1. Lori Giannascoli Gladys
1501 Promise Lane
Allentown, Pennsylvania 18106
https://www.linkedin.com/pub/lori-gladys lorigladys518@gmail.com 610-390-0897
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SUMMARY
Global Marketing Communications professional with proven expertise and a record of successfully
planning, executing and measuring multifaceted B-to-B communications plans that achieve business
objectives. Exceptional skills in project management, balancing multiple projects and priorities, leading
cross functional teams and collaborating with in-house design teams and external vendors. Extensive
experience in brand management and positioning. Known for sound and logical assessment of client
needs via audits of existing communications efforts and utilizing innovative approaches to develop
measurable communications tools.
 Print & Digital Advertising
 Sales & Technical Literature
 Tradeshows & Hospitality Events
 Website Development & SEO
 Social Media
 Educational Podcasts & Webcasts
 Technical & Promotional Videos
 Direct Marketing /Mail
PROFESSIONAL EXPERIENCE
Twist Communications
Consulting 2015-present
Air Products, Allentown, PA
Marketing Communications Project Manager 1992-2015
Marketing Communications Specialist 1984-1992
Led global business communications efforts for Air Products Chemicals and Food segments. Directed all
strategic and tactical efforts for existing offerings and new product launches. Managed budgets ranging
from $100K to $1+M to support business segment strategies and deliver measurable results Developed
product literature, advertising materials, promotional programs, technical documentation, presentation
materials and digital content.
 Led cross functional positioning workshops for business units and product offerings to develop
messaging, identify decision makers and influencers, analyze competitive offerings and gather
pertinent foundational input to build measurement driven communications strategies.
 Developed, created and executed differentiated, integrated campaigns that:
 established/maintained/increased product awareness and preference
 elevated market position
 launched new products and technical offerings
 generated sales leads and inquiries

2.  Established and managed integrated communications plans executed in Asia and Latin America
for regional business offerings.
 Collaborated with IT design and graphic design vendors to develop two desktop apps that
facilitated product selection and demonstrated customer benefits. Increased productivity of
commercial technology and technical functions.
 Led negotiations with global vendors for both project budgets and annual contracts that cut
vendor costs by more than 10%.
NOTABLE ACCOMPLISHMETS
 Reconstructed lack luster communications efforts for freezing technology for food market.
o Led in depth communications audit to develop new measurable strategy resulting in 2.5
times greater funding for new promotional effort.
o Initiated novel branding, messaging and tactics.
o Developed trade show lead generation and qualification process resulting in $7.5M in
new revenue in 2014 with more that $20M additional in the pipeline.
 Led global introduction of chemicals to cosmetics manufacturers via print and digital advertising,
technical and promotions videos, sales support material, webinar, and international and
domestic trade shows resulting in first product sale, numerous trial agreements and dozens of
sample requests.
 Managed content and promotion of business web site with more than 50,000 page views in a 12
month period.
 Awarded several recognitions by media outlets and trade associations, including Lehigh Valley
Addy Awards, for successful projects.
 Created innovative video series to demonstrate product and technology benefits. Generated
more than 2500 views in the 12 months following YouTube launch.
 Developed and implemented global naming architecture process within product offerings
including execution of trade name rationalization and product renaming. Reduced brand
confusion in marketplace and costs of tradename management.
EDUCATION
Bachelor of Arts in Communications, Muhlenberg College, 1983
COMMUNITY SERVICE
Communities in Schools/South Mountain Middle School
Established and coordinated “Breakfast Buddies” mentoring program
Meals on Wheels
Delivery of meals to elderly shut-ins
United Way of Greater Lehigh Valley
Various assignments in schools, elder care facilities and community centers