The document provides guidance on building an effective Facebook advertising campaign for small businesses. It discusses identifying the right audience through interests, locations, demographics, behaviors, or website/email lists. It also covers setting campaign objectives, designing ads with compelling images, headlines and copy, and organizing campaigns into testable ad sets. The goal is to leverage Facebook's targeting tools and advertising platform to drive traffic, leads and sales for small businesses.
Here is the full slide deck for our popular Facebook Advertising: Planning & Implementation webinar.
http://learning.teamtwobees.com/p/facebook-advertising-success/
Facebook Advertising: The Complete Guide (Sample)Dan Neale
Find out more on our training website here: http://alfrd.co/1KG8jtQ
A practical training guide showing you how to get setup with Facebook advertising, target your potential customers, make the most of your budget and ultimately get more business. This is a 26 page sample of what will be offered through our online course delivered via webinar.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
Are you keen to get started with Facebook Ads but just don't know where to begin with all the different choices? Do you want to know how Facebook Ads can benefit your biz and whether they're really worth it?
Do you want to eliminate the guesswork and understand how Facebook Ads work and what you need to do to make them work for YOU?
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Here is the full slide deck for our popular Facebook Advertising: Planning & Implementation webinar.
http://learning.teamtwobees.com/p/facebook-advertising-success/
Facebook Advertising: The Complete Guide (Sample)Dan Neale
Find out more on our training website here: http://alfrd.co/1KG8jtQ
A practical training guide showing you how to get setup with Facebook advertising, target your potential customers, make the most of your budget and ultimately get more business. This is a 26 page sample of what will be offered through our online course delivered via webinar.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
Are you keen to get started with Facebook Ads but just don't know where to begin with all the different choices? Do you want to know how Facebook Ads can benefit your biz and whether they're really worth it?
Do you want to eliminate the guesswork and understand how Facebook Ads work and what you need to do to make them work for YOU?
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
If you are new to digital advertising universe you might be thinking that Facebooks Ads is witchcraft. However, this is why here at Sociality.io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Facebook marketing training I bring a valuable content that will help you make money online and setup multiple streams of income online and make you financially independent in no time
https://6b3dahfbl55h9lef9cb-bk2kdu.hop.clickbank.net/
Learn How to use Facebook for Business.
In this session Learn
1) How to Create a Page?
2) How to Create an Ad on Facebook?
3) How to optimise your Business page to get more likes & responses
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
Social Media Marketing (Facebook & LinkedIn) for Entrepreneurs & Small BusinessWrencis Johnson
An introduction to social media and social networking for entrepreneurs, small business owners, consultants, freelancers, and other marketers. Discusses the scale and usefulness of Facebook, myspace, linkedin, and twitter. Intro to culture of social media marketing by looking at the examples of Wal-Mart and Target.
Facebook marketing for business - 10 tips for better engagement
We believe this article helped you with the benefits of Facebook marketing for business. Are you Looking Social Marketing Company for your Business? Smarther is expertise in Search engine optimization (SEO), Search Engine Marketing (SEM) and Digital Marketing. Get a free quote now by click here or contact us smarther@outlook.com.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
If you are new to digital advertising universe you might be thinking that Facebooks Ads is witchcraft. However, this is why here at Sociality.io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Facebook marketing training I bring a valuable content that will help you make money online and setup multiple streams of income online and make you financially independent in no time
https://6b3dahfbl55h9lef9cb-bk2kdu.hop.clickbank.net/
Learn How to use Facebook for Business.
In this session Learn
1) How to Create a Page?
2) How to Create an Ad on Facebook?
3) How to optimise your Business page to get more likes & responses
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
Social Media Marketing (Facebook & LinkedIn) for Entrepreneurs & Small BusinessWrencis Johnson
An introduction to social media and social networking for entrepreneurs, small business owners, consultants, freelancers, and other marketers. Discusses the scale and usefulness of Facebook, myspace, linkedin, and twitter. Intro to culture of social media marketing by looking at the examples of Wal-Mart and Target.
