Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
The document provides SEO tips for optimizing a website, including using short page titles and meta descriptions, placing keywords in page titles, URLs, headings and body text, creating blogs and comments, optimizing pages for 1-3 keywords, and submitting the site to directories like Yahoo and DMOZ. Proper on-page optimization techniques like keyword research, internal linking, and creating engaging content are emphasized.
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
Search Engine Optimization For Traditional MarketersVanessa Bright
Traditional marketers have many misconceptions about Search Engine Optimization (SEO). I tried to explain these misconceptions many times and often found myself an interpreter between marketing and IT. This presentation is specifically created for traditional marketers; it uses the most easy to explain approach from my experience and does not include any technical nuances.
The document provides tips for optimizing webpages for search engines. It recommends including keyword-rich page titles and meta descriptions. Pages should contain keywords in headers, the first paragraph, image alt text, and hyperlinks. A sitemap and focused keyword pages can help search engines index all pages. Fine-tuning on-page SEO through tools like keyword density and competitor analysis can help rank pages higher for target keywords. Local businesses should include address details and seek local directory listings and links. Promoting optimized images, videos and audio can also aid discovery through universal search results.
This document provides a comprehensive guide to on-page SEO techniques for boosting website traffic and rankings. It defines on-page SEO as optimizing individual web pages by including keywords throughout the content, tags, and images. Specific techniques covered include using H1 and H2 tags correctly, optimizing titles, meta descriptions and URLs with keywords, improving page speed, and adding FAQ schema. The guide emphasizes patience, building authority over time through guest blogging, Quora answers and link networks to internal pages on similar topics.
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
The document provides SEO tips for optimizing a website, including using short page titles and meta descriptions, placing keywords in page titles, URLs, headings and body text, creating blogs and comments, optimizing pages for 1-3 keywords, and submitting the site to directories like Yahoo and DMOZ. Proper on-page optimization techniques like keyword research, internal linking, and creating engaging content are emphasized.
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
Search Engine Optimization For Traditional MarketersVanessa Bright
Traditional marketers have many misconceptions about Search Engine Optimization (SEO). I tried to explain these misconceptions many times and often found myself an interpreter between marketing and IT. This presentation is specifically created for traditional marketers; it uses the most easy to explain approach from my experience and does not include any technical nuances.
The document provides tips for optimizing webpages for search engines. It recommends including keyword-rich page titles and meta descriptions. Pages should contain keywords in headers, the first paragraph, image alt text, and hyperlinks. A sitemap and focused keyword pages can help search engines index all pages. Fine-tuning on-page SEO through tools like keyword density and competitor analysis can help rank pages higher for target keywords. Local businesses should include address details and seek local directory listings and links. Promoting optimized images, videos and audio can also aid discovery through universal search results.
This document provides a comprehensive guide to on-page SEO techniques for boosting website traffic and rankings. It defines on-page SEO as optimizing individual web pages by including keywords throughout the content, tags, and images. Specific techniques covered include using H1 and H2 tags correctly, optimizing titles, meta descriptions and URLs with keywords, improving page speed, and adding FAQ schema. The guide emphasizes patience, building authority over time through guest blogging, Quora answers and link networks to internal pages on similar topics.
The document provides an overview of search engine optimization (SEO) strategies for blogs. It begins by defining SEO and explaining why bloggers should focus on it. It then discusses important SEO terminology, techniques like keyword research and creating an SEO-friendly blog structure, and tools that can help with SEO like plugins. The document also covers topics like blogging frequency, blog post optimization, link building, and using analytics to measure results. The overall message is that SEO is an ongoing process that requires learning strategies and consistently applying techniques to help a blog rank higher in search results over time.
The document provides information about search engine optimization (SEO). It discusses which search engines and directories matter, how to research keywords, alter a website to include keywords, use site maps, build links, and avoid poor SEO practices that could get a site into trouble with search engines. The document contains tips for optimizing domains, titles, descriptions, headings, links, and content with keywords to improve search engine rankings.
Secrets to Making Your Blog a Traffic MagnetLorie Huston
This document provides tips for turning a blog into a traffic magnet. It discusses the advantages of blogging, principles for attracting traffic such as search engine optimization and social media, keeping visitors engaged through subscriptions and newsletters, and call to actions. Search engine optimization tips include optimizing titles, images, and links. Social media advice includes monitoring engagement and integrating profiles. The document also provides contact information for the author.
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
Topics Covered:
What is Directory Submission and its SEO advantages?
