Social Entrepreneurs Ireland Bootcamp - Social Media


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Presentation delivered by Nathalie McDermott on 24th March 2011 in Dublin during the Bootcamp for Social Entrepreneurs Ireland.

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Social Entrepreneurs Ireland Bootcamp - Social Media

  1. 2. “ Facebook and Twitter have made giving to charity something to share, not to be done anonymously. Charities (or social entrepreneurs) have to be brilliant on the internet. Part of the experience is people can see that you are giving. You give because other friends of yours have given.” Steve Moore (Social Entrepreneur)
  2. 7. LINKEDIN: 400,000 TWITTER: Around 150,000 FACEBOOK... Social Media in Ireland...
  3. 10. <ul><ul><li>...Use it! </li></ul></ul><ul><ul><li>Find someone you respect online and copy their behaviour, tone, blog layout </li></ul></ul><ul><ul><li>...Keep using it! </li></ul></ul><ul><ul><li>Be natural. Be yourself. </li></ul></ul><ul><ul><li>Experiment and play </li></ul></ul>
  4. 13. <ul><ul><li>No really, are you? </li></ul></ul><ul><ul><li>What have you learned from the people you follow on Twitter for example? </li></ul></ul><ul><ul><li>Do you share other people’s info, thank people, retweet etc.? </li></ul></ul>
  5. 14. <ul><ul><ul><li>Audience (who are you trying to reach? Start with the people in your address book) </li></ul></ul></ul><ul><ul><ul><li>Your brand </li></ul></ul></ul><ul><ul><ul><li>- what sums up the work you do? </li></ul></ul></ul><ul><ul><ul><li>- what is your unique background, experience, voice? </li></ul></ul></ul><ul><ul><ul><li>- what’s your personality? (sarcastic, humorous, serious) </li></ul></ul></ul><ul><ul><ul><li>- how do you want people to FEEL about you? </li></ul></ul></ul>
  6. 15. <ul><li>  1) Contribute to blogs </li></ul><ul><li>  2) Contribute to community websites </li></ul><ul><li>  </li></ul><ul><li>3) Emails & SMS text messaging </li></ul><ul><li>  </li></ul><ul><li>4) Letters and face-to-face meetings </li></ul><ul><li>5) Apps. </li></ul>
  7. 18. <ul><li>You won’t always be able to control things or place yourself at the centre of discussions. </li></ul><ul><li>You will have to give up some control to gain more friends, followers and influence. This is a good thing. </li></ul>
  8. 20. <ul><li>It’s the nature of social media that not all information is exactly right but the bulk of it is generally right (see wikipedia) </li></ul><ul><li>Not all comments will be favourable </li></ul><ul><li>How you react to unfavourable comments says a lot about you </li></ul><ul><li>Pick your battles and don’t be afraid to apologise when you’re wrong </li></ul>
  9. 21. <ul><li>Go with your gut feeling </li></ul><ul><li>Trust yourself and others to communicate freely on behalf of your cause or campaign </li></ul><ul><li>Behave online as you would in real life </li></ul><ul><li>Use common sense </li></ul>
  10. 22. <ul><li>Let go </li></ul><ul><li>Facilitate conversations, don’t control them </li></ul><ul><li>Involve your audience, don’t ‘own’ your cause/subject </li></ul><ul><li>Try things and be patient </li></ul><ul><li>Aggregate and signpost content for your audience </li></ul>
  11. 24. <ul><li>Manage your social media profiles and still have a life? Yes you can! and still have a life? Yes! </li></ul><ul><ul><li>You don't necessarily have to do it all </li></ul></ul><ul><ul><li>What makes sense for your brand? </li></ul></ul><ul><ul><li>Where is your audience? </li></ul></ul><ul><ul><li>What's your goal? </li></ul></ul>
  12. 25. <ul><ul><li>Cross-post content </li></ul></ul><ul><ul><li>Setup email alerts (for the most important updates) </li></ul></ul><ul><ul><li>Develop a routine </li></ul></ul><ul><ul><ul><li>Spend 10-15 minutes reading </li></ul></ul></ul><ul><ul><ul><li>Spend 10-15 minutes posting </li></ul></ul></ul>
  13. 29. <ul><ul><li>Search Engine Optimization - You want people to find your content! </li></ul></ul><ul><ul><ul><li>You need links to your content </li></ul></ul></ul><ul><ul><ul><li>Ask appropriate people to link to your website </li></ul></ul></ul><ul><ul><ul><li>The more links to your websites (blog, twitter, facebook pages etc) the easier you will be to find in web searches </li></ul></ul></ul><ul><ul><ul><li>But the real secret is… </li></ul></ul></ul><ul><ul><ul><li>Be interesting. Be good at what you do. </li></ul></ul></ul><ul><ul><ul><li>Behave well online. </li></ul></ul></ul>
  14. 30. <ul><li>It is fundamentally different from previous forms of media </li></ul><ul><li>Social media platforms provide a framework for people to connect directly to each other – the architecture has permanently changed, though technologies will continue to evolve </li></ul><ul><li>People are using social media to glean information from each other without relying on organisations or institutions </li></ul><ul><li>This shift is permanent! Get involved or lose out! </li></ul>
  15. 32. <ul><li>Social media isn’t a miracle cure </li></ul><ul><li>It may take a long time for your social media investment to pay off </li></ul><ul><li>It might even never pay off in the way you originally intended </li></ul>
  16. 33. <ul><li>Spend a day </li></ul><ul><li>Think about all of the above and get in down on paper </li></ul><ul><li>Circulate to your colleagues / friends and discuss </li></ul>Put together a Policy and Strategy Doc
  17. 34. <ul><li>Development Objectives </li></ul><ul><li>Areas / Themes to be Addressed Key Messages to Communicate via Site </li></ul><ul><li>Target Audiences </li></ul><ul><li>Reasons for users to use the site: </li></ul><ul><li>Ways to Reach out to Target Audience </li></ul><ul><li>Facilities and resources available to you (your time, equipment, interns etc.) and how they will be used </li></ul><ul><li>Measuring success </li></ul>