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Jessica Spear a Digital Marketing Expert

A detailed chronological professional growth over the last 15+ years.

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Jessica A. Spear
618 Sunset Street, Clarks Summit, Pennsylvania 18411
(570) 406-3877
jessica_spear@outlook.com
Jessica Spear’s LinkedIn Profile
Summary
Multi-discipline leader who works effectively as an individual contributor or as a member of a cross-functional team to achieve
specific goals. Understanding the consumer life-cycle was formed by extensive sales, digital marketing, and software knowledge
best in class standards. Strategic and methodical thinking provides cost effective and scalable business solutions that directly
contribute to a company's profitability.
Skills
Attentive listener
Observant
Interpersonal communication
Methodical execution
Respectful
Fiscally responsible
Research skills
Problem solver
Technical knowledge
Mentor
Organizational process
Conflict resolution
Professional Experience
Director of Client Services, Agency Operations and Change Management 2014 - 2018
Pepperjam, Wilkes-Barre Pennsylvania
Managed client service teams of 2 to 6 people, internal decision maker for the clients and primary contact for clients. Analyzed
clients' website data to quantify campaign performance, identify consumer trends and design performance marketing plans.
Facilitated employees use of software systems, contracts, and standardization of processes. organizational processes supported
standardizations to increase efficiencies. Directed project governance and communicated business changes.
Key Achievements
 Accepted positions at the request of senior leaders; received initiatives from senior leadership; managed innovation meetings.
 Exceeded revenue goal by 40%, $15.3 million, and ranked #453 on Internet Retailer Top 500 in 2016.
 Designed invoicing process using 5 days, reduced from 25 days; enabled finance to start charging clients late fees.
 Acquired $500,000 of new business within 3 months of launching first product training program.
 Created automated client reports reducing reporting time from 2 hours per report to 30 minutes for $159 annually.
 Dedicated personal time to educating and coaching employees on Google Analytics and data analysis.
 Collaborated with Systems Engineer on migration of company from Box to OneDrive.
Senior eCommerce Consultant 2009 - 2014
Solid Cactus, Drums Pennsylvania
Developed book of business focusing on client retention. Specialized custom solutions for web development projects, digital
marketing strategies and sourcing software per client. Pursued new business through specialized searches, client referrals and
competitive research. Directed 4-person project teams.
Key Achievements
 Exceeded revenue goals by 25% over 5 years.
 Acquired the largest amount of new business in 2012 with 67 new clients.
 Guided client partnership and revenue goal, 5-years $5.0 million; achieved goal in 2 years due to strategic marketing plans.
Field Sales Support 2006 - 2008
Paychex Inc., Marlton New Jersey
Encouraged retirement sales department of 12 representatives and a District Manager. Qualified leads prior to assigning a
representative. Maintain database of leads and prospects. Aided District Manager in hiring staff. Evaluated human capital
management needs. Audited client contracts and retirement forms, adhering to federal laws and timely recording documents
supporting revenue goals.
Key Achievements
 Developed training to support representative’s MS Office needs; reduced contract errors and contract processing time.
 Selected to collaborate with senior administrative staff for new software launch; participated in UAT and best practice creation.
National Account Executive, Key Account Rep., and Regional Marketing Assistant 2001 - 2006
Spring Air Partners N. A., Philadelphia Pennsylvania
Coached and developed 4 representatives responsible for performance on national accounts. Serviced 141 stores across 5 key
accounts in 5 states. Supported 6 representatives, VP of Marketing & Sales, Controller, and regional President as regional
marketing assistant. Implemented processes standardizing creation of retail product specifications, inventoried marketing
collateral and corrected shipping inconsistencies. Administered trade show budgets and plans for factories in PA, NJ and OH.
Key Achievements
 Promoted twice into new positions, key account representative and national account executive.
 Exceeded key account revenue goal by 6.2% when returns reached record low, 1.8%; crafted audience specific product training
per account; coached top 10 under-performing sales associates weekly.
 Selected as interim Upstate New York representative; revitalized 2 accounts without ability to travel to territory.
 Configured, trained, and released email services for Philadelphia factory; reduced fax and supply usage, reducing costs.
