Social Media 101By Tim NekritzAssociate Director of Public Affairs/Director of Web CommunicationSUNY Oswego
What is social media?• Interactive parts of the Internet where we can communicate with a range of audiences – for us prospective students, current students, faculty, staff, alumni, parents and friends of the college.• Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.
Social media IS• About connections• About content• About conversations• About authenticity• A two-way street• Part of wider effort (hub and spoke)
Social media IS NOT• One more place to throw press releases• One-way marketing• Static space• Something to ignore• All about you!
Social media marketing• Know your options• Analyze audience (who using and why)• Goals before tools• Sustainability
Also: it’s expected *Noel-Levitz E-Expectations, July 2011
What makes a good video?• Meets a goal• Short (~1 minute get biggest response)• User-focused• Fast-moving• Reasonable qualityIt’s not about big-budget, slick productions; our raw/low-edit videos have great metrics!
Geosocial/location-based• Services tied to your smartphone• Fastest-growing part of social media• Location-based services have enormous potential to connect people to places, places to people, and people to people in places. • -- Tim Jones, North Carolina State University
Monitor and respond• Social media is 24/7• Basic customer service, just new way• Most users just looking for an answer• Would you ignore your email for days?
Our FB comment guidelines• The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.
Negative feedback?• Honest complaints• Spam• Ragers• TrollsAgain, make sure you have a posted policy!
Content strategy• What do you post?• How often do you post?• Sharable: “wow” or “whoa!” factor• Don’t be a robot; be a human(And, of course, who posts it) Great site >> meetcontent.com
Social media conduct• Zappo’s social media policy:“Don’t do anything stupid”• It’s pretty much common sense
Next steps• Goals?• Time/resources• Options/communities• Content strategy: what to say• Get social!
Questions?• Also available at: firstname.lastname@example.org … or http://www.facebook.com/tim.nekritz… or http://twitter.com/TimNekritzPresentations http://www.slideshare.net/TimNekritz/Our social media users’ guide:http://www.oswego.edu/administration/public_affairs/ socialmediaguide.html