Facebook marketing for business - 10 tips for better engagement
We believe this article helped you with the benefits of Facebook marketing for business. Are you Looking Social Marketing Company for your Business? Smarther is expertise in Search engine optimization (SEO), Search Engine Marketing (SEM) and Digital Marketing. Get a free quote now by click here or contact us smarther@outlook.com.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Facebook is a powerful tool for business as well as connecting long lost people in your life. Try a page, put events. Let me know how you like it, any suggestions?
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
Site web d’entreprise ou médias sociaux, comment choisir le meilleur canal de...Ekaterina Filippova
Pendant cette conférence, les sujets suivants seront abordés:
- Marketing de contenu et son importance
- Particularités d’utilisation de votre site web pour communiquer avec vos publics cibles.
- Particularités des principaux réseaux sociaux pour bien choisir le canal de communication approprié (Facebook, YouTube, Twitter, LinkedIn, Pinterest, Instagram).
- Quelques examples de communication digitale réussie par des entreprises de la région Suisse Romande.
Science of Facebook Marketing by Dan ZarrellaHubSpot
Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
#1 You Need to define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do, have users become familiar with a brand, generate likes, create sales? What
you are doing defines how you run your ads. For example, if you want to generate sales the cost per
click advertising is probably your best option, but if you want to create brand recognition then cost per
impression advertising is likely your best option.
#2 Use the Ad Space Well
You are allowed 25 characters for your title, 135 characters for your body and an image. This means you
are going to need to write tight ad copy. Take your time – edit, edit, and edit more!
#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving
on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing
budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools
can tell you how many individuals have looked at your ads, how many have clicked on your ads, your
click through rate, and more. This information is very valuable in helping you make decisions about
which ads to run, when to run them and a host of other marketing direction, so make use of it.
#4 Facebook Advertising Blog
I’m guessing you’ve never heard of the Facebook advertising blog (http://facebookadtactics.com/)- you
certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get
the most out of your Facebook ads. There is even a video that walks you through the setup process step
by step.
These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why
not ad them to the things you are already utilizing and increase your ad power two f
How to run success full facebook ads.pdfmitchelhyden
Facebook Ads are a form of advertising on the Facebook platform that allows businesses to create targeted ads to reach specific audiences.
These ads can be in various formats such as image ads, video ads, carousel ads, instant experience ads, collection ads, lead ads, dynamic product ads, canvas ads, polls ads, stories ads, augmented reality ads, slideshow ads, and messenger ads.
Businesses can choose different campaign objectives like brand awareness, reach, traffic, engagement, leads, app installs, and sales to achieve their advertising goals.
Facebook Ads operate on a pay-per-click (PPC) model where advertisers pay when users interact with their ads.
The key to successful Facebook advertising lies in creating engaging content, matching ads to landing pages, using clear call-to-actions, and running A/B tests to optimize ad performance.
How to run ads on Facebook
Create a Facebook Ads Manager account. ...
Start a new campaign. ...
Choose your objective. ...
Set a budget and schedule. ...
Select a target audience. ...
Create your Facebook ad. ...
Monitor analytics and set up reporting.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
7 Ways to Use Facebook Custom Audiences for Increased Reach7 Figure Automation
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Visual process flow for the management and set up of successful Facebook ad funnels. Includes the technical set up and how to implement retargeting to maximise conversions.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
Similar to Facebook advertising guide for Small Business Owners (20)
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
2. What You Will Learn In This Guide
Audience Building
Three ways to create an
audience that would have
an interest, use or need for
the products or services
your company provides.
How to leverage the marketing machine that is Facebook to grow your small business through effectively executing
the following steps:
Ad Targeting
How to specifically target
that audience with your
Facebook Advertising
campaign in a cost-
effective way.
Ad Objectives
The Facebook
advertising objectives
that would best fit the
goals of your campaign.
Building an Ad
A step-by-step process
for building an ad in
Facebook’s Ads
Manager.
Secrets to Success
Tips on how to select
the best audience,
image, headlines,
copy, and effectively
manage the execution
of your campaign from
social media experts
who have achieved
unrivaled success!