Executive Marketing Assistant 1999 - 2001
Commonwealth Telephone Enterprises, Dallas Pennsylvania
Coordinated daily operations for 8 employees, VP of Marketing and SVP of Marketing. Administered work and personal
calendars for VP of Marketing and SVP of Marketing. Cleansed and formatted data files for direct mailing campaigns.
Collaborated with Product Managers, Finance and vendors maintaining project tasks and deliverables so launch date milestone
achieved. Designed presentations, facilitated Human Resource paperwork, and maintained monthly and annual budgets by
submitting expenses and invoices before month close.
Key Achievements
 Enhanced marketing ROI; reduced fulfillment costs, $23.62 per customer, creating a process eliminating fulfillment duplication.
Technical Proficiencies
eCommerce Platforms Magento, Shopify, WooCommerce, Yahoo Stores
Analytics Google, Tag Manager, DC Storm, Omniture, Convertro, Oplytic, 4C Insights, Social Bakers
Search Search Console, SEOMoz, Conductor, SEMRush, Screaming Frog
Remarketing / Retargeting Criteo, AdRoll, Cybba
Display DoubleClick, TrueEffect, Google
Bid Management Marin, Kenshoo, AdWords MCC
Feed Generation GoDataFeed, VersaFeed, Channel Advisors
Content Management (CMS) SharePoint, WordPress
Email Marketing MailChimp, AWeber, Constant Contact
Business Operations NetSuite, NetSuite Resource Management, Aha!, Teamwork, Trello, Qlik, SuperMetrics, Office
365, Citrix Systems, Novatus, HubSpot, Percolate
Education & Technical Proficiencies
Applied Mathematics
Luzerne County CommunityCollege 2009-2010
12 credits
Google: AdWords, Analytics, Tag Manager, Display,
Shopping
Marin
Bing
Facebook
HubSpot
Architectural Engineering
Drexel University, Philadelphia, Pennsylvania 1996-1997
60 credits
SharePoint
Project Management
PMP certification through Project Management Institute
in progress
References
Christopher Graham
CEO Graham Advisory Network
Email: chris@grahamadvisorynetwork.com
Raymond Terwilliger
Pepperjam, General Counsel
Email: rterwilliger@pepperjam.com

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Jessica Spear a Digital Marketing Expert

  • 1. Jessica A. Spear 618 Sunset Street, Clarks Summit, Pennsylvania 18411 (570) 406-3877 jessica_spear@outlook.com Jessica Spear’s LinkedIn Profile Summary Multi-discipline leader who works effectively as an individual contributor or as a member of a cross-functional team to achieve specific goals. Understanding the consumer life-cycle was formed by extensive sales, digital marketing, and software knowledge best in class standards. Strategic and methodical thinking provides cost effective and scalable business solutions that directly contribute to a company's profitability. Skills Attentive listener Observant Interpersonal communication Methodical execution Respectful Fiscally responsible Research skills Problem solver Technical knowledge Mentor Organizational process Conflict resolution Professional Experience Director of Client Services, Agency Operations and Change Management 2014 - 2018 Pepperjam, Wilkes-Barre Pennsylvania Managed client service teams of 2 to 6 people, internal decision maker for the clients and primary contact for clients. Analyzed clients' website data to quantify campaign performance, identify consumer trends and design performance marketing plans. Facilitated employees use of software systems, contracts, and standardization of processes. organizational processes supported standardizations to increase efficiencies. Directed project governance and communicated business changes. Key Achievements  Accepted positions at the request of senior leaders; received initiatives from senior leadership; managed innovation meetings.  Exceeded revenue goal by 40%, $15.3 million, and ranked #453 on Internet Retailer Top 500 in 2016.  Designed invoicing process using 5 days, reduced from 25 days; enabled finance to start charging clients late fees.  Acquired $500,000 of new business within 3 months of launching first product training program.  Created automated client reports reducing reporting time from 2 hours per report to 30 minutes for $159 annually.  Dedicated personal time to educating and coaching employees on Google Analytics and data analysis.  