Link Wheel
What is Link Wheel
Link Building strategy using Web 2.0 Properties
Complete knowledge on Google Penguin
Know about the different versions of the Update
offer personalized SEO training for small
business owners & marketing professionals.
Optimize your website step by step with your own
SEO coach and learn all the steps needed to do it
right the next time.
● Learn more: https://1on1seotraining.com/
This document provides an overview of search engine optimization (SEO) best practices, covering topics such as on-page SEO, keyword research, off-page SEO, link building strategies, and how social media influences SEO. Written by experts from companies like HubSpot, Moz, and Distilled, the document aims to help readers gain a stronger understanding of all aspects of the SEO process through examples, best practices, and ideas from top SEO professionals. Chapters explore individual SEO elements and how they work together to improve a site's visibility and rankings.
White hat SEO refers to ethical techniques like optimizing content for users by using relevant keywords. Black hat SEO focuses only on search engines through manipulative methods like keyword stuffing that break guidelines. Grey hat SEO uses a mix of both white and black hat techniques, such as domain grabbing which purchases expired domains to build existing authority. Common black hat techniques include link schemes, paid links, hidden text, and automated article spinning.
This document provides tips and best practices for optimizing a LinkedIn profile and using LinkedIn effectively. It highlights key LinkedIn facts such as there being 450 million members and 2 new members added every second. The document then discusses why to use LinkedIn for employment, customers, and staying up to date in your industry. It provides optimization advice for one's profile, such as adding a headshot, editing contact info, and writing a search-optimized headline and summary. The document also covers posting regularly on LinkedIn and engaging with groups and connections.
The stuff you do to make your website come up higher and more often
when people are searching Google for your products or services.
SEO is made up of 3 parts, each of them are intertwined and success is
only found by working on all three.
● Keywords - Identifying what are people are searching for.
● Content - Words and images on your website and off.
● Backlinks - Links from other websites to your website.
Killer Keywords - How to Write for Both Humans & Search EnginesPam Ann Marketing
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill.
Digital technology for museum learning oxford 2 mar 12 reduced for uploadingMartin Bazley
Slides used by Martin Bazley during training day for Skills for the Future trainees and others in the Education Studio at Ashmolean Museum on 2 March 2012
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
- The document discusses using web fonts in WordPress, including what web fonts are, why they are useful, and how to implement them in WordPress themes. It covers options for using commercial services, free services like Google Fonts and Font Squirrel, or generating font kits yourself from Font Squirrel. Tips are provided on testing, licensing, and formatting web fonts.
The document provides an overview of search engine optimization (SEO) strategies for blogs. It begins by defining SEO and explaining why bloggers should focus on it. It then discusses important SEO terminology, techniques like keyword research and creating an SEO-friendly blog structure, and tools that can help with SEO like plugins. The document also covers topics like blogging frequency, blog post optimization, link building, and using analytics to measure results. The overall message is that SEO is an ongoing process that requires learning strategies and consistently applying techniques to help a blog rank higher in search results over time.
The document provides information about search engine optimization (SEO). It discusses which search engines and directories matter, how to research keywords, alter a website to include keywords, use site maps, build links, and avoid poor SEO practices that could get a site into trouble with search engines. The document contains tips for optimizing domains, titles, descriptions, headings, links, and content with keywords to improve search engine rankings.
Secrets to Making Your Blog a Traffic MagnetLorie Huston
This document provides tips for turning a blog into a traffic magnet. It discusses the advantages of blogging, principles for attracting traffic such as search engine optimization and social media, keeping visitors engaged through subscriptions and newsletters, and call to actions. Search engine optimization tips include optimizing titles, images, and links. Social media advice includes monitoring engagement and integrating profiles. The document also provides contact information for the author.
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
Topics Covered:
What is Directory Submission and its SEO advantages?
Link Wheel
What is Link Wheel
Link Building strategy using Web 2.0 Properties
Complete knowledge on Google Penguin
Know about the different versions of the Update
offer personalized SEO training for small
business owners & marketing professionals.
Optimize your website step by step with your own
SEO coach and learn all the steps needed to do it
right the next time.
● Learn more: https://1on1seotraining.com/
This document provides an overview of search engine optimization (SEO) best practices, covering topics such as on-page SEO, keyword research, off-page SEO, link building strategies, and how social media influences SEO. Written by experts from companies like HubSpot, Moz, and Distilled, the document aims to help readers gain a stronger understanding of all aspects of the SEO process through examples, best practices, and ideas from top SEO professionals. Chapters explore individual SEO elements and how they work together to improve a site's visibility and rankings.
