1. LISA
DAY
e-mail
LNDay019@gmail.com
telephone
(925) 872-2973
website
www.LisaDayYoga.com
LinkedIn
www.linkedin.com/
in/lisa-day-6879b770
SUMMARY OF
QUALIFICATIONS
Project management: Directed design, development, and marketing aspects of
2,000+ items resulting in an annual revenue growth 7 times greater than
company average and a gross margin 2-3 times greater than average.
Product development: Researched, developed and launched 100+ new items
across 10
product categories and 4 seasons, delivering $600K-$1M in sales growth
annually.
Marketing strategy development and execution: Grew Facebook audience from
800 to
45K within 10 months (current audience is 80K+) through creative
content generation, partnerships and strategic advertising. Increased
social exposure tripled traffic to brand website.
Entrepreneurial: Thrive in fast-paced, ever-evolving environments with
the opportunity
to learn, work within and affect multiple areas of the business.
Quick learner with an analytical mind: Ability to synthesize large
amounts of
information into an easily understandable and executable format.
EXPERIENCE
Marketing Manager
2015 - present
Innerstellar Pilates & Yoga, Berkeley, CA
 Oversee creation of all marketing communication including monthly
newsletters, promotional e-mails, in-studio signage, online
advertising and social media
 Manage two social media work traders and engage with teachers, staff
and students to build community and market studio events.
Proprietary Brands Manager, Category Manager,
2008 - 2016
Product Development Manager
Art Supply Enterprises, D.B.A. MacPherson’s, Emeryville, CA
Brand, Category, Project Management:
 Directed design, development, pricing, promotional and marketing
aspects of proprietary brands, managing 2,000+ items across multiple
product categories, resulting in a 7% average revenue growth
annually, (roughly 7 times the overall company and industry average)
and a gross margin 2-3 times above average.
 Lead efforts to identify, develop and execute product and marketing
opportunities to strengthen market share of brands.
 Designed and oversaw complete re-branding of largest proprietary brand
Art Alternatives, ($15M in annual sales), including re-packaging 1,200+
items, creating a new website and tools for internal teams, outside
sales force, retailers and consumers to understand new look and message.
 Identified opportunities to rationalize and consolidate offerings,
enabling equal or increased sales with a smaller SKU range, increasing
efficiency.
Pricing & Margin Analysis:
 Created pricing & promotional strategies for new products.
 Reviewed sales and margin contribution of all items annually, managing
vendor and freight increases as well as competitive threats to maintain
and grow company sales and profitability.
Quality Assurance & Regulatory Compliance:
 Developed compliance testing and QA/QC guidelines for item production
across 20+ factories on 4 continents.
Product Development & Sourcing:
 Researched, developed and launched 100+ new items across 10 product
categories and 4 seasons, delivering an additional $600K-$1M in
revenue annually.
 Partnered with retailers to identify opportunities for capitalizing
on market trends and improving profitability through the development

2. of private label
products.
 Selected product
manufacturing
partners based
on cost, MOQ,
quality and
logistic
considerations.
Interacted with
domestic and foreign suppliers across 4 continents, as well as a
number of internal departments to ensure successful product launches
and ongoing sales.
Marketing, Merchandising & Promotions:
 Social Media: Built brand presence on Facebook, Instagram & Pinterest
to reach potential customers and increase brand recognition and
loyalty. Grew Facebook audience from 800 to 45K within 10 months
(current audience is 80K+) through. . .
LISA DAY
Marketing, Merchandising & Promotions (continued):
 (continued). . . creative content generation, partnerships and strategic advertising.
Increased social exposure tripled traffic to brand website.
 Guerilla Marketing: Worked with bloggers & influencers to review and feature products at
events and across multiple online platforms resulting in double digit sales growth of
featured items.
 Trade Shows: Represented brand at industry trade shows, workshops and national sales
meetings. Designed booth, marketing materials, and show specials.
 Merchandising: Ensured brand integrity through strategic development of product, packaging
and merchandising programs. Designed display solutions for a wide range of retailers
including boutiques, college bookstores and mass merchants to display products in a space-
saving yet eye-catching way to increase sales.
ESOP Committee Member:
▪ Acted as liaison between executive team and employees regarding Employee Stock Ownership Plan.
▪ Planned employee events to educate and boost engagement and interaction.
Sales & Marketing Manager, Assistant to Designer/Owner
2004 – 2008
Offhand Designs, Oakland, CA
▪ Sales: Grew wholesale accounts from 25 to 350+ generating a 200% increase in annual sales.
Established and managed a successful drop ship program, doubling online sales.
▪ Trade Shows: Represented the company at 4-6 professional trade shows annually including: New
York International Gift Fair (NYIGF) and Accessories the Show.
▪ Marketing: Managed all online marketing including newsletters and company website.
Built contact database including press, retailers, and suppliers, allowing for greater
information sharing within the company and the creation of tailored marketing campaigns.
Designed marketing materials to educate retail staff about the company & our products, as
well as provide merchandising ideas and strategies for increasing sales in-store.
▪ Product Development and Production Planning: Assisted in the design, material selection, and
manufacture of products across 3 retail channels.
Bartender, Server, Hostess
2000 - 2006
Applebee’s Grill and Bar, Walnut Creek, CA
▪ Service excellence: Prioritized and managed multiple tasks simultaneously in a fast-paced
environment while remaining calm, friendly, and helpful to guests and coworkers.
▪ Sales: Consistently ranked in the top 10% for sales among coworkers. Utilized special
promotions and up-selling to increase order totals by 60%.
▪ Team work and building: Trained, supervised, and motivated new employees, reducing turnover.
EDUCATION
San Francisco State University, San Francisco, CA
1999 – 2005
B.S. in Business Administration, emphasis in Entrepreneurship/Small Business Management
▪ Honors: Full 4-year academic scholarship awarded by university president; Summa Cum Laude
graduation honors; top student in the school of Business Management
▪ Areas of study: Management, marketing, communications, branding, consumer behavior,
production planning, and financial analysis
B.S. in Apparel Design and Merchandising, 2005
▪ Areas of study: Garment design and construction, merchandising, trend forecasting, sourcing,

3. pricing, and the psychology of fashion
ADDITIONAL SKILLS & EXPERIENCE
Computer: Microsoft Office (Word, Excel, Outlook, Power Point); Google Drive; Intuit Quickbooks;
Adobe Creative Suite
(Photoshop, Acrobat, Illustrator); MindBody
Web & E-mail Marketing: Designed and maintain personal websites (LisaDayYoga.com,
KikiLovelaceYoga.com).
 Design & create e-mail marketing campaigns for self, local businesses and national brand on a
wide variety of platforms (Constant Contact, Mail Chimp, iContact)
Teaching: Forrest Yoga (200 RYT) & Pilates Instructor - teach weekly classes and private
sessions
Fine Art: Professional oil and acrylic painter; skilled at hand and computer-aided illustration
Fundraising: Organized, promoted, and managed personal and business fundraising events for four
years, raising
over $20,000 for local families in need.