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Social Media Goes to College


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Social Media goes to College; Presentation on building social media communities for UNC CASUE 2010.
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Social Media Goes to College

  1. 1. Social Media Goes to College: Building Your Campus Community Jen Riehle (@ncsumarit) John Martin (@nematome) NC State University, Office of Information Technology (@ncsu_oit)
  2. 2. Welcome! What are we doing here? Dealing with Policy Making Your Plan The Implementation The Reckoning Discussion & Questions
  3. 3. Disclaimers This is not Social Media 101 We are not going to call it “Web 2.0”
  4. 4. What is social media? so●cial me●di●a n. Def: Blending of technology and social interaction for the co- creation of value
  5. 5. Conversation Services Facilitate conversation between users Ex. Facebook, Twitter, Ning
  6. 6. Information Services Serve as a (primarily) one-way communication resource to users Ex. Wikimedia, Blogger, WordPress
  7. 7. Photo-sharing Services Share photos Ex. Flickr, Picasa, SmugMug
  8. 8. Video-sharing Services Share video Ex. YouTube, Vimeo
  9. 9. Location-based Services Check-in at locations and events Ex. FourSquare, TriOut, Yelp
  10. 10. The Tools Twitter Facebook FourSquare YouTube Flickr LinkedIn WordPress Wikimedia Ning
  11. 11. Dealing with Policy
  12. 12. First, do no harm Look for your University Communication Plan and/or Social Media Policy Review the State “Social Media Best Practices” (12/09) Be aware of Records Retention issues
  13. 13. Do You Need a Policy? Yes
  14. 14. Why You Need a Policy Ensures you’re following policies and guidelines at university and state level Gets buy-in from management Helps lay groundwork for your Social Media Plan
  15. 15. Key Elements in a Policy... Authenticity and Transparency Protecting confidential Information (FERPA) Copyright Concerns Respecting Your Audience Obeying Terms of Service Brand and Naming Guidelines
  16. 16. Making Your Plan
  17. 17. Your Plan, Your Rules
  18. 18. 1. What are your goals? Determine your objectives: Why are you here? What do you hope to achieve? Find a niche and be an expert Too many objectives? Consider multiple accounts
  19. 19. 2. What tools should you use? Conversation Tools (Twitter, Facebook) Information Tools (blogs, wikis) Photo-sharing (Flickr, Picasa) Video-sharing (YouTube, Vimeo) Location-based (Foursquare, TriOut)
  20. 20. 2. What tools should you use? Who is your audience and what are they using? What is the purpose of your message? How many channels of communication can you commit to? What channels are best for your message?
  21. 21. 3. Create/amend your business model What outreach is already being done and how does this fit in? Who/how many people will be doing this? What will the workflow look like? Will they be trained? Will this be in the job description/work plan?
  22. 22. The Employee Factor
  23. 23. 3.5. The Employee Factor Educate employees about the communication plan and social media guidelines Encourage them to participate in the community, when appropriate Have guidelines for employees social media behavior Opportunity to coach management
  24. 24. 4. Set Expectations Consider your assets: Do you already have some processes in place? Do you have any in-house expertise? How are your peers doing? How much time and money are you investing in this endeavor? Be realistic
  25. 25. Warning: Preparedness
  26. 26. Warning: Security
  27. 27. Remember... You are not just making a plan to share information; you are making a plan to build a community You are making a social contract between you and your followers
  28. 28. The Implementation
  29. 29. Create Your Profile
  30. 30. Crafting Your Post Know your AUDIENCE In what CONTEXT will your audience be reading? What is the PURPOSE of your readers visit?
  31. 31. Audience
  32. 32. Context
  33. 33. Purpose
  34. 34. Communicative Purpose “That post is from NC State OIT!”
  35. 35. You are what you tweet Advertising (workshops, seminars, services, events) Announcements (outages, change management, security issues) News (technology, education, technology in education) Customer Engagement
  36. 36. Introduction to Excel 2007 Part 3 (formulas, macros, drop down lists) 04/22, 1:30-4:00, 6 seats left, More info/ sign-up: ncsu_oit
  37. 37. Tiny URLs can be big security risk! (And you know Twitter uses them extensively.) releases/tiny-urls-can-be-big-security- risks ncsu_oit
  38. 38. RT: @hfrankm3 NCSU's library lends all kinds of cool equipment... Including iPods & Kindles. [ & MUCH MORE! see ] RT: @higheredu STATS: U.S.A. Social Networking Rankings: 9bply5 (Twitter in 17th [Hitwise] & 9th [Nielson] place resptvly) ncsu_oit
  39. 39. Thanks for the follow. Welcome to NC State! Hope you enjoyed our IT presentation. :) Yeah, first presentation I've stayed awake for the whole time haha Ha! We're flattered! Best of luck in your time here, & don't hesitate to call on us if you have technology needs/problems while you're here.
  40. 40. More Engagement
  41. 41. Hashtags and Searches Hashtags tie content into larger community themes #ncsu_oit, #orientation, #gopack Makes tweets easier to find and aggregate
  42. 42. Building Community Make sure there is always someone listening (and responding!) Reward contributions Promote and encourage UGC Use screen names and connect names with faces Welcome n00bs, orient them Connect with other local communities
  43. 43. Rules for Success
  44. 44. The Reckoning
  45. 45. Reputation Get into good habits Pay attention to what’s being said about you Deal with negative feedback
  46. 46. Return on Investment First, have a goal (see: The Plan) Use tools to monitor success: Google analytics URL shorteners that track usage (, Facebook pages monitor usage Many new tools for monitoring social media usage
  47. 47. You are not in control
  48. 48. When to Bail It will take time This is an enhancement, not a replacement Don’t look at the number of people, look at the quality of connections You’re using it whether you like it or not
  49. 49. Questions & Discussion
  51. 51. Thank you! Jen Riehle (@ncsumarit) John Martin (@nematome) NC State University Office of Information Technology (@ncsu_oit) Please review this session!