White hat SEO refers to ethical techniques like optimizing content for users by using relevant keywords. Black hat SEO focuses only on search engines through manipulative methods like keyword stuffing that break guidelines. Grey hat SEO uses a mix of both white and black hat techniques, such as domain grabbing which purchases expired domains to build existing authority. Common black hat techniques include link schemes, paid links, hidden text, and automated article spinning.
This document provides tips and best practices for optimizing a LinkedIn profile and using LinkedIn effectively. It highlights key LinkedIn facts such as there being 450 million members and 2 new members added every second. The document then discusses why to use LinkedIn for employment, customers, and staying up to date in your industry. It provides optimization advice for one's profile, such as adding a headshot, editing contact info, and writing a search-optimized headline and summary. The document also covers posting regularly on LinkedIn and engaging with groups and connections.
The stuff you do to make your website come up higher and more often
when people are searching Google for your products or services.
SEO is made up of 3 parts, each of them are intertwined and success is
only found by working on all three.
● Keywords - Identifying what are people are searching for.
● Content - Words and images on your website and off.
● Backlinks - Links from other websites to your website.
Killer Keywords - How to Write for Both Humans & Search EnginesPam Ann Marketing
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill.
Digital technology for museum learning oxford 2 mar 12 reduced for uploadingMartin Bazley
Slides used by Martin Bazley during training day for Skills for the Future trainees and others in the Education Studio at Ashmolean Museum on 2 March 2012
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
- The document discusses using web fonts in WordPress, including what web fonts are, why they are useful, and how to implement them in WordPress themes. It covers options for using commercial services, free services like Google Fonts and Font Squirrel, or generating font kits yourself from Font Squirrel. Tips are provided on testing, licensing, and formatting web fonts.
Developing for Success -or- Any Fool Can Do ThisBrian Richards
The document discusses developing a WordPress business. It begins by introducing the speaker and their background and experience. They then discuss challenges they faced in building their WordPress theme business, including not having a business background, feeling inferior to others, difficulty attracting customers, and determining pricing. The speaker aims to provide their perspective on how to successfully build WordPress products and businesses based on their own experience.
WCCHS: Responsive Design with WordPressJoe Casabona
This document discusses responsive design for WordPress sites. It covers topics like responsive images, navigation patterns for mobile, testing on different devices and browsers, and using breakpoints and media queries. The overall message is that websites need to automatically adapt to different screens through responsive design principles in order to provide the best experience for users on any device.
WordPress End-User Security - WordCamp Las Vegas 2011Dre Armeda
The document provides tips for securing a WordPress website, including updating WordPress and plugins regularly, using strong passwords and passphrases, limiting login access, using SSL, scanning for malware, and choosing trusted themes and plugins. It recommends resources for security best practices and emphasizes that information security requires ongoing attention.
Tom Nora has extensive experience in eCommerce dating back to 1995 when he helped build Amazon's first site. He discusses trends in eCommerce technologies over the past 5 years including an increased focus on speed, mobile, and specialized commerce sites. He provides advice for WordPress developers to learn skills beyond just development like growth hacking, billing workflows, and HTML email marketing to succeed in eCommerce.
A Beginner's Guide to Popping the Bonnet and Getting Your Hands DirtyKenneth Scott Huntley
This document is a presentation about customizing WordPress for beginners. It introduces common WordPress customizations like creating a child theme and custom CSS, adding a logo to the login screen, creating a custom dashboard widget, and modifying the WordPress loop to add an ad. The presentation explains that these tasks don't require advanced coding skills and encourages attendees to look at online tutorials to learn how to customize WordPress.
WordCamp Milwaukee 2012: Learning from the WordPress sitesMichael McCallister
The document provides an overview of the various WordPress websites and resources that users can visit. It summarizes the key sections and features of WordPress.com, WordPress.org, and the resources available on each including themes, plugins, forums, and documentation. The presentation encourages users to explore the different WordPress sites when looking for help, inspiration, or to learn something new.
O documento fornece dicas para tornar um site WordPress mais seguro, incluindo manter o WordPress e plugins atualizados, ocultar detalhes da versão, usar senhas fortes, configurar permissões de arquivos corretamente e proteger arquivos importantes como wp-config.php. Ele também recomenda plugins como Login LockDown e WordPress Security Scan.
