1. CV Michael Tan Page 1
MICHAEL TAN TECK EE
SINGAPOREAN
Resident inHangzhou ZhejiangProvince(China)
Tel: +86 - 13750821260 (M)
DOB: 25July 1981.Unmarried.
Email:510738480@qq.com
WORK EXPERIENCE
Michael is the Chief Operating Officer of Ruida Education Group in Zhejiang Province Hangzhou. He
has over 12 years of global experience in sales, marketing management, leadership development,
business coaching.
He has worked extensively in the fields of sales and marketing management and business
development. He has worked across 29 cities in China, Dubai, Saudi Arabia, Jordan, Egypt, Iran,
Bahrain,Oman,Turkey and Singapore.
In his current role in managing yearly sales of 192million RMB education group was heading business
development and leadership coaching role. Before moving to Ruida, he held senior management
positions in education industry, with last two being as Chief Strategy Officer and Marketing Director in
company in Singaporelisted in New York Stock Exchange.
-------------------------------------------------------------------------------------------------------------------------------------
JAN 2013 – PRESENT EDUCATION SECTOR IN CHINA
2015 /4-PRESENT RUIDA EDUCATION GROUP, CHINA
CHIEF OPERATING OFFICER
Responsbile for the entire performance and growth-rate of company in China by meeting the target
profits,to consolidate the promotion of brand value, and expand its influence.
2012/5-2014/5, NEW DYNAMIC INSTITUTE (EDU)
CHIEF STRATEGY OFFICER
Totally in charge of 40 schools in 11 different regions (including Dalian, Wuhan,Taiyuan, Shijiazhuang,
Chengdu, Xi’an, Nanjing, Suzhou,Changzhou, Harbin, Hefei) of their internet programs,propogation
and operations.

2. CV Michael Tan Page 2
KEY TASKS IN ABOVE ROLES
 To ensure the entire performance grow-rate of the company in China meeting the target
profits,to consolidatethe promotion of brand valueand expand its influence.
 Aim to integration of regional resources, in coordination with the company and nationwide
market- brand activities, duties on entire regional planning, to scheme, design, organize and
implementation of synthetic and major events.
 Responsiblefor integral marketing strategies:portfolio of price,cost and product.
 Designing and running of new models for business in order that the overall business goals set
by board are fulfilled.
 Responsible for training the employers of whole marketing and sales departments in the
company.
 Steering at making overall arrangements for domestic market resources, including marketing
channels,propagation,media and Internet.
 To provide more opportunities for company to communicate and cooperate with oversee
counterparts for the purpose of internationalization.
 To create and optimize branch offices’ management systems. Ensuring high level of team
performance and better utilization of branch offices, regular performance evaluation and
feedback, in order to achieve set targets.
 Supervision of the turnover and marketing budget. Be at helm the creation of new marketing
blueprints in order to over fulfil businessgoals.
 To command and coordinate of internal cooperation and communication among
departments for the purpose of improvement of company’s work efficiency.
 Duties on programs scheme of various ads circulation channels and operation, to make plans
for website core appeal in accordance with marketing goals, propagating activities and
important events, and to launch marketingpitches on portals,commercial.
 To ensure the brand influence and customer hit-rates, activity promotion, product
propagation,and registry of new sign-ups.
 To take advantage of Internet media, forum, blog, wechat, SNS used by English training
industries to carry out website propagation, and creating and discovering various kinds of
propagation modes and focus on ensuing business results.
 To write analysis report of promotion result, to scheme and adjust propagationplans,
gradually make adjustments to propagation strategies according to the analysis of
propagation resource statistics and customer feedback so that the propagation resources
can be optimized.
 Monitoring and researching rival’s competitiveness as well as relevant websites strategies,
and make reasonable adjustments to websites related to optimization, monitoring and
analysingwebsites statisticsand puttingforward reasonablesuggestions on regular basis.
 Give overall consideration for super, medium and small- sized markets activities schemes
and action plans.
 Responsible for domestic market department work plans, as well, guidance to miscellaneous
businesses andregulatory submissions to higher authorities for approval.

