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of
    Guest Blogging
    Guest Blogging
    Guest Blogging


       Nat e Mol l er
@mollermarketing on Twitter
Objective
       To understand & use Guest blogging
          effectively for your business.




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Consistency in
           What?



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Consistency in How
               Often we blog




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o
H n w
  f t e
o
      ? S t ar t                  wit h
                              onc e a
                              Week!

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Consistency in What we
     write about




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e n t
    o n t
C           Who is YOUR target
                audience?




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What are your
    Competitors Doing?



                                     http://www.google.com/alerts




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TUTORIAL: How to Set up
           !



                   http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/




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Consistency in Which
   Keywords you’re
      targeting




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Consistency in Internal
   Linking Strategy




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in g
   in k
L                Blog Content




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Consistency in External
   Linking Strategy




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Consistency in
             Using Images in
               Blog Posts




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...and business credibility.




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What is Guest
           Blogging?



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“...the act of writing for
       another blog with the hope of
         getting qual it y backl inks ,
           getting t r af f ic, gaining
            expos ur e and buil ding
                r el at ions hips .”

                              - Bamidele O.



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Quality Backlinks =
   Organic SEO



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Traffic =
  Increased Sales
    or Sign Ups


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Exposure =
               Credibility



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Building
      Relationships =
         Business
         Success

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How do I start
             Guest
           Blogging?


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Step 1:
                 The Search



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Who is YOUR target
                audience?




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Which Keywords are
      you targeting?




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Other Things
           to Consider...



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Number of
              Subscribers



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Number of
              comments on
                 posts


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Social Media
              Interaction



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Review posts
       they’ve written
              (avoid duplicating what’s
                 already been said)




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Step 2:
               The Request



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Step 3:
              The Content



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Effective Blog For
            !               (this is a link to a tutorial)




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Numbered Lists



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Bulleted Lists




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IMAGES!




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Quotes
  (with links referencing the source)




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Video
      http://bit.ly/how-to-add-video-in-wordpress




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Header Text




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Short
                Paragraphs


                                     vs.

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SCANNABLE!




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Step 4:
    The Preparation



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Type it on YOUR
        BLOG 1st!




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Get the HTML




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Copy the HTML




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Save in a Notepad or
          Text Edit File




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Step 5:
              The Handoff



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Email the
              Notepad file




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Step 6:
        The Promotion
         & Repetition


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Push in Social
           Media!


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Email to friends




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Ask for
                   comments!


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Respond to
                   comments




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Objective
       To understand & use Guest blogging
          effectively for your business.




Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management
   - Twitter Management & strategy




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management
   - Twitter Management & strategy
   - Google Alerts set up


  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management
   - Twitter Management & strategy
   - Google Alerts set up
   - Specialized business consulting & training

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Free Website
                   Assessment
                 C ont act Mol l er Mar ket ing

Mention this ad & save 15% off Website Design




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Special Offer


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The In's and Out's of Guest Blogging

