tart Coalition: Financial Smarts for Students, Brian Page - Budget Challenge Outreach and Education, Manager and Debbi King- Personal Finance and Life Coach and Owner of ABC’s of Personal Finance. We were also joined by several influencers in the personal finance community on Twitter. This deck features tips from: @FinEdChat, @WealthwithMina, @mymoneycoach_ca, @RAHomes, @FamZoo, @LeslieHTayneEsq, @ncl_tweets, @NextGenPF, @b__wil, @christaylor_nyc, @ACCC_helps, @TraeRetailMeNot, @PiggieBanker, @MiriamSCross and @emergebenefit
If you are new to digital advertising universe you might be thinking that Facebooks Ads is witchcraft. However, this is why here at Sociality.io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.
#1 You Need to define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do, have users become familiar with a brand, generate likes, create sales? What
you are doing defines how you run your ads. For example, if you want to generate sales the cost per
click advertising is probably your best option, but if you want to create brand recognition then cost per
impression advertising is likely your best option.
#2 Use the Ad Space Well
You are allowed 25 characters for your title, 135 characters for your body and an image. This means you
are going to need to write tight ad copy. Take your time – edit, edit, and edit more!
#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving
on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing
budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools
can tell you how many individuals have looked at your ads, how many have clicked on your ads, your
click through rate, and more. This information is very valuable in helping you make decisions about
which ads to run, when to run them and a host of other marketing direction, so make use of it.
#4 Facebook Advertising Blog
I’m guessing you’ve never heard of the Facebook advertising blog (http://facebookadtactics.com/)- you
certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get
the most out of your Facebook ads. There is even a video that walks you through the setup process step
by step.
These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why
not ad them to the things you are already utilizing and increase your ad power two f
Find and learn the basic steps what need be follw before running run paid comapigns in facebook or Social media.
This guidelines is help for bigginers alot to improvr theire career skills.
This technics are suggested by experts.
#1 Digital Marketing Agency in Noida - Skytrustit.comskytrust
Skytrust is One Of The Best Digital Marketing Agency in Noida We Specialised in SEO, PPC, Social Media Marketing, Email Marketing, And Web Services
https://skytrustit.com/digital-marketing-agency-in-noida/
Best practices: Finding New Customers to your E-commerce with Facebook AdsAlbin Stööp
This presentation will give you a good overview on how to get more customers to your E-commerce through Facebook Ads. Includes Website Conversion Campaigns, Conversion Optimization, Dynamic Product Retargeting and other subjects related to Facebook and Instagram marketing.
Note that this eBook is from July 2017 and may not be reflecting the latest features, if you're reading this "in the future".
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Social Vantage - Social Media Marketing StrategySocial Vantage
Social Vantage provides a comprehensive social media marketing strategy to help your business generate high quality content to increase engagement and build high quality advertisements to convert to customers.
Similar to netwealth Customer Engagement Series - Get started with Facebook advertising (20)
Diversification is a common buzzword for describing how to invest. Therefore it's no surprise to see momentum gaining for alternative investments as people look beyond stocks, bonds and cash.
And, while alternatives can be a compelling choice for the right investor, under the right circumstances, the domain is still evolving and requires sound expertise before getting started.
In this webinar, Jason Koo, Portfolio Manager for the Macquarie Professional Series Global Alternatives Fund, looks at alternatives investments and whether it's time to stop over relying on equities in your portfolio.
Driven by the growing technology sector, demographic changes and regulation, the Australian equity landscape is becoming a challenging environment in which to invest.
It's time for investors to look beyond the top five Australian stocks to find companies with diversified growth potential for the next decade, and foreseeable future. This webinar with Charlie Lanchester, Portfolio Manager of the BlackRock Concentrated Industrial Share Fund, will give you a greater understanding of the drivers influencing the current equity landscape so that you're able to find the 'investment sweet spot' and benefit from diversification.
Driven by the growing technology sector, demographic changes and regulation, the Australian equity landscape is becoming a challenging environment in which to invest.
It's time for investors to look beyond the top five Australian stocks to find companies with diversified growth potential for the next decade, and foreseeable future. This webinar with Charlie Lanchester, Portfolio Manager of the BlackRock Concentrated Industrial Share Fund, will give you a greater understanding of the drivers influencing the current equity landscape so that you're able to find the 'investment sweet spot' and benefit from diversification.
This webinar will explore the factors and circumstances in which the benefits of SMSFs may be outweighed by regulatory burdens and the general costs of maintaining one.
Australian small cap stocks can be a popular investment due to their higher growth potential over large cap stocks. If you’d like to gain exposure to small cap stocks, this webinar can teach you how to identify high-quality businesses that can last the distance.
Synopsis
New technologies and marketing tactics that can be implemented in your business to ‘Engage, Educate and Excite’ your clients and prospects and give you a competitive advantage.