3. CV Michael Tan Page 3
2008/6-2012/3 HERSING GROUP(E RA SINGAPORE )
SENIOR DIRECT OR
Real Estate Management: Responsible for the overall management and operations in managing a
portfolio of properties.
 Responsiblefor all aspects of property management and facilities management functions.
 Provide leadership, assistance and growth to the property sales team. Giving proper
guidanceto staff and colleagues on daily operations and defects management.
 Coordinate and run AGM/Council Meetings and liaise with clients from time to time to
update them the property/asset status.
 Set maintenance standards for operational aspects of the properties, ensuring proper
upkeep of engineering and building systems, and inculcating a strong working relationship
amongst staff, business partners and tenants.
 Responsible for planning, recommending budget and controlling operating expenses and
improvement works for the department.
 Enhance the department’s revenue base whenever opportunity arises.
 Plan advertisingand promotional activities for the department.
 Planningof department events and activities fromtime to time.
 To build up company’s training system, in organization of course development, teaching staff
qualification construction and teaching materials compilation,and so on.
 Making analysis of training demand for industry market,to established perfect internal
trainingflowchart.
 According to departmental strategy, to merge miscellaneous resources within company
scope, continuously ameliorate and develop traininggroups’construction and cultivation.
 To enhance the implementation of training system and make an analysis of training fruits,
constantly improveand sublimatetrainingeffect.
 In charge of management trainingcourses for 500agentfrom various sector.
2007/7-2008/6 CHARLES & KEITH INTERNA TIONA L (FASHION)
BUSINESS DEVELOPM E NT MANAGER
Support business development and franchise activities and lead key marketing initiatives
internationally.
 Report directly to the Executive director of and lead the team while interacting regularly with
the Product Development and the Commercial teams.
 Design and execute consumer research efforts for new customer targets.
 Showcase innovation capabilities for new business development initiatives.
 Develop key customer insights that shape new innovation platforms to support innovation
projects for our top customers in the region.
 Develop marketing and sales materials for new business development efforts and new
product launches.
 Identify and develop new business opportunities
 Lead and manage strategies, engagement and revenue on target accounts
 Demonstrate strong knowledge and understanding of clients, distributors and target markets
in 16 cities in MiddleEastand Africa.
 Manage distributors for implementing sales plans and achievingagreed sales targets

4. CV Michael Tan Page 4
 Keep abreast of the market competitors’ activities and industry trends to develop and
implement a high growth strategy
 Build and maintain good relationship and effective communication platforms with customers
or distributors in newand developing markets
 Handleany others ad-hoc duties as assigned by the management.
2005/8-2007/6 BROADWAY F&B PTE LTD
OPERATION MANAGER
Responsible for the overall management and operations of a cooked food market – Kopitam - a
specific food makret in Singapore with multiple food outlet in an area of 1000 Sq Mt.
 Supervision of 10 outlets profit condition, and ensure new-opened outlet to make ends meet
in three-month periods.
 To supervisedaily operation and ensureits smooth runningcondition.
 To supervise effective distribution for individual staff member in each outlet and to optimize
efficiency and lower costs.
 Supervision of establishmentand implementation of quarterly sales plans.
 Responsiblefor monitoringconsumers’ purchasingvalueto optimize it.
 Handlecomplaints fromcustomers.
 To assistexaminingand selectingnew -opened outlets.
EDUCATION
Qualification Institute Year
Diploma In Marketing.
Languages
Singapore Polytechnic
English & Mandarin (Various
Dialect)
2000 - 2003
AWARDS AND ACHIEVEME NTS
 Invited speaker on Chinese TV on education sector
HOBBIES AND EXTRA CURRICULAR ACTIVITIES
 Travelingand Reading
 Cooking-Indian food