Collaborated with Systems Engineer on migration of company from Box to OneDrive. Senior eCommerce Consultant 2009 - 2014 Solid Cactus, Drums Pennsylvania Developed book of business focusing on client retention. Specialized custom solutions for web development projects, digital marketing strategies and sourcing software per client. Pursued new business through specialized searches, client referrals and competitive research. Directed 4-person project teams. Key Achievements  Exceeded revenue goals by 25% over 5 years.  Acquired the largest amount of new business in 2012 with 67 new clients.  Guided client partnership and revenue goal, 5-years $5.0 million; achieved goal in 2 years due to strategic marketing plans. Field Sales Support 2006 - 2008 Paychex Inc., Marlton New Jersey Encouraged retirement sales department of 12 representatives and a District Manager. Qualified leads prior to assigning a representative. Maintain database of leads and prospects. Aided District Manager in hiring staff. Evaluated human capital management needs. Audited client contracts and retirement forms, adhering to federal laws and timely recording documents supporting revenue goals. Key Achievements  Developed training to support representative’s MS Office needs; reduced contract errors and contract processing time.  Selected to collaborate with senior administrative staff for new software launch; participated in UAT and best practice creation. National Account Executive, Key Account Rep., and Regional Marketing Assistant 2001 - 2006 Spring Air Partners N. A., Philadelphia Pennsylvania Coached and developed 4 representatives responsible for performance on national accounts. Serviced 141 stores across 5 key accounts in 5 states. Supported 6 representatives, VP of Marketing & Sales, Controller, and regional President as regional marketing assistant. Implemented processes standardizing creation of retail product specifications, inventoried marketing collateral and corrected shipping inconsistencies. Administered trade show budgets and plans for factories in PA, NJ and OH. Key Achievements
  • 2.  Promoted twice into new positions, key account representative and national account executive.  Exceeded key account revenue goal by 6.2% when returns reached record low, 1.8%; crafted audience specific product training per account; coached top 10 under-performing sales associates weekly.  Selected as interim Upstate New York representative; revitalized 2 accounts without ability to travel to territory.  Configured, trained, and released email services for Philadelphia factory; reduced fax and supply usage, reducing costs. Executive Marketing Assistant 1999 - 2001 Commonwealth Telephone Enterprises, Dallas Pennsylvania Coordinated daily operations for 8 employees, VP of Marketing and SVP of Marketing. Administered work and personal calendars for VP of Marketing and SVP of Marketing. Cleansed and formatted data files for direct mailing campaigns. Collaborated with Product Managers, Finance and vendors maintaining project tasks and deliverables so launch date milestone achieved. Designed presentations, facilitated Human Resource paperwork, and maintained monthly and annual budgets by submitting expenses and invoices before month close. Key Achievements  Enhanced marketing ROI; reduced fulfillment costs, $23.62 per customer, creating a process eliminating fulfillment duplication. Technical Proficiencies eCommerce Platforms Magento, Shopify, WooCommerce, Yahoo Stores Analytics Google, Tag Manager, DC Storm, Omniture, Convertro, Oplytic, 4C Insights, Social Bakers Search Search Console, SEOMoz, Conductor, SEMRush, Screaming Frog Remarketing / Retargeting Criteo, AdRoll, Cybba Display DoubleClick, TrueEffect, Google Bid Management Marin, Kenshoo, AdWords MCC Feed Generation GoDataFeed, VersaFeed, Channel Advisors Content Management (CMS) SharePoint, WordPress Email Marketing MailChimp, AWeber, Constant Contact Business Operations NetSuite, NetSuite Resource Management, Aha!, Teamwork, Trello, Qlik, SuperMetrics, Office 365, Citrix Systems, Novatus, HubSpot, Percolate Education & Technical Proficiencies Applied Mathematics Luzerne County CommunityCollege 2009-2010 12 credits Google: AdWords, Analytics, Tag Manager, Display, Shopping Marin Bing Facebook HubSpot Architectural Engineering Drexel University, Philadelphia, Pennsylvania 1996-1997 60 credits SharePoint Project Management PMP certification through Project Management Institute in progress References Christopher Graham CEO Graham Advisory Network Email: chris@grahamadvisorynetwork.com Raymond Terwilliger Pepperjam, General Counsel Email: rterwilliger@pepperjam.com