3. Building an Audience Based on
Interests, Location, Demographics and
Behaviors
Facebook Ads can be targeted to users by interests along with gender, geography, hobbies,
age, homeowner status, pet owner, and many other characteristics or behaviors.
If you understand what your customers are interested in and how they behave, you can
figure out how to find them on Facebook!
4. Step-by-step process for building a Facebook Ad
based on Interests, Location, Demographics and
Behavior
Company Specific InterestsGeneral Category Interests
You can select general categories your
customers are likely to have identified on
Facebook as an interest.
You can also select an audience based on
people who are interested in one or more of
your competitors.
5. How To Include Location and Demographics
in your Facebook Ad Audience
You can target people who live in a specific area
who are interested in the category or competitor
you selected previously.
You can then include layers like “Men” between
“21-45” who own a “Home.” Many other
demographics are also available on the dropdown
menu shown above.
Location Demographics
6. HOW TO INCLUDE BEHAVIORS IN YOUR
FACEBOOK AD AUDIENCE
Along with Interests and Demographics, Behaviors can
be also included when building your Facebook Ad
Audience through the highlighted field above.
Examples of Behaviors include Automotive, B2B,
Charitable Donations, and more.
Behaviors
7. Building an Audience Based
on Your Customer Email
List
Your inactive customer email list can be a gold mine. Bring
them back to life by loading that email list into Facebook’s
Power Editor and target ads at Facebook users who have
done business with you before.
Generate repeat business by letting your past customers
know about future offers!
8. Step-by-step process for Building a Facebook
Ad based on Your Customer Email List (Part
1)
Step-by-step:
1. Go to Power Editor
2. Click on “Audiences”
3. Click on “Create Audience”
4. Select “Customer List”
5. Select “Upload File”
9. Step-by-step process for Building a Facebook Ad
based on Your Customer Email List (Part 2)
Select Emails on Dropdown Upload File, Click Create Audience
10. How To Create a Lookalike Audience
from Your Custom Email List
Custom Audiences include only the email addresses or profiles uploaded into the Power Editor. A
Lookalike file uses those profiles to create a larger audience of people with similar FB profiles.
Lookalike Audiences are a way to reach new people who are likely to be interested in your business
because they're similar or “look like” customers you care about based on their Facebook activity.
Once the Custom Audience is loaded per the previous slide, type that Audience name to “Create
Lookalike” field and then click the Green “Create Audience” button.
11. Building an Audience Based on
Your Website Visitors
Build an evergreen Facebook audience of website visitors who will be targeted through
remarketing display ads via Facebook after they visit your website.
This is a great opportunity to give website visitors a reason to come back to your site and
learn about the new products and services!
12. Step-by-step process for Building a Facebook Ad
based on Your Website Visitors (Part 1)
Create a Facebook pixel and add
that pixel’s html code to your
website.
Create Ads through the
Facebook Ads Manager that will
be served to people who visit
your website.
Bring website visitors back to
your site for future purchases
and engagements by clicking
through your Facebook Ad.
1. How To Create A Facebook Pixel
13. Step-by-step process for Building a Facebook Ad
based on Your Website Visitors (Part 2)
Audience history: By default, your
Custom Audience tracks for up to
30 days. You can change the
setting to up to 180 days.
Audience size: Your audience will
be empty when you first create it,
but will increase as more people
visit your website.
2. How To Create A Custom Audience
14. How To Create a Lookalike Audience from
Your Website Visitors or Custom Audience
Lookalike Audiences are a way to reach
new people who are likely to be interested
in your business because they're similar or
“look like” customers you care about
based on their Facebook activity.
By typing the name of your Custom
Website Audience populated by people
who visited your website, you can then
make an audience of people who “look
like” your website visitors.
15. Secrets to Success:
How To Identify The Audience That Works Best For Your Business
What is the best way for your business to build a Facebook Advertising audience to converts? Ask these
five questions to get started:
Q : Do you have a website for your small business?
A: Implement the remarketing pixel and begin to build a Facebook audience of people who have visited your website.
Q : Do you have a customer email list?
A: Upload that list into Facebook’s Power Editor to create a custom and lookalike audience.