White paper published in Financial Standard 'The Journal for Managed Accounts Professionals' volume , issue (www.fsmanagedaccounts.com.au)
This article touches on:
- Understanding the investment process under MAs
- The Managed Accounts rebalancing process vs the traditional method of rebalancing
- Consideration in manager and strategy selection
More from netwealth Investment & Superannuation (7)
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
2. Table of contents
•
Introduction
•
The anatomy of Facebook advertising
•
Facebook’s audience targeting technology
•
6 steps to Facebook advertising
3. Introduction
“Facebook has the reach of TV but with the targeting capabilities and low-cost entry price that only the internet can offer.”
Andrew Braun
General Manager Marketing, netwealth
You do not even need a Facebook page to advertise on Facebook.
Given that Facebook is so popular amongst so many people, from so many different demographic types, advertising on it has the potential to reach tens of thousands of your target market. It has the reach of TV but with the targeting capabilities and low-cost entry price that only the internet can offer. The beauty with Facebook is that every cent you spend with Facebook can be measured, providing you with the ability to accurately calculate the return on advertising spend.
In this guide, we provide you a step- by-step guide, with some real examples, as to how you can implement a Facebook advertising campaign.
4. The anatomy of Facebook advertising
Facebook provides you the ability to display your advertising in a number of places in the Facebook ecosystem. The main places are:
1.
A person’s news feed – on their desktop PC
2.
The right hand side column – on a desktop version
3.
A person’s news feed – on their mobile phone
1
2
3
5. Facebook’s audience targeting technology
Facebook has very rich targeting capabilities and gives the advertiser a number of options to ensure their advert is displayed to the correct person.
There are three main ways to target different people:
1.
You can use the Facebook profiling tool to segment Facebook’s audience by demographics, interests and behaviours.
2.
You can create ‘custom audiences’ by uploading your own email database to Facebook and they will find matches.
3.
You can create ‘look-alike audiences’ that have a similar profile to your uploaded email database.
6. 6 STEPS TO FACEBOOK ADVERTISING
Measure and review
Launch and refine
Set up Facebook
Create the advert
Specify campaign details
Define campaign goals
7. 1. Define campaign goals that align with business objectives
Every digital marketing campaign requires clear goals and business objectives.
As part of this, you will need to decide on such things as:
•
What are you looking to promote? Is it your brand, a new service feature, an offer, an event or maybe you have just won an award?
•
Who would you like this message to be seen by - new prospects or existing clients? And what are profiling the characteristics of these people.
•
How will I measure success? Is it the number of people that see the advert, visit your website, download your App, ‘Like’ your Facebook page or watch your video.
•
What is success worth to me? Or how much am I willing to spend to achieve success.
8. POWER TIP#1: Facebook ad objectives and a brand campaign metrics
Facebook provides you with the ability to select from a number of advertising objectives to help you achieve your overall objectives. For example, you can promote your Facebook page (Page Like) or promote or a specific URL (e.g. your blog or a landing page).
That said, if your campaign objective is to increase brand recognition, there is no clear choice. We suggest you simply use the Clicks to Website option.
For brand campaigns, your goal is to get your target audience to “see” your advert a specific number of times. In Facebook terminology, you are trying to “Reach” as many of your target audience with a set “Frequency”. So an important formula to note when looking at the performance of a brand campaign is:
Which translates to:
No. of people
x
No. of times they see the advert
=
No. of times the advert was shown overall
Reach
x
Frequency
=
Impressions
Frequency capping
You will want to monitor frequency. We try to keep frequency to a maximum of 10 per every 2 weeks.
9. 2. Specify campaign target, message and creative
Once your objectives are defined, you can get to the fun part – designing the advert.
The elements of a typical Facebook advert are:
1.
Your Facebook page name
2.
Body text (90 characters max)
3.
Image (1200 x 628 pixels)
4.
A headline (25 characters max.)
5.
News feed link (optional)
6.
Call to action button (optional)
7.
Destination URL on click through
It is worth noting that the different Facebook ads use different elements.
1
2
5
3
4
6
3
2
4
netwealth pre AFA 2014 conference campaign Campaign objectives: Brand awareness of netwealth to AFA conference attendees Facebook tools: Desktop news feed, right hand side advert; Custom audiences Click through URL: Custom-designed landing page promoting why netwealth is a good choice. See: https://www.pages05.net/netwealth/kickstart/whitepaper
Desktop news feed
Right hand side advert
10. POWER TIP#2: Facebook advertising and mobile
Facebook can be accessed from mobile, tablets and desktops, using a mobile browser or via a downloaded App.
The advertising you create renders differently in these environments and thus you need to take be cognisant of this when creating the advert.
We have found that mobile advertising works well, but is the most expensive carrying a 70% price premium, according to research by Kenshoo Social in 2014.
11. 3. Build your creative display advert
Building the advert does not require someone with specialised skill in graphic design, but it certainly does help if you have a good eye for layout and design.
Some of things to consider:
•
Do not use too much text in the image area. Our preference is not to use any at all. Remember a picture tells a thousand words. In fact Facebook will not let you upload the image if it has more than 20% text in the image.
•
Write and re-write (and then re-write again) the heading and body copy. You only can say a few words, so you need to make them count.