As WordPress developers/designers, we are tasked with providing a solution that clients can easily use and update on their own.
There’s a fine line with regard to the access one gives their clients. A WordPress site is like a Toyota, or a Honda. Low maintenance and easy to run. If the keys are given to the client, a lot of damage can be done and countless hours troubleshooting, wasted money and more.
Clients don’t want to be treated like children, and as a developer we want our clients to be happy with the solution provided.
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
WordCamp Milwaukee 2012 - Contributing to Open Sourcejclermont
The document discusses contributing to open source projects. There are both altruistic and selfish reasons to contribute including giving back to communities, improving one's own skills, and boosting one's resume. Contributions are not limited to code and include tasks like documentation, translation, testing, and reporting bugs. Getting started involves working on projects of personal interest, following coding standards, understanding communities, and communicating through mailing lists and forums. The document encourages beginning with small contributions and provides helpful links for getting involved in open source.
The document is a presentation about demystifying the WordPress dashboard. It discusses the difference between WordPress.com and self-hosted WordPress sites. It also provides an overview of the different dashboard menus including Media, Posts, Appearance, Plugins, and Customizer. The presentation notes that some features of the dashboard can be hidden by plugins and themes and encourages users to explore the dashboard further.
WordCamp Nashville: Clean Code for WordPressmtoppa
Slides from my talk at WordCamp Nashville, including notes. Covers why clean code is important, and provides 10 tips to make your code cleaner, for WordPress and beyond
BuddyPress is a plugin created by the makers of WordPress, Automattic. It's an incredible tool that is rarely understood and under appreciated. In this presentation I illustrate how we harnessed the power of BuddyPress to build a project management system called chekmrk. Our topics include, Why project management apps are important. How we chose BuddyPress to build chekmrk. Why chekmrk is different. How we used BuddyPress to build chekmrk.
If you have tried WordPress.com and are ready to move to a self-hosted website, this presentation is for you. It will go over the basics of installing WordPress, migrating content and customizing your site.
This talk covers ways to make your site run faster regardless of your hosting provider or host type as well as some of the commonly used plugins and caching strategies. The fucus is on RAM or the use of a Managed WordPress hosting that is already optimized for you.
This document provides tips and tools for balancing work, life, and blogging. It recommends focusing on high-yield activities and energy management over time management. Specific tips include only working on important tasks, unplugging from work to relax, utilizing reflection, and giving yourself grace. Tools mentioned are Evernote, OneNote, Editorial Calendar, Trello, and Focus Booster. The document concludes by listing action steps like defining core values, prioritizing priorities, showing up every day, outsourcing tasks, and never giving up.
This document discusses WordPress SEO best practices. It recommends immediately configuring WordPress settings after installation, activating helpful plugins, and creating keyword-themed content with optimized titles, headings, descriptions and links to improve rankings. It also covers more advanced strategies like offering quizzes and widgets to attract links from other sites. The author, Steve Wiideman, is an SEO consultant who shares tips through his training site and is available for contact.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
The document discusses why digital marketing is important for businesses. It provides an overview of key tactics for an effective digital marketing strategy, including setting up an optimized website, creating digital content, using social media, converting website visitors into leads, implementing paid advertising, nurturing leads into customers, and measuring marketing effectiveness. The first tactic covered is setting up a website, and it emphasizes the importance of search engine optimization to drive traffic. Proper on-page and off-page SEO techniques are recommended, along with optimizing elements like page titles, meta descriptions, headings, images, and URL structure.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
This document provides an overview of digital marketing and outlines key tactics. It discusses the importance of starting with an optimized website that is search engine optimized. Content creation is emphasized as the fuel of digital marketing, with blogging and other long-form content recommended for lead generation. Social media, landing pages, paid advertising, automation, and analytics are also briefly covered as important pillars of a digital marketing strategy. The overall message is that a comprehensive digital marketing approach is needed to attract the right visitors and convert them into leads and customers.
This document provides tips for optimizing a website to maximize exposure on Google searches. It discusses choosing relevant keywords, optimizing the URL, page title, meta description and keywords, adding relevant content, engaging on social media with blogs and articles, creating landing pages, and getting high-quality backlinks. It also describes two services, GrowReport and GrowLink, that can help with SEO implementation and ongoing optimization.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
The best place for marketers & entrepreneurs to learn about Joint Ventures, collaboration, connecting, internet marketing, and home based business.
