1. Timothy Rosenthal
10 Alpine Drive, Latham, NY 12110
(518) 573-2422
Tim.Rosenthal@yahoo.com
A dynamic professional with 6 years of experience as an e-Communications Marketing Associate who has
developed an expertise in strategic planning, project leadership, process improvement, troubleshooting and
quality assurance. Skilled in managing vendor relationships, optimizing e-communications campaigns and
educating the sales team on the most effective uses of the iPad for customer visits. Accomplished in creating
new technology for the company’s website and homepage to draw potential and repeat customers.
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Professional Experience
2007 - Present
Taconic Farms, Inc., Hudson, NY
Taconic is a global provider of genetically modified mouse and rat models and services.
e-Communications Marketing Associate
Key Responsibilities
e-Communications
Build and update all web based content to attract potential customers and retain repeat customers.
Create and optimize company-wide e-communications strategies and campaigns.
Collaborate with business units and the Information Systems Department to establish processes for
the development and execution of e-communications.
Manage e-communication vendor relationships through regular contact, requesting periodic reports,
and training vendors to meet the company’s needs.
Work in concert with finance, sales and product managers determining the return on investment of all
e-communications.
Partner with Information Systems Database Manager to enhance the list quality and segmentation of
e-communications.
Drive the rollout of new e-communication system functionality.
Train sales representatives and product managers on e-communication tools and best practices.
Serve as Marketing Administrator for trade shows, handle registration and logistics as required.
Sales Team
Provide iPad sales training demonstrating how the iPad can be used for more effective customer visits.
Interact with the sales team in developing flyers geared towards specific customers’ needs and desires.
Create e-mail communications to introduce new products, announce promotions and invitations for
upcoming scientific presentations for the sales team to send to their customers.
Accompany the sales team to trade shows in order to connect with customers and prospective
customers at trade show.
Key Accomplishments
Created a fully functioning search engine utilizing Google search technology since the original website
did not have the capability.
Designed a homepage that allows the display of the company’s advertising in a rotating fashion.
Implemented a Webinar Process on various health and scientific topics which has successfully engaged
and developed prospects.
Established Taconic on Social Media outlets and while focusing efforts on Twitter and LinkedIn the
company’s Facebook page still needs to be managed.

2. 2005 – 2006
Bridgestone/Firestone Retail & Commercial Operations, LLC, Watertown, MA/Clifton Park, NY
Sales Associate
Key Responsibilities
Developed key financial and business strategies in concert with store management to increase store
profits and improve relationships with key stakeholders.
Awarded “The Boston District Store Team of the Year” due to significant contributions through sales
and client interactions.
Nurtured and established solid business relationships both internally and externally increasing
customer satisfaction and loyalty.
Fostered leadership and management skills by consistently interacting with retail and commercial
customers.
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Additional Professional Experience
Testwell Labs, Inc., Field Monitor and Air Technician, Albany, NY, 2002 – 2004
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Education
University of Phoenix, Phoenix, AZ, Master of Information Systems,10/2010
GPA: 3.8
Bentley College, Waltham, MA, Bachelor of Science in Business Management, 05/2006
Minor in Computer Information Systems
GPA: 3.47
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Professional Skills
Microsoft Office Suite including Word, Excel, PowerPoint, Projects, Visio and Access, Adobe Photoshop,
Illustrator, Dreamweaver, Adobe Acrobat Professional
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Community Affiliations
Co-Founder of Anne’s Quest Foundation which raises money for cancer research and awareness in addition to
improving the quality of life and financial support for those touched by this disease. Created the website for
the Foundation at www.annesquest.org and play an integral part in the planning and organization of a 5K
annual run and 3K annual walk.