Why You Need a Policy
Ensures you’re following policies and
guidelines at university and state level
Gets buy-in from management
Helps lay groundwork for your Social
Key Elements in a Policy...
Authenticity and Transparency
Protecting conﬁdential Information
Respecting Your Audience
Obeying Terms of Service
Brand and Naming Guidelines
1. What are your goals?
Determine your objectives:
Why are you here? What do you hope
Find a niche and be an expert
Too many objectives? Consider multiple
2. What tools should you use?
Conversation Tools (Twitter, Facebook)
Information Tools (blogs, wikis)
Photo-sharing (Flickr, Picasa)
Video-sharing (YouTube, Vimeo)
Location-based (Foursquare, TriOut)
2. What tools should you use?
Who is your audience and what are they
What is the purpose of your message?
How many channels of communication
can you commit to?
What channels are best for your
3. Create/amend your
What outreach is already being done and
how does this ﬁt in?
Who/how many people will be doing this?
What will the workﬂow look like?
Will they be trained?
Will this be in the job description/work plan?
3.5. The Employee Factor
Educate employees about the communication
plan and social media guidelines
Encourage them to participate in the
community, when appropriate
Have guidelines for employees social media
Opportunity to coach management
4. Set Expectations
Consider your assets:
Do you already have some processes in
Do you have any in-house expertise?
How are your peers doing?
How much time and money are you
investing in this endeavor?
“That post is from NC State OIT!”
You are what you tweet
Advertising (workshops, seminars, services,
Announcements (outages, change
management, security issues)
News (technology, education, technology in
Introduction to Excel 2007 Part 3
(formulas, macros, drop down lists)
04/22, 1:30-4:00, 6 seats left, More info/
Tiny URLs can be big security risk! (And
you know Twitter uses them
RT: @hfrankm3 NCSU's library lends all kinds of
cool equipment... Including iPods & Kindles. [ &
MUCH MORE! see http://idek.net/6F1 ]
RT: @higheredu STATS: U.S.A. Social
Networking Rankings: http://tinyurl.com/
9bply5 (Twitter in 17th [Hitwise] & 9th [Nielson]
Thanks for the follow. Welcome
to NC State! Hope you enjoyed
our IT presentation. :)
Yeah, ﬁrst presentation I've stayed
awake for the whole time haha
Ha! We're ﬂattered! Best of luck in your
time here, & don't hesitate to call on us if
you have technology needs/problems
while you're here.
Hashtags and Searches
Hashtags tie content into larger
#ncsu_oit, #orientation, #gopack
Makes tweets easier to ﬁnd and
Make sure there is always someone
listening (and responding!)
Promote and encourage UGC
Use screen names and connect names
Welcome n00bs, orient them
Connect with other local communities
Get into good habits
Pay attention to what’s being said about you
Deal with negative feedback
Return on Investment
First, have a goal (see: The Plan)
Use tools to monitor success:
URL shorteners that track usage
Facebook pages monitor usage
Many new tools for monitoring social