This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
The Essential Step-by-Step Guide to Internet MarketingMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images; creating content that educates audiences and includes calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
Free Advertising & Other Little Google Tips Marketers Should KnowMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images for SEO; writing blog posts that educate audiences and include calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
Seo And Internet Marketing For Under 30gregrollett
This document provides an overview of search engine optimization (SEO) and internet marketing strategies. It discusses both on-page and off-page optimization techniques for SEO, such as optimizing titles, meta tags, content, links, and images. It also covers keyword research, monitoring analytics, video marketing, and monetization strategies like advertising, affiliate marketing, and ecommerce. Recommended tools include SEO Moz, Google Analytics, and various WordPress plugins.
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
Digital marketing is the use of digital technologies like the internet and mobile devices to market products and services. It involves organic marketing methods like search engine optimization (SEO) and social media optimization (SMO) as well as paid digital marketing methods like email marketing, pay-per-click advertising (PPC), and Facebook advertising. SEO focuses on improving a website to rank higher organically in search engine results pages (SERPs) while paid digital marketing methods involve paying to display ads. Both organic and paid methods are important parts of an effective digital marketing strategy.
The document discusses digital marketing and organic marketing methods like search engine optimization (SEO) and social media optimization. It provides details on performing site analysis and creating optimized landing pages for SEO. It explains why link building and blogging are important for SEO. Additionally, it outlines best practices for social media optimization including social media audits, management, online reputation management, and 12-month social media marketing plans and timelines.
D2C Insider Elevate, Women Summit Delhi-Growth Hacking by Charu Krishnani -EV...D2C Insider
The document provides tips for using SEO to grow direct-to-consumer brands. It recommends focusing SEO efforts on the awareness, consideration, and purchase stages of the customer funnel. Key aspects of an SEO strategy discussed include keyword research, optimizing content for keywords, improving site speed and structure, and distributing content across platforms like blogs, YouTube, and Google Discover. Metrics like organic search traffic, social media engagement, email subscribers, conversion rates, and customer lifetime value are suggested for measuring SEO performance.
The document provides an overview of 15 powerful techniques for search engine optimization (SEO). These techniques include keyword research, optimizing page titles and descriptions, writing optimized content, getting links from high-ranking sites, localization for local search visibility, adding translated keywords to metadata, listing on local directories, using social media like Google+, optimizing blog post titles, factors for ranking in Google like geo-targeting, checking competitors, the relationship between article marketing and SEO, important steps for meta tags, optimizing websites, getting page rankings, and starting link building strategies. The document is an introductory guide to planning and implementing an SEO strategy.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Highlight Reel
6. About
In this lesson we are going to go over specific items
your website and/or blog should have on it to be
most effective.
7. Social Search
Google and Bing both have what is
called Social Search. Google and
Bing feel that a recommendation
from your friend is more important
than a recommendation from a
stranger. Therefore, content you
are searching for on the search
engines that has been
shared, created, liked, subscribe
to, or +1’d by your Facebook friends
or Google circles will be placed
higher in search results for that
search term query.
8. Social Search
Seen this yet?
Google+ Business Pages are Appearing in Search Results on the Right Side of Page
9. Social Search
•A Larger Community in Social Networks Means More Referral Traffic to Website
•A Larger Community in Social Networks Means More Chances to be Found by Customers
in Search Engine Results via Social Search Results
•Enticing Users to Share Content Drives Traffic to Your Site and Increases Rankings
•Online Users See Content Shared by Their Social Networks 1st in Search Results
•Online users make purchasing decisions based on the recommendations of others. A
social share shown in SERPs can influence buying decisions.
•Google and Bing both not only have a social search feature, but also have admitted that
your social authority is part of their page ranking algorithms.
10. #1 Keywords
Keywords are the words users type into the search bar in a search engine (such as
Google, Bing, Yahoo, etc.) to find your product or service.
11. #1 Keywords
What are your keywords or keyword phrases?
Think about what your customers would type in a search bar to find your product or service.
What you need to know about keywords:
1. Use Google Insights for Search to help you choose keywords.
http://www.google.com/insights/search/
12. #1 Keywords
What are your keywords or keyword phrases?
Think about what your customers would type in a search bar to find your product or service.
What you need to know about keywords:
2. You can also use Google Adwords
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&i
deaRequestType=KEYWORD_IDEAS
13. #1 Keywords
3. Your keywords should be the very first words in your page title. (Your page title is your
website coding). If you are a hotel in Janesville, WI, your top keyword phrases would
probably be: Janesville hotel, Janesville Wisconsin hotel, Janesville WI hotel. Those words
should be first in your page title. NOT YOUR COMPANY NAME.
