Social Media 101: For Oswego County Opportunities

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A wide-ranging presentation on social media for the wonderful folks who work for Oswego County Opportunities.

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Social Media 101: For Oswego County Opportunities

  1. 1. Social Media 101 By Tim Nekritz Associate Director of Public Affairs/Director of Web Communication SUNY Oswego
  2. 2. What is social media? <ul><li>Interactive parts of the Internet where we can communicate with such audiences as prospective students, current students, faculty, d staff, alumni, parents and friends of the college. </li></ul><ul><li>Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more. </li></ul>
  3. 4. Why social media? <ul><li>“ Third space” </li></ul><ul><li>Customer service </li></ul><ul><li>Interactive nature </li></ul><ul><li>Media-rich </li></ul><ul><li>Where they are </li></ul><ul><li>But remember to bring them back (hub and spoke) </li></ul>
  4. 5. Also: it’s expected *Noel-Levitz E-Expectations, July 2011
  5. 6. 5 top tips <ul><li>Be present! </li></ul><ul><li>Try before you buy </li></ul>
  6. 7. 5 top tips <ul><li>2. Be prepared! </li></ul><ul><li>Have a content strategy </li></ul>
  7. 8. 5 top tips <ul><li>3. Be responsive! </li></ul><ul><li>Reply and sustain </li></ul>
  8. 9. 5 top tips <ul><li>4. Be friendly! </li></ul><ul><li>Have conversations </li></ul>
  9. 10. 5 top tips <ul><li>5. Goals before tools </li></ul><ul><li>Does it help us meet a goal? </li></ul><ul><li>What’s in it for us? </li></ul><ul><li>What’s in it for our users? </li></ul><ul><li>Avoid OSS </li></ul>
  10. 11. Crowd-sourced additions <ul><li>“ Try to get someone who has a bit of a sense of humor (again not always possible) as it makes the tone of your channels friendly and more approachable.” </li></ul><ul><li>-- Annalisa Boccia, Queen’s University </li></ul><ul><li>“ Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.” </li></ul><ul><li>-- JP Rains, Laurentian University </li></ul><ul><li>“ Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are .” </li></ul><ul><li>-- Patrick Powers, Webster University </li></ul>
  11. 12. Types? Oh so many … <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Formspring </li></ul><ul><li>Foursquare/Geosocial </li></ul><ul><li>Photosocial </li></ul><ul><li>Blogs </li></ul><ul><li>[We keep an online inventory] </li></ul>
  12. 13. Facebook <ul><li>The 800-pound gorilla </li></ul><ul><li>Considerations: </li></ul><ul><li>Page? </li></ul><ul><li>Group? </li></ul><ul><li>Individual account? (no) </li></ul>
  13. 15. #pancaketweetup
  14. 16. Twitter: 140-character stories
  15. 17. Twitter: 2 symbols are key <ul><li>@ symbol: replying or addressing someone </li></ul><ul><li># = hashtag, organizing around topic, conference, event </li></ul>
  16. 18. YouTube http://www.youtube.com/sunyoswegovideo
  17. 19. Formspring <ul><li>It’s all </li></ul><ul><li>about </li></ul><ul><li>the </li></ul><ul><li>Q & A </li></ul>
  18. 20. Geosocial/location-based <ul><li>Services tied to your smartphone </li></ul><ul><li>Fastest-growing part of social media </li></ul><ul><li>Location-based services have enormous potential to connect people to places, places to people, and people to people in places. </li></ul><ul><li>-- Tim Jones, North Carolina State University </li></ul>
  19. 21. Geosocial: Foursquare
  20. 22. Photosocial
  21. 23. Blogs
  22. 25. Monitor and respond <ul><li>Social media is 24/7 </li></ul><ul><li>Basic customer service, just new way </li></ul><ul><li>Most users just looking for an answer </li></ul><ul><li>Would you ignore your email for days? </li></ul>
  23. 26. Our FB comment guidelines <ul><li>The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community. </li></ul>
  24. 27. Negative feedback? <ul><li>Honest complaints </li></ul><ul><li>Spam </li></ul><ul><li>Ragers </li></ul><ul><li>Trolls </li></ul><ul><li>Again, make sure you have a posted policy! </li></ul>
  25. 28. Content strategy <ul><li>What do you post? </li></ul><ul><li>How often do you post? </li></ul><ul><li>(And, of course, who posts it) </li></ul>Great site >> meetcontent.com
  26. 29. Who has the keys?
  27. 30. Social media conduct <ul><li>Zappo’s social media policy: </li></ul><ul><li>“ Don’t do anything stupid” </li></ul><ul><li>It’s pretty much common sense </li></ul>
  28. 31. Next steps <ul><li>What are your goals? </li></ul><ul><li>Look at your time/resources </li></ul><ul><li>Examine options/communities </li></ul><ul><li>Content strategy: what to say </li></ul><ul><li>Get social! </li></ul>
  29. 32. Questions? <ul><li>Also available at: [email_address] </li></ul><ul><li>… or http://www.facebook.com/tim. nekritz </li></ul><ul><li>… or http://twitter.com/ TimNekritz </li></ul><ul><li>Presentations http ://www.slideshare.net/TimNekritz / </li></ul><ul><li>Social media users’ guide *NEW*: </li></ul><ul><li>http:// www.oswego.edu /administration/ public_affairs / socialmediaguide.html </li></ul>

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