Social Media 101: For Oswego County Opportunities
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Social Media 101: For Oswego County Opportunities



A wide-ranging presentation on social media for the wonderful folks who work for Oswego County Opportunities.

A wide-ranging presentation on social media for the wonderful folks who work for Oswego County Opportunities.



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Social Media 101: For Oswego County Opportunities Social Media 101: For Oswego County Opportunities Presentation Transcript

  • Social Media 101 By Tim Nekritz Associate Director of Public Affairs/Director of Web Communication SUNY Oswego
  • What is social media?
    • Interactive parts of the Internet where we can communicate with such audiences as prospective students, current students, faculty, d staff, alumni, parents and friends of the college.
    • Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.
  • Why social media?
    • “ Third space”
    • Customer service
    • Interactive nature
    • Media-rich
    • Where they are
    • But remember to bring them back (hub and spoke)
  • Also: it’s expected *Noel-Levitz E-Expectations, July 2011
  • 5 top tips
    • Be present!
    • Try before you buy
  • 5 top tips
    • 2. Be prepared!
    • Have a content strategy
  • 5 top tips
    • 3. Be responsive!
    • Reply and sustain
  • 5 top tips
    • 4. Be friendly!
    • Have conversations
  • 5 top tips
    • 5. Goals before tools
    • Does it help us meet a goal?
    • What’s in it for us?
    • What’s in it for our users?
    • Avoid OSS
  • Crowd-sourced additions
    • “ Try to get someone who has a bit of a sense of humor (again not always possible) as it makes the tone of your channels friendly and more approachable.”
    • -- Annalisa Boccia, Queen’s University
    • “ Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.”
    • -- JP Rains, Laurentian University
    • “ Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are .”
    • -- Patrick Powers, Webster University
  • Types? Oh so many …
    • Facebook
    • Twitter
    • YouTube
    • Formspring
    • Foursquare/Geosocial
    • Photosocial
    • Blogs
    • [We keep an online inventory]
  • Facebook
    • The 800-pound gorilla
    • Considerations:
    • Page?
    • Group?
    • Individual account? (no)
  • #pancaketweetup
  • Twitter: 140-character stories
  • Twitter: 2 symbols are key
    • @ symbol: replying or addressing someone
    • # = hashtag, organizing around topic, conference, event
  • YouTube
  • Formspring
    • It’s all
    • about
    • the
    • Q & A
  • Geosocial/location-based
    • Services tied to your smartphone
    • Fastest-growing part of social media
    • Location-based services have enormous potential to connect people to places, places to people, and people to people in places.
    • -- Tim Jones, North Carolina State University
  • Geosocial: Foursquare
  • Photosocial
  • Blogs
  • Monitor and respond
    • Social media is 24/7
    • Basic customer service, just new way
    • Most users just looking for an answer
    • Would you ignore your email for days?
  • Our FB comment guidelines
    • The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.
  • Negative feedback?
    • Honest complaints
    • Spam
    • Ragers
    • Trolls
    • Again, make sure you have a posted policy!
  • Content strategy
    • What do you post?
    • How often do you post?
    • (And, of course, who posts it)
    Great site >>
  • Who has the keys?
  • Social media conduct
    • Zappo’s social media policy:
    • “ Don’t do anything stupid”
    • It’s pretty much common sense
  • Next steps
    • What are your goals?
    • Look at your time/resources
    • Examine options/communities
    • Content strategy: what to say
    • Get social!
  • Questions?
    • Also available at: [email_address]
    • … or nekritz
    • … or TimNekritz
    • Presentations http :// /
    • Social media users’ guide *NEW*:
    • http:// /administration/ public_affairs / socialmediaguide.html