Every page of your website should have a unique page title. No two should be the same.
<title>Janesville Wisconsin Hotel | Sleepy Inn</title>
<meta name="keywords" content=“janesville wisconsin hotel, janesville hotel, janesville wi hotel">
<meta name="description" content=“This is the area that you see below a page title in a Google Search.
You description should have a call to action and be enticing for a visitor to click.">
14. #1 Keywords
<title>Janesville Wisconsin Hotel | Sleepy Inn</title>
<meta name="keywords" content=“janesville wisconsin hotel, janesville hotel, janesville wi
hotel">
<meta name="description" content=“This is the area that you see below a page title in a Google
Search. You description should have a call to action and be enticing for a visitor to click.">
This is where your keyword,
meta description shows up.
Meta Description
Your meta description can be as long as you want, but only the first 150 characters show up in Google.
This is why you see the “…” at the end and the sentence is not finished. Try to limit your characters to under
this amount. Use a call to action here that entices a person to click through to your website.
15. #1 Keywords
I like to use All In One SEO Pack
as My WordPress SEO Plugin
http://wordpress.org/extend/plugins/all-in-one-seo-pack/
16. #1 Keywords
4. Place keywords in the first sentence of your website page text.
5. Place keywords throughout your text without overpopulating or
sounding spammy.
6. Place keywords at the end of your website page text.
7. Bold some keywords in your website page text.
Download the Google SEO Starter Guide here:
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
17. #1 Keywords
8. Make use of heading tags in your website coding. Place keywords in your heading tags. Use
only 1 <h1> tag. Heading tags are used by search engines to identify words which are more
important than the rest of the page text. The theory is that headings will sum up the topic of
the page, so they are counted as important keywords. Heading 1 has a larger size font than
Heading 2 and so on… They are mostly used as paragraph headings.
Download the Google SEO Starter Guide here:
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
18. #2 Call to Actions
If you have optimized each page of
your website properly, then all your
pages should be able to rank well in
search engines. Therefore, you
never know which page a website
visitor may land on. That being said,
you need at least one call to action
on every single page of your website.
19. #3 Social Media Networks
Website visitors should be able to
connect with you via your social
networks from your website. Use
social media icons or widgets on
your pages.
20. #3 Social Media Networks
http://wordpress.org/extend/plugins/social-media-icons/
21. #3 Social Media Networks
http://wordpress.org/extend/plugins/floating-social-media-icon/
22. #4 Blog on Your Own Website
If you are blogging on an external
platform, that’s great you are blogging.
But, if you are trying to get your website
found by customers, (your blog is not
your website and your website is on a
separate domain) blogging on an
external platform is not your answer.
Each blog post is a new page to your
website. This means, fresh content on a
consistent basis – which Google loves,
more chances to rank for more
keywords, and more chances to gain
more inbound links to your website (to
your blog posts). Stats show you’ll gain
55% more website traffic, 97% more
inbound links, and 434% more indexed
pages. Woo hoo! Get that blog on your
own website, please! You can easily
install WordPress onto your domain.
23. #5 RSS Button
Don’t forget to add your RSS feed button for your
blog next to your social media icons on your
website’s home page. Where do you link it to?
Most of the time, you can just add /feed to the
end of your blog URL. Here’s an examples of an
feed URL, www.yourcompany.com/blog/feed.
If you use FeedBurner, you can get your RSS
button and a subscribe by eMail code for your
website.
24. #6 eNewsletter Sign Up
If you have an eNewsletter, be sure
to get your subscription form or
button on your website. You can get
this from your software
(MailChimp, etc.)
25. #6 eNewsletter Sign Up
http://wordpress.org/extend/plugins/newsletter-sign-up/
26. #7 Social Sharing Buttons
You should have social sharing buttons placed throughout
your website on various pages, if not all your pages, so
they can be shared in social media. Do not limit the
website users choices of social media networks to share
to.
Nothing is more annoying than going to share an article or
webpage and noticing your favorite social media network
site isn’t listed as a sharing choice – the share button for
that particular site is not there. It happens to me ALL the
time.
People are busy and don’t have time to manually copy
and paste your heading and links into social network
posts. It will discourage them and you will lose a share.
So, make sharing easy and available to all social networks.
You need to keep the Share or Add all button.