  • 1. of Guest Blogging Guest Blogging Guest Blogging Nat e Mol l er @mollermarketing on Twitter
  • 2. Objective To understand & use Guest blogging effectively for your business. Want this in writing? Buy the Ebook today
  • 3. Want this in writing? Buy the Ebook today
  • 4. Want this in writing? Buy the Ebook today
  • 5. Consistency in What? Want this in writing? Buy the Ebook today
  • 6. Consistency in How Often we blog Want this in writing? Buy the Ebook today
  • 7. o H n w f t e o ? S t ar t wit h onc e a Week! Want this in writing? Buy the Ebook today
  • 8. Consistency in What we write about Want this in writing? Buy the Ebook today
  • 9. e n t o n t C Who is YOUR target audience? Want this in writing? Buy the Ebook today
  • 10. What are your Competitors Doing? http://www.google.com/alerts Want this is writing? Buy the Ebook today
  • 11. TUTORIAL: How to Set up ! http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/ Want this is writing? Buy the Ebook today
  • 12. Consistency in Which Keywords you’re targeting Want this in writing? Buy the Ebook today
  • 13. Consistency in Internal Linking Strategy Want this in writing? Buy the Ebook today
  • 14. in g in k L Blog Content Want this in writing? Buy the Ebook today
  • 15. Consistency in External Linking Strategy Want this in writing? Buy the Ebook today
  • 16. Consistency in Using Images in Blog Posts Want this in writing? Buy the Ebook today
  • 17. Want this in writing? Buy the Ebook today
  • 18. ...and business credibility. Want this in writing? Buy the Ebook today
  • 19. Want this in writing? Buy the Ebook today
  • 20. What is Guest Blogging? Want this in writing? Buy the Ebook today
  • 21. “...the act of writing for another blog with the hope of getting qual it y backl inks , getting t r af f ic, gaining expos ur e and buil ding r el at ions hips .” - Bamidele O. Want this in writing? Buy the Ebook today
  • 22. Quality Backlinks = Organic SEO Want this in writing? Buy the Ebook today
  • 23. Traffic = Increased Sales or Sign Ups Want this in writing? Buy the Ebook today
  • 24. Exposure = Credibility Want this in writing? Buy the Ebook today
  • 25. Building Relationships = Business Success Want this in writing? Buy the Ebook today
  • 26. How do I start Guest Blogging? Want this in writing? Buy the Ebook today
  • 27. Step 1: The Search Want this in writing? Buy the Ebook today
  • 28. Who is YOUR target audience? Want this in writing? Buy the Ebook today
  • 29. Which Keywords are you targeting? Want this in writing? Buy the Ebook today
  • 30. Other Things to Consider... Want this in writing? Buy the Ebook today
  • 31. Number of Subscribers Want this in writing? Buy the Ebook today
  • 32. Number of comments on posts Want this in writing? Buy the Ebook today
  • 33. Social Media Interaction Want this in writing? Buy the Ebook today
  • 34. Review posts they’ve written (avoid duplicating what’s already been said) Want this in writing? Buy the Ebook today
  • 35. Step 2: The Request Want this in writing? Buy the Ebook today
  • 36. Want this in writing? Buy the Ebook today
  • 37. Step 3: The Content Want this in writing? Buy the Ebook today
  • 38. Effective Blog For ! (this is a link to a tutorial) Want this in writing? Buy the Ebook today
  • 39. Numbered Lists Want this in writing? Buy the Ebook today
  • 40. Bulleted Lists Want this in writing? Buy the Ebook today
  • 41. IMAGES! Want this in writing? Buy the Ebook today
  • 42. Quotes (with links referencing the source) Want this in writing? Buy the Ebook today
  • 43. Video http://bit.ly/how-to-add-video-in-wordpress Want this in writing? Buy the Ebook today
  • 44. Header Text Want this in writing? Buy the Ebook today
  • 45. Short Paragraphs vs. Want this in writing? Buy the Ebook today
  • 46. SCANNABLE! Want this in writing? Buy the Ebook today
  • 47. Step 4: The Preparation Want this in writing? Buy the Ebook today
  • 48. Type it on YOUR BLOG 1st! Want this in writing? Buy the Ebook today
  • 49. Get the HTML Want this in writing? Buy the Ebook today
  • 50. Copy the HTML Want this in writing? Buy the Ebook today
  • 51. Save in a Notepad or Text Edit File Want this in writing? Buy the Ebook today
  • 52. Step 5: The Handoff Want this in writing? Buy the Ebook today
  • 53. Email the Notepad file Want this in writing? Buy the Ebook today
  • 54. Step 6: The Promotion & Repetition Want this in writing? Buy the Ebook today
  • 55. Push in Social Media! Want this in writing? Buy the Ebook today
  • 56. Email to friends Want this in writing? Buy the Ebook today
  • 57. Ask for comments! Want this in writing? Buy the Ebook today
  • 58. Respond to comments Want this in writing? Buy the Ebook today
  • 59. Objective To understand & use Guest blogging effectively for your business. Want this in writing? Buy the Ebook today
  • 60. Need Help with all this? Moller Marketing can help with the following things: Want this in writing? Buy the Ebook today
  • 61. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming Want this in writing? Buy the Ebook today
  • 62. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization Want this in writing? Buy the Ebook today
  • 63. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy Want this in writing? Buy the Ebook today
  • 64. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy Want this in writing? Buy the Ebook today
  • 65. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management Want this in writing? Buy the Ebook today
  • 66. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy Want this in writing? Buy the Ebook today
  • 67. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up Want this in writing? Buy the Ebook today
  • 68. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up - Specialized business consulting & training Want this in writing? Buy the Ebook today
  • 69. Free Website Assessment C ont act Mol l er Mar ket ing Mention this ad & save 15% off Website Design Want this in writing? Buy the Ebook today
  • 70. Special Offer For a Limit ed TIme, you can get our 75 Page Step by Step Guide Valued at $39.97 For only $19.97! SAVE $20 Today! with Promo code: CEDARFORT2012 ht t p://mol l er mar ket ing.com/ebook