Facebook Marketing
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This document discusses how to use Facebook marketing to grow a business online. It explains that social media friends can be a business's first customers. It then discusses digital marketing techniques like social media marketing, search engine optimization, and Facebook ads. It emphasizes targeting the right audience and provides tips for branding, creating attractive content, and setting up payment and delivery systems when selling on Facebook. The overall message is that Facebook marketing allows businesses to target specific audiences cost-effectively and connect with customers globally.
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Facebook Marketing
- 1. Facebook Marketing Facebook Marketing – Grow your Business Online Prakash Upreti If you think to sell, your social media friends can be your first customers. Prakash Upreti Social Media Friends
- 2. Disclaimer Facebook Marketing – Grow your Business Online Prakash Upreti All logos, pictures, images, photos & trademarks used in this presentation are property of their respective owner. Presentations are intended for educational & learning purposes only and do not replace independent professional judgment. Apart from download and print, in webinar; attendees should note that sessions may be recorded and may be published in various media, including print, audio and video formats without further notice. The trainer/ facilitator is not associated with any brands, companies or organization or intends marketing of any product. Disclaimer Icon
- 3. Effective Marketing Facebook Marketing – Grow your Business Online Prakash Upreti Selling a comb isTRADITIONAL marketing. A bald person seeing comb.
- 4. Sale in Package Facebook Marketing – Grow your Business Online Prakash Upreti Always plan for selling something more. Hair Oil Shampoo Mirror Wig
- 5. Traditional Way Facebook Marketing – Grow your Business Online Prakash Upreti TRADITIONAL way of selling. Shopkeeper
- 6. Modern Way Facebook Marketing – Grow your Business Online Prakash Upreti MODERN way of selling. Furniture Online
- 7. The POWER Facebook Marketing – Grow your Business Online Prakash Upreti The power of FACEBOOK MARKETING Facebook Marketing
- 8. Digital Marketing Facebook Marketing – Grow your Business Online Prakash Upreti Digital marketing is known as various methods which we implement in marketing on Digital Platform. Email Marketing, promoting products in Social Media like Facebook, Instagram,Twitter, website banner ads, SMS marketing or any medium of marketing method is known as Digital Marketing. Branding Image
- 9. Types of Digital Marketing Facebook Marketing – Grow your Business Online Prakash Upreti • Social Media Marketing • Ghost Marketing • Short Messaging System • Blogging • YouTubing • Newsletter & Mass mailing • Search EngineOptimization Digital Marketing
- 10. Types of Digital Marketing Facebook Marketing – Grow your Business Online Prakash Upreti • Search Engine Marketing • Google Ads promotion • Facebook SponsoredAds • Content Marketing • Google Location Marketing • Social Media Commenting • Instant Messenger Marketing Digital Marketing
- 11. Why Digital Marketing? Facebook Marketing – Grow your Business Online Prakash Upreti • Reaching your exact audience • Cost effective marketing • Fast & easy process • Global reach • Control your audience • ROI : Return of Investment • Stay connected with customers Why icon
- 12. Audience Targeting Facebook Marketing – Grow your Business Online Prakash Upreti • Demographics • Age • Interest • Cookies • IP Address etc Customer Targeting
- 13. Make Yourself Facebook Marketing – Grow your Business Online Prakash Upreti “ Nobody makes you & your BRAND, you have to make yourself. Man carving own statue
- 14. Basic Skills to learn Facebook Marketing – Grow your Business Online Prakash Upreti Things to learn Documentation Accounting Photography Photoshop
- 15. Sell Online Facebook Marketing – Grow your Business Online Prakash Upreti THINK – What _____________ you can make? Where ____________ you can sell? How ___________ grow your brand? Why _____________ sell online? When _______ you can sell? Sell Online, anywhere, anytime
- 16. Traditional Marketing Facebook Marketing – Grow your Business Online Prakash Upreti Traditional marketing still has impact on audience but it becomes costlier to reach more audience, it hardly gives data and analytics. People spreading information on Auto
- 17. Facebook Marketing Facebook Marketing – Grow your Business Online Prakash Upreti Target anyone, any age, gender, location, interest etc Reach your exact audience . Facebook marketing
- 18. Sniper Advertising Facebook Marketing – Grow your Business Online Prakash Upreti Target your PLAN. Sniper Targeting
- 19. The Shortcut Facebook Marketing – Grow your Business Online Prakash Upreti Someone who thinks that BRAINDING has ho shortcut is still travelling a long journey in a TRAIN. A confused man on a Train
- 20. Sell on Facebook Facebook Marketing – Grow your Business Online Prakash Upreti Promote Products, home based products, services, dropshipping etc Sales image
- 21. Branding Facebook Marketing – Grow your Business Online Prakash Upreti Branding & Wrapping Packaging types
- 22. Template Products Facebook Marketing – Grow your Business Online Prakash Upreti 1. Attracting Title 2. Relevant Image 3. Call to action or hashtag 4. Any information 5. URL, Facebook etc 6. Contact Number
- 23. Learn Few Things Facebook Marketing – Grow your Business Online Prakash Upreti Camera Handling , photography, light box Banner Designing in Photoshop or Canva Caption Writing – Nepali Typing , Google Unicode (link PFS Blog) Banner designing tools
- 24. Facebook Boost Facebook Marketing – Grow your Business Online Prakash Upreti About Creating Campaigns, Ad Set, Ads, Targeting in Instagram Target audience, budget, end date , banner sizes. Facebook Ads Image
- 25. Things to Remember Facebook Marketing – Grow your Business Online Prakash Upreti 1. Plan your Services or Products 2. Plan your AUDIENCE 3. Plan your BUDGET 4. Plan converting leads to Sales 5. Plan SHIPPING & Delivery 5 Fingers
- 26. Campaign Types Facebook Marketing – Grow your Business Online Prakash Upreti Awareness Brand awareness Reach Consideration Traffic Engagement App installs Video views Lead generation Messages Conversion Conversions Catalog sales Store traffic
- 27. Payment Gateways Facebook Marketing – Grow your Business Online Prakash Upreti Paying for Facebook Ads, Get paid, local level payment, eSewa, Khalti, Nabil & Himalayan Bank Card Accept system
- 28. Delivery & Shipping Facebook Marketing – Grow your Business Online Prakash Upreti Shipping-local Shipping international Delivery Options
- 29. Question Answers Facebook Marketing – Grow your Business Online Prakash Upreti 10 Mins Question Answers Sales image
- 30. Thank You Facebook Marketing – Grow your Business Online Prakash Upreti Contact Details Prakash Upreti prakash@sriyog.com www.sriyog.com/team Connecting People
Editor's Notes
- 1 Minute
- 3 Minutes
- 4 Minutes
- Bundling products, making packages can help to sell, it can be offered with discount. Ecommerce websites and apps shows suggestions like “People who bought this product bought this too” Its concept of selling more products.