The best way is to use an Add This or Share This button.
27. #8 Google +1
Be sure when you set up your AddThis or ShareThis
account and choose your styling, that you get a
Google +1 button. If you do not, please go to
Google and download the code for the +1 button
and get it on your website. In social search,
websites that have been +1’d by friends in your
social network will show up first in search results.
+1s also show up on a Google+ user’s Google
profile. Get the +1 button!
http://www.google.com/webmasters/+1/button/
28. #9 Google+
Don’t make the mistake of thinking you can just add a Google+ icon to your page and link it
to your Google profile. That is not the case. You must either use the Google badge
provided by Google here:
https://developers.google.com/+/plugins/badge/config
Or use the rel=“publisher” code in your link from the icon to your Google+ profile. NO NOT
JUST PLACE AN ICON ON YOUR WEBSITE AND USE AN A HREF TAG TO YOUR GOOGLE
PROFILE WITHOUT THE REL=“PUBLISHER” CODE. See instructions here:
https://developers.google.com/+/plugins/badge/
You must also link from your Google+ profile to your website. This is the only way to be
eligible for Google Direct Connect. Learn More Here:
http://support.google.com/plus/bin/answer.py?hl=en&answer=1711199
You can test your coding here to make sure everything works:
http://www.google.com/webmasters/tools/richsnippets
29. #10 Google Authorship
Google is now showing authorship
information in search results. If you would
like your photo and information to show
up in Google searches next to the content
you create, you need to establish
authorship.
Learn to do so here:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
We’ve copied and pasted the instructions
from Google for this on the following
pages.
30. #11 Keep It Current
Be sure to keep your website current. If you have
outdated information, get it off. If your promotion is
over, get it off.
When a website visitors lands on your website and sees all
this old information lying around, they most likely think
that no one is even looking at this website or it wouldn’t
be out-of-date like this. So, why bother even trying to
contact you? No one will probably get the eMail. Are you
even in business any more?
Also, be sure to advertise your current promotions on
your website. If you are running a Facebook contest, do
your website visitors know that? They should. Be sure to
integrate your marketing efforts and use every vehicle
possible to extend your reach.
31. #12 Ease of Use
Your website should be easy to use and easy to navigate.
Users should not have a hard time finding the information
they are looking for. Every website page should be only 2
clicks away from your home page.
32. #12 Avoid Flash Websites
You see it all the time. Websites made entirely of flash because they WOW visitors. The
problem is half your visitors probably never see your flash website.
Problem #1 – Load time. Even my high speed DSL doesn’t load a flash website fast. I close
the window before it’s even done loading because I don’t want to wait, like everybody else.
Problem #2 – Google doesn’t read flash. There is no text for spiders to crawl. Google states
they can read some flash elements now, but not all. And other search engines may not be
able to ready any. They recommend flash for decorative purposes only and not your entire
website. It cannot be read by all phones or iPads.
33. #13 Use ALT Tags
An alt tag is used to describe an image. It stands for Alternative Text. Google cannot read
images, so an alt tag tells Google what an image is about. Also, if images cannot be shown
on a website, a person can read what the image is about. This is also a good place to use
some keywords.
Here is a sample image code: <img src= “http://www.yourcompany.com/image.jpg”>
Here is where an alt tag fits in:
<img src=“http://www.yourcompany.com/image.jpg” alt=“image description goes here”>
Learn more from Google, by watching a video here:
http://googlewebmastercentral.blogspot.com/2007/12/using-alt-attributes-smartly.html
34. #14 Landing Pages That Convert
Each page of your website needs at least
one call to action because you never
know which web page a visitor may land
on. Each call to action text or button
needs to direct the website visitor to a
landing page where they can convert.
Your contact page, newsletter sign
up, and content offers all need
conversion forms where your website
visitor can convert.
35. #15 Contact Information
Give your website visitors various ways
of getting in touch with you.
• Phone number
• Fax number
• eMail address
• Contact Form
• Mailing Address
Provide them with as many different
ways of getting in touch as possible.
Don’t make the contact form on the
contact page the only option. Some
people like to do business over the
phone, some by eMail, and others
through the form. Make all options
available.
38. #16 Press Room
If you create and submit press releases,
don’t just submit them to press release
distribution sites. Create a Press Page
on your website and place your press
releases on that page. You can set this
up in WordPress just like your blog with
each press release a new post. I just
create 2 different categories. 1 for blog
and 1 for press. This will create new
pages to your website, fresh content, a
new chance to rank for keywords, and a
new chance to gain more inbound links
to your website – just like your blog.
