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Tim Nekritz Director of Web Communication SUNY Oswego
<ul><li>Mobile services tied to your smartphone that allow you to interact with your physical environment and other users....
Location-based services have enormous potential to connect people to places, places to people, and people to people in pla...
<ul><li>Fast-growing yet fragmented market.  </li></ul><ul><li>Increased adoption among consumers. </li></ul><ul><li>Poten...
<ul><li>Basic geosocial platforms </li></ul><ul><li>Foursquare </li></ul><ul><li>Gowalla </li></ul><ul><li>SCVNGR </li></u...
<ul><li>Usefulness </li></ul><ul><li>Usability </li></ul><ul><li>User interactivity </li></ul><ul><li>Sharability </li></u...
<ul><li>Biggest community </li></ul><ul><li>Gaming aspect (mayor, badges) </li></ul><ul><li>Specials available </li></ul><...
<ul><li>Can be slow, buggy (I’m not at Tractor Supply) </li></ul><ul><li>Spammy sharability backlash </li></ul><ul><li>The...
 
[They did … within hours]
 
 
 
<ul><li>Easy startup </li></ul><ul><li>Sharability, including photos </li></ul><ul><li>Trip/tour creation </li></ul><ul><l...
<ul><li>Low user base </li></ul><ul><li>Navigation issues </li></ul><ul><li>Poor data hygiene </li></ul>
 
 
 
 
Good news, bad news <ul><li>Good news: </li></ul><ul><li>Lots of clicks </li></ul><ul><li>Bad news: </li></ul><ul><li>Not ...
 
Traveling Gowalla show?
 
<ul><li>Easy creation of … everything </li></ul><ul><li>Tips/clues/scavenger hunt </li></ul><ul><li>Points system </li></u...
<ul><li>Still low user base </li></ul><ul><li>Gaming data loss </li></ul><ul><li>Data hygiene/duplicates </li></ul>
 
<ul><li>21 tasks </li></ul><ul><li>Meet folks, see offices, get facts </li></ul><ul><li>Randomized (preferably) </li></ul>...
<ul><li>Can add photos </li></ul><ul><li>Societies: matching interests </li></ul><ul><li>Fun facts </li></ul><ul><li>Varia...
<ul><li>Low user base </li></ul><ul><li>OK, seriously, this is a pretty good but almost completely unused app </li></ul>
 
<ul><li>Celebrating 125th anniversary </li></ul><ul><li>Real-time feed of photos/comments </li></ul><ul><li>Had to heavily...
 
<ul><li>Why two apps? </li></ul>
<ul><li>Loopt Star: </li></ul><ul><li>Can add actual digital rewards </li></ul><ul><li>Cool satellite view/pins interface ...
<ul><li>Clunky interfaces </li></ul><ul><li>You could probably fit all users in a phone booth </li></ul><ul><li>Did I ment...
<ul><li>Incentivized attending Commencement Week activities </li></ul><ul><li>Reward: MP3 of fight songs, college performe...
 
 
<ul><li>Huge Facebook user base </li></ul><ul><li>Appeals to casuals (not another app) </li></ul><ul><li>Reasonable functi...
<ul><li>Anyone can create venue </li></ul><ul><li>Many users = many duplicates </li></ul><ul><li>Poor data hygiene </li></...
 
The University of Kentucky seems to like it
 
 
 
 
<ul><li>Monocle = augmented reality </li></ul><ul><li>Reviews/ratings </li></ul><ul><li>Sharability </li></ul><ul><li>Inte...
<ul><li>Limited monocle availability </li></ul><ul><li>Phonebook-oriented </li></ul><ul><li>Lack of mobile functionality <...
 
 
 
<ul><li>Pros: </li></ul><ul><li>App store within an app </li></ul><ul><li>Brings together Twitter, Gowalla, more </li></ul...
App store within an application
 
<ul><li>Pros: </li></ul><ul><li>Rich experience </li></ul><ul><li>Not limited by platform </li></ul><ul><li>Build own user...
<ul><li>Chancellor’s interactive tour </li></ul><ul><li>WolfWalk </li></ul><ul><li>NC State on Campus </li></ul>
NC State Chancellor’s Statewide Tour
WolfWalk: NC State Historic Tour
<ul><li>Integrates sources including Facebook Places, Foursquare, Gowalla </li></ul><ul><li>Share videos, photos, comments...
<ul><li>Increased location-based marketing via </li></ul><ul><li>Email </li></ul><ul><li>Tips </li></ul><ul><li>“ People l...
 