- 4 Minutes
- 4 Minutes
- One of the best way to promote products, easy, fast and effective.
- Brand are not made overnight, it needs dedication and vision. Squeezing lemon and pouring in a bottle can be brand but it needs proper planning, advertising, quality etc.
- There are various platform for digital marketing. Facebook is one of the part of it. Facebook Marketing is among digital marketing but sometimes wrongly termed as only digital marketing.
- There are various platform for digital marketing. Facebook is one of the part of it. Facebook Marketing is among digital marketing but sometimes wrongly termed as only digital marketing.
- Target with demographics, age, area, interest, Define Cookies, how they works and follows visitor later. Define how a person travelling from Kathmandu to Biratnagar likewise can be targeted through advertising. Define how Google Ads search results works.
- Why Digital Marketing ?
- Man carving himself – Nobody makes you, you have to make yourself
- Learning links - https://sriyog.com/blog/productive-lockdown LinkedIn, YouTube, Udemy, Coursera etc . Even you have employees, you should have knowledge of how stuffs works.
- Its necessary to think that what you can make, do, work, create ? Location of product market, you can sell in local market, local area, in your city, can sell in ecommerce platform nationwide,. If you have non tangible products then you can sell online, Facebook, or also by making your own website, amazon etc. Even for your tangible products, whole world is market.
- Its necessary to think that what you can make, do, work, create ? Location of product market, you can sell in local market, local area, in your city, can sell in ecommerce platform nationwide,. If you have non tangible products then you can sell online, Facebook, or also by making your own website, Amazon etc. Even for your tangible products, whole world is market.
- Its necessary to think that what you can make, do, work, create ? Location of product market, you can sell in local market, local area, in your city, can sell in ecommerce platform nationwide,. If you have non tangible products then you can sell online, Facebook, or also by making your own website, Amazon etc. Even for your tangible products, whole world is market.
- Its necessary to think that what you can make, do, work, create ? Location of product market, you can sell in local market, local area, in your city, can sell in ecommerce platform nationwide,. If you have non tangible products then you can sell online, Facebook, or also by making your own website, Amazon etc. Even for your tangible products, whole world is market.
- Guide to proper marketing, how to market products, what to market, where people buy.?
- What can be sold? Things that can be created and sold online, services, products, trading, drop shipping, food item, handicrafts, tuition, cooking tips Screenshot - Handicrafts items, food, gifts, drop shipping, services, online classes, daraz, sastodeal.
- Wrapping is not needed for service based business.
- Make design templates, template helps to create similar posts, helps to contact your business even only image is shared from any medium or from disruptive medium.
- https://pfs.com.np/blog/support/unicode-nepali-typing/
- Facebook Ads Manager, Facebook business. Show details of creating facebook page, create campaign, ad sets, ads, start & ending date. Also show automated reply setting, away, notes in chat. Define how to make engagement of Facebook page, contest, quiz, post, happy customer, customer feedback, invite people to like page. How to buy facebook likes, boost ads, carousel ads, leads, ads in messenger, instagram.
- 1. Plan your Services or Products - what to sell 2. Plan your AUDIENCE - whom to sell , local or international 3. Plan your BUDGET - budget – CPA - Cost Per Acquisition, 4. Plan converting leads to Sales - Phone support, call, chat, convince 5. Plan SHIPPING & Delivery - select any channel partner
- Facebook Ads Manager, Facebook business. Show details of creating facebook page, create campaign, ad sets, ads, start & ending date. Also show automated reply setting, away, notes in chat. Define how to make engagement of Facebook page, contest, quiz, post, happy customer, customer feedback, invite people to like page. -------------- Start showing in Facebook Ads – Realtime How to buy facebook likes, boost ads, carousel ads, leads, ads in messenger, instagram.
- Define about legal and paypal gateways. How to make cards ? How to use credit cards. Let them know Standard Chartered and few gold cards only work and also let them know that NRB rule of using only less than USD 2500* . Define that credit card acceptance gateways can be processed from Khalti by paying first time cost and few percentage on every transaction cost. Nabil Bank & Himalayan Bank offers payment acceptance gateway. More things and information can be taken from NRB.
- Shipping is never a problem, if anything can be sold, then it is also known that it can be shipped easily, bus has connectivity to every corner of Nepal and there are shipping gateways which delivers worldwide. It depends upon a product that how much it has margin to present in local or foreign market.
- 2 Minutes of each question, only related to topics.
- Send blog links all about this program in chat.