39. #17 Testimonials
Testimonials are great. Video
testimonials are awesome. Any
type of testimonial you can
place on your website is
testimony to the quality of your
product or service. Scatter
testimonials throughout your
website, not just all on one
Testimonials page.
41. #18 Google Analytics
If you are not tracking your website traffic in detail, you need to be. Google Analytics is a
free tool from Google that tracks your website traffic and provides you with information on
your website visitors. Sign up for free and place a tracking code on your website:
http://www.google.com/analytics/
Some WordPress themes have a designated area for your Google Analytics code. If not, can
usually place in the appropriate file, header.php, etc. found in the WordPress Editor section.
42. #19 Above the Fold
Keep the navigation and other important items, such as Call to Actions above the fold.
Above the fold means the portion of your website that is visual on a person’s computer
screen. Below the fold is the portion of your website that is not visible on a person’s
computer screen – they have to use the scroll bar to see what is below the fold.
A website visitor who is seeking a product or service may not scroll down your home page
if they do not see what they are looking for right away. They may just leave your site.
Therefore, it is important to keep all priority information above the fold. Items above the
fold need to grab a website visitor’s attention and keep them on your page looking for
more information.
Fold Line
43. #20 Website Features
Below are some givens and a couple website features you should think about.
o Of course you should have your company name and logo on your website.
o Most websites have an About Us page. Make sure yours is the best it can be. People are
curious about you, so provide them with some details about your background and what
your business is all about.
o Clearly state the purpose of your website. When someone lands on your website, they
should know exactly what you offer right away. Your website should also be pleasing to
the eye. You know how you’ve run across some of those just plain ugly websites
and, well, you leave right away. You don’t want that happening to you.
o It’s been a common practice to place a duplicate navigation menu in
the footer of your website. Sometimes just the top pages are placed
in the footer, such as: contact, about, eNewsletter, or Privacy. You
decide if you want to place navigation in your footer and what links
you want to place there. You can add normally add your page
navigation into your footer from the Widgets area of your WordPress site or blog.
44. #21 Website Content
o Your website needs to have quality content that appeals to your buyer personas. You can
have the best looking website in the world, but without valuable, remarkable content, it’s
worthless. Write copy not only with keywords in mind, but also with buyer personas in mind.
Provide them with the information they are seeking and make that information easy to find.
All created content offers and blogs should be written around keywords and be interesting to
buyer personas (eBooks, reports, white papers, blog, social media posts…)
o A search bar is optional. If you have a great amount of content on your website, having a
search bar may be useful to your website visitors.
http://wordpress.org/extend/plugins/google-custom-search/
45. #22 SiteMap
o A sitemap can help website visitors find the page they are looking for if they get lost on your
website. It also is a great way to keep all your website pages 2 clicks away from your home
page.
46. #23 Mobile Site
o With millions of mobile phones being used to access the internet,
having a mobile version of your website is almost a must. You can
create an entire mobile site separate from your current website
or you can add some coding to your current website to optimize
it for mobile viewing.
WordPress Mobile Pack
http://wordpress.org/extend/plugins/wordpress-mobile-pack/
48. #23 Mobile Site
Wapple Architect Mobile Plugin for WordPress
There's no redirection to a mobile version of the blog - URLs are exactly the same on web
and mobile giving you the ability to promote and use one single domain!
http://wordpress.org/extend/plugins/wapple-architect/
49. #23 Mobile Site
GOMO by Google
Mobile site building. Mobile site testing. Mobile Google Ads.
http://wordpress.org/extend/plugins/wapple-architect/
50. Anatomy of a Blog
o Make sure your blog includes best practices
– A page title
– All meta tags
– A description
– A Sidebar with Call to Actions
– An RSS Feed
– A Subscription by eMail
– Categories Section
– Recent Posts Section
– Archives
– Social Media Profiles
– Link to Home Page / Blog Roll
– Contact Information
51. Anatomy of a Blog Post
• Make sure your blog post includes best practices
– A page title
– Meta keywords
– A meta description
– An image with an alt image tag
– Heading tags with keywords
– An enticing headline
– Content interesting to your buyer persona
– Search Engine Optimized to get found
on Google by customers
– A question at end to encourage comments
– A clear call to action at the bottom, typically
driving the user to a landing page where they
can convert to a lead.
– In-text links to landing pages, sources
– Social sharing buttons