 
 
 
<ul><li>Be present </li></ul><ul><li>Know if your users are present </li></ul><ul><li>Goals, then tools (#stamats09) </li>...
<ul><li>Contacts: </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.twitter.com/TimNekritz </li></ul><ul><li>...
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Mayor of Your Domain: Finding Our Way With Geosocial Media

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An exploration of location-based/geosocial media platforms and options, and stories about how they are being used by colleges.

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Mayor of Your Domain: Finding Our Way With Geosocial Media

  1. 1. Tim Nekritz Director of Web Communication SUNY Oswego
  2. 2. <ul><li>Mobile services tied to your smartphone that allow you to interact with your physical environment and other users. </li></ul><ul><li>The fastest-evolving area of social media.* </li></ul><ul><li>* So fast, the version on the flash drive is rather outdated now </li></ul>
  3. 3. Location-based services have enormous potential to connect people to places, places to people, and people to people in places. -- Tim Jones, North Carolina State University
  4. 4. <ul><li>Fast-growing yet fragmented market. </li></ul><ul><li>Increased adoption among consumers. </li></ul><ul><li>Potential value-added for higher ed. </li></ul>
  5. 5. <ul><li>Basic geosocial platforms </li></ul><ul><li>Foursquare </li></ul><ul><li>Gowalla </li></ul><ul><li>SCVNGR </li></ul><ul><li>Facebook Places </li></ul><ul><li>Whrrl </li></ul><ul><li>Loopt/Loopt Star </li></ul><ul><li>Advanced/augmented reality </li></ul><ul><li>Yelp </li></ul><ul><li>Augmented reality aggregation </li></ul><ul><li>Layar </li></ul>
  6. 6. <ul><li>Usefulness </li></ul><ul><li>Usability </li></ul><ul><li>User interactivity </li></ul><ul><li>Sharability </li></ul><ul><li>Sustainability </li></ul><ul><li>BONUS: Critical mass </li></ul>
  7. 7. <ul><li>Biggest community </li></ul><ul><li>Gaming aspect (mayor, badges) </li></ul><ul><li>Specials available </li></ul><ul><li>Interactivity of tips </li></ul><ul><li>Easy creation </li></ul><ul><li>*College partnership program </li></ul>
  8. 8. <ul><li>Can be slow, buggy (I’m not at Tractor Supply) </li></ul><ul><li>Spammy sharability backlash </li></ul><ul><li>The points don’t matter </li></ul><ul><li>* In fairness, some of these are common to many geosocial applications </li></ul>
  9. 10. [They did … within hours]
  10. 14. <ul><li>Easy startup </li></ul><ul><li>Sharability, including photos </li></ul><ul><li>Trip/tour creation </li></ul><ul><li>Passport function </li></ul>
  11. 15. <ul><li>Low user base </li></ul><ul><li>Navigation issues </li></ul><ul><li>Poor data hygiene </li></ul>
  12. 20. Good news, bad news <ul><li>Good news: </li></ul><ul><li>Lots of clicks </li></ul><ul><li>Bad news: </li></ul><ul><li>Not much interaction </li></ul><ul><li>Navigability/engagement lacking </li></ul>
  13. 22. Traveling Gowalla show?
  14. 24. <ul><li>Easy creation of … everything </li></ul><ul><li>Tips/clues/scavenger hunt </li></ul><ul><li>Points system </li></ul><ul><li>Multifaceted possibilities </li></ul><ul><li>Can incorporate multimedia </li></ul>
  15. 25. <ul><li>Still low user base </li></ul><ul><li>Gaming data loss </li></ul><ul><li>Data hygiene/duplicates </li></ul>
  16. 27. <ul><li>21 tasks </li></ul><ul><li>Meet folks, see offices, get facts </li></ul><ul><li>Randomized (preferably) </li></ul><ul><li>Google Maps based </li></ul><ul><li>Set up quickly (could have done more) </li></ul><ul><li>Paid for contract (for expedience) </li></ul><ul><li>Not yet made sustainable </li></ul>
  17. 28. <ul><li>Can add photos </li></ul><ul><li>Societies: matching interests </li></ul><ul><li>Fun facts </li></ul><ul><li>Variable location settings </li></ul><ul><li>Saved ideas </li></ul><ul><li>Great interface </li></ul>