Some great tools to use to DIY design a Facebook advert:
•
www.istockphoto.com – royalty free images (per image fee)
•
http://deathtothestockphoto.com/ – 10 photos to your inbox every month (free)
•
www.canva.com – blank canvas with tools for creating adverts (free)
•
www.bannersnack.com – like canva.com but also has low-cost pre-made adverts
www.istockphoto.com
www.bannersnack.com
12. POWER TIP#3: Create multiple versions of your advert
If you have multiple target audiences there is no reason that the messages and creative cannot be different. We actually suggest it. Further, there is no reason you cannot create multiple versions of the advert with slight variations to the message and the imagery, to determine which one works better. Facebook allows you to run as many variations as you like.
netwealth adviser support ‘brand’ campaign
Campaign objectives: To assist advisers “sell” netwealth, a series of adverts were created to improve our brand recognition amongst certain target groups, who we believed were more likely to visit a financial adviser.
Facebook tools: Desktop news feed, right hand side advert; Facebook profiling
•
Male
•
Aged 55+
•
Interested in financial products
•
Male
•
Aged 30-40
•
Single
•
Professional
•
Interested in financial products
•
Female
•
Aged 25-35
•
Single
•
Professional
•
Interested in financial products
13. Some inspiration
A good place to find inspiration is by going to Facebook itself. If you visit the Facebook business success page, https://www.facebook.com/business/success, you will have access to numerous case studies which you can review. It also allows you to sort them by business size, campaign objective, industry, product and region.
https://www.facebook.com/business/success
14. 4. Set-up Facebook and launch your campaign
Now that you have defined the type of conversion you are looking for, identified your audience and your advert, it is time to upload it all to Facebook. This step also involves setting your budget.
The steps are relatively straight forward, but to start, login to Facebook and click Create Ads in the top right corner drop down.
We suggest reading the following Facebook guide before you start: https://www.facebook.com/help/633662000000451/
Facebook Create Ad tool
Create Ads
15. POWER TIP#4: Creating custom and “look-alike” audiences from your own email databases
One of Facebook’s most exciting tools allows you to upload your own email database into Facebook where it will then match it against their huge database and find “matches”, i.e. actually identify an individual person.
To create a custom audience, you will need to follow these steps:
1.
Create an CSV spreadsheet with a list of email address in a single column with no headers. Facebook recommends a minimum of 1000 records, but we have found enough “matches” with less addresses.
2.
Go to Facebook Ads Manager.
3.
Select Audiences from the left side, then click Custom Audiences from the Create Audience dropdown.
4.
Choose to upload your Custom Audience from a data file.
5.
Follow the required steps to upload your Custom Audience.
To create a “look-alike” audience
1.
Select Lookalike Audience from the Create Audience dropdown.
2.
Select the Custom Audience in which you wish to base the look-alike from and follow the remaining steps
2
3
3
Facebook Manage Ad tool - Audiences
16. 5. Monitor and refine your Facebook campaign Fans, leads, visitors. Yeah! But don’t forgot your ROI.
Many businesses spend money on Facebook and are excited by the fact that receive more leads, more page likes or more app downloads. But at what cost?
If you start with a small budget and monitor your results every few days (or at least weekly) it easy to monitor and understand the ROI of your campaign. To do this simply login to Facebook and use the Manage Ad tool in Facebook. Here you will be able to analyse the quantum of leads, likes, downloads, etc. you are receiving and at what price.
For further information, visit: Step by step guide to Creating custom audiences, https://blog.kissmetrics.com/create-custom-audiences-facebook/
ROI for website click objective
No. of people who saw advert on their mobile
No. of times they saw it
Facebook Manage Ad tool - Reports
17. 6. Post campaign review. What did we do well & how can we improve?
White Hat
Red Hat
Black Hat
Analogy
Like a computer
Like emotional barometer
Like gloom
Type of thinking
Neutral & objective
Emotional
Pessimistic
Focus
Facts & figures
Expression of feelings
Problems/ difficulties
Approach
Questioning
No justification
Logical but negative assessment
Yellow
Hat
Green Hat
Blue Hat
Analogy
Like sunshine
Like growth
Like the sky
Type of thinking
Optimistic
Creative
Detached overview
Focus
Benefits
New ideas
Co-ordination/ control
Approach
Constructive and positive assessment
Look for alternatives & innovations
Monitor, summarise, conclude
Given the time-poor nature of people and businesses today we often forget to take time to assess the overall campaign performance at its conclusion. This allows us to critically examine the campaign in its entirety. Were objectives met? Was the creative impactful? Did we run the campaign long enough? What was the ROI?
We suggest that a post-campaign review be conducted:
1.
with all people who were involved in the campaign;
2.
within a week of the campaign concluded, so that participants remember the good, the bad and the ugly; and
3.
with as much campaign data on-hand as a reference.
Adopted from Debono’s Six Thinking Hats, source: http://blog.readytomanage.com/decision-making-diagram/
Debono’s Six Thinking Hats Many people use Debono’s Six Thinking Hats as a tool for conducting post campaign meetings. All participants spend 10 minutes talking about the project with reference to each Hat. The benefit of the approach is that the project is critically analysed from different viewpoints.
18. Disclaimer
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