Q : What are your customers interested in and who are your primary competitors?
A: Identify competitors that can be selected to create an interest-based audience.
Q : Do you have a brick and mortar business?
A: Target customers within a 20 mile radius of your business.
16. Building Your Facebook Ads: Identifying
Campaign Objectives (Part 1)
Ask the following questions to identify the objective
that works best for your campaign:
Q: Do you want to promote a piece of content?
A. Select “Boost your posts”
Q: Do you want more Facebook Likes for your
business page?
A: Select “Promote your Page”
Q: Do you want to increase website traffic?
A: Select “Send people to your website”
Q: Do you want more sales leads or online
conversions?
A: Select “Increase conversions on your website”
The following objective options are available in
during the Ad building process:
17. Building Your Facebook Ad: Audience, Characteristics,
Daily Budget (Part 2)
Select the Audience to target with your
Facebook Ads campaign
Select Locations, Age Range, Gender, Language,
Demographics, Interests, Behaviors, Categories
and Connections. Note: You do not need to fill in
every field.
Determine how much you want to spend on a
daily or lifetime budget for your Ad.
This is the first screen you will see when building a Facebook Ad after choosing your
objective. You can begin driving significant traffic for as little as $10 per day.
18. Building Your Facebook Ad: Imagery, Headlines,
Copy (Part 3)
Select an image for your Facebook Ad
(recommended specs are 1200 x 628). You can
also select and upload a short video.
You can select (1) image for a one image ad, or (5)
images for a carousel.
The fill in your Headline, Text and select a Call To
Action from the dropdown menu.
Select Ad placements, which include Desktop
News Feed, Mobile News Feed, Desktop Right
Column or Instagram.
As you scroll down, you will see prompts for adding imagery, writing a headline, copy, selecting a CTA, and
identifying placements…
19. Secrets To Success
How To Select The Best Imagery for Your
Facebook Ad
Show people who are using your product in your Facebook Ad imagery.
Make sure your image doesn’t have 20% or more of its pixels dedicated to text, per Facebook's Advertising
Policies, by using the grid tool to check your photos.
Focus your message by cropping tightly around the important part of the image.
Make sure the images you use are high resolution!
Your image should reflect your brand's personality.
Keep it simple. If you drove past the image at 60 mph, would you understand it?
Show the benefit that people get from your product, not just a photo of the product.
20. Secrets To Success:
Tips on Creating Headlines that Convert for your Facebook Ad
Keep it simple.
Calls to action work best, tell the user exactly
what you want them to do.
Focus on the benefits of your product rather the
features.
Ask a question!
21. Secrets To Success:
Tips on Creating Ad Copy that Converts for your Facebook Ad
Keep your text shorter than 90 characters to prevent it from being cut off on devices with smaller screens.
Match your message with the audience you're targeting.
If you're trying to reach two different groups of people, try creating two different ads and using different
images or text for each group to customize your message.
Use the text area to hook the viewer with a question, call to action or a statement.
22. Secrets To Success:
Four Characteristics of a Facebook Ad Design That Works
Four Characteristics of a Facebook
Ad That Works:
1. It's visual
2. It's relevant
3. It includes an enticing value prop
4. It has a clear call-to-action
23. Organize and Optimize Campaigns, Ad Sets and
Ads on Facebook
Campaigns correspond to each of your advertising
objectives, like building brand awareness or driving
web traffic.
Each campaign can feature multiple ad sets, each of
which has its own budget and schedule.
Within each ad set, you can have multiple ads, each of
which can feature different images, links, video or text.
Image Via Facebook.com
24. Secrets To Success:
Organize and Optimize Campaigns, Ad Sets and Ads on Facebook
Begin by launching one Campaign, with one Ad Set and three Ads with slight design
variations targeting the same audience.
Test the Headline, Copy or Imagery with each of the three ads in your ad set by keeping
the other two aspects of each ad constant.
Allow Facebook’s Algorithm to serve the Ad within each Ad Set most likely to convert.
Understand which differentiators make your ad successful and carry that strategy
forward into your next campaign.