  18. 29. <ul><li>Low user base </li></ul><ul><li>OK, seriously, this is a pretty good but almost completely unused app </li></ul>
  19. 31. <ul><li>Celebrating 125th anniversary </li></ul><ul><li>Real-time feed of photos/comments </li></ul><ul><li>Had to heavily promote/do events for signup due to low user base </li></ul><ul><li>We took our cues about the success of the project from the audience reactions during the live slide show. There was lots of laughter and enthusiasm. </li></ul><ul><li>-- Mischelle Diaz, St. Edward’s University </li></ul>
  20. 33. <ul><li>Why two apps? </li></ul>
  21. 34. <ul><li>Loopt Star: </li></ul><ul><li>Can add actual digital rewards </li></ul><ul><li>Cool satellite view/pins interface </li></ul><ul><li>Loopt: </li></ul><ul><li>Events: Searches for happenings around you </li></ul>
  22. 35. <ul><li>Clunky interfaces </li></ul><ul><li>You could probably fit all users in a phone booth </li></ul><ul><li>Did I mention there were two separate apps? </li></ul>
  23. 36. <ul><li>Incentivized attending Commencement Week activities </li></ul><ul><li>Reward: MP3 of fight songs, college performers </li></ul><ul><li>Goal of sustainable platform </li></ul><ul><li>http://blog.loopt.com/tag/stanford/ </li></ul>
  24. 39. <ul><li>Huge Facebook user base </li></ul><ul><li>Appeals to casuals (not another app) </li></ul><ul><li>Reasonable functionality </li></ul><ul><li>Anyone can create venues </li></ul>
  25. 40. <ul><li>Anyone can create venue </li></ul><ul><li>Many users = many duplicates </li></ul><ul><li>Poor data hygiene </li></ul><ul><li>No value-added </li></ul><ul><li>Facebook hates your brand </li></ul>
  26. 42. The University of Kentucky seems to like it
  27. 47. <ul><li>Monocle = augmented reality </li></ul><ul><li>Reviews/ratings </li></ul><ul><li>Sharability </li></ul><ul><li>Interactivity </li></ul>
  28. 48. <ul><li>Limited monocle availability </li></ul><ul><li>Phonebook-oriented </li></ul><ul><li>Lack of mobile functionality </li></ul><ul><li>Underadopted </li></ul>
  29. 52. <ul><li>Pros: </li></ul><ul><li>App store within an app </li></ul><ul><li>Brings together Twitter, Gowalla, more </li></ul><ul><li>Links time, space </li></ul><ul><li>Cons: </li></ul><ul><li>Ever-changing user interface </li></ul><ul><li>Poor usability </li></ul><ul><li>Limited user base </li></ul>
  30. 53. App store within an application
  31. 55. <ul><li>Pros: </li></ul><ul><li>Rich experience </li></ul><ul><li>Not limited by platform </li></ul><ul><li>Build own user base (marketability) </li></ul><ul><li>Cons: </li></ul><ul><li>Cost </li></ul><ul><li>Complexity </li></ul><ul><li>Updating? </li></ul>
  32. 56. <ul><li>Chancellor’s interactive tour </li></ul><ul><li>WolfWalk </li></ul><ul><li>NC State on Campus </li></ul>
  33. 57. NC State Chancellor’s Statewide Tour
  34. 58. WolfWalk: NC State Historic Tour
  35. 59. <ul><li>Integrates sources including Facebook Places, Foursquare, Gowalla </li></ul><ul><li>Share videos, photos, comments </li></ul><ul><li>Rewards/promotions to users </li></ul><ul><li>Greater connectivity </li></ul><ul><li>It also aggregates friends lists from the idea that it’s more important to find and connect with your friends than it is to know what service they use to check in. </li></ul><ul><li>-- Tim Jones, NC State </li></ul>
  36. 60. <ul><li>Increased location-based marketing via </li></ul><ul><li>Email </li></ul><ul><li>Tips </li></ul><ul><li>“ People like you …” </li></ul>
  37. 65. <ul><li>Be present </li></ul><ul><li>Know if your users are present </li></ul><ul><li>Goals, then tools (#stamats09) </li></ul><ul><li>Students can be your social media secret weapons … get them involved </li></ul><ul><li>Moves pretty fast </li></ul>
  38. 66. <ul><li>Contacts: </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.twitter.com/TimNekritz </li></ul><ul><li>http://insidetimshead.wordpress.com </li></ul>

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