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Social Media Talk.,
25/11/2010
Content
• Social media?
• Why social media?
• How can (can’t) we mine?
• How can we measure the result?
“Social media is like teen sex.
Everyone wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s n...
“An umbrella term that defines the various activities that integrate
technology, social interaction, and the construction
...
In contrast with traditional media (Mass Media): One way media,
Social media is too ways media
Social Media?
Oneway
commun...
Born even earlier than Mass Media:
Since the beginning of human being, when men have conversations
Social Media?
Why social media?
Elements of the communication process
Why social media?
Easy to get feedback, reduce noise, real time help the receiver to understand the message
Why social media?
Spread faster, larger than traditional media:
Viral VS Oral, Word of Mouse VS Word of Mouth
Word-of-mous...
Why social media?
Mass media is a kind of monopoly media:
it belongs to publishers, reporters, broadcasters
Social media b...
How can (can’t) we mine?
Choosing channel (too many of tools)/ build your home source for media
How can (can’t) we mine?
Up to date and stick with content: hot content/ contest/ question...to engage
How can (can’t) we mine?
Choose right team to engage
Don’t choose a Guru but a passion team
How can (can’t) we mine?
Social Media is not ALL!
How can (can’t) we mine?
Social Media can’t solve everything!
Bad product Traffic outside the community
How can (can’t) we mine?
Remember: the key is conversation
How can we measure the result?
Depend on Social services: Facebook insight/ Youtube insight/ GA…
Some last words
Listen
Some last words
Engage
Some last words
Measure
Some last words
Stop thinking campaign, Start thinking conversation
Thank for your time!
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Social media talk

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Some slide about social media to present to VNG staff on 25 Nov 2010

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Social media talk

  1. 1. Social Media Talk., 25/11/2010
  2. 2. Content • Social media? • Why social media? • How can (can’t) we mine? • How can we measure the result?
  3. 3. “Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better” Avinash Kaushik, Analytics Evangelist, Google Social Media?
  4. 4. “An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” WikiPedia Social Media?
  5. 5. In contrast with traditional media (Mass Media): One way media, Social media is too ways media Social Media? Oneway communicatio n Conversation ready
  6. 6. Born even earlier than Mass Media: Since the beginning of human being, when men have conversations Social Media?
  7. 7. Why social media? Elements of the communication process
  8. 8. Why social media? Easy to get feedback, reduce noise, real time help the receiver to understand the message
  9. 9. Why social media? Spread faster, larger than traditional media: Viral VS Oral, Word of Mouse VS Word of Mouth Word-of-mouseWord-of-mouth
  10. 10. Why social media? Mass media is a kind of monopoly media: it belongs to publishers, reporters, broadcasters Social media belongs to everyone and many tools allow people to do that Buy VS Earn
  11. 11. How can (can’t) we mine? Choosing channel (too many of tools)/ build your home source for media
  12. 12. How can (can’t) we mine? Up to date and stick with content: hot content/ contest/ question...to engage
  13. 13. How can (can’t) we mine? Choose right team to engage Don’t choose a Guru but a passion team
  14. 14. How can (can’t) we mine? Social Media is not ALL!
  15. 15. How can (can’t) we mine? Social Media can’t solve everything! Bad product Traffic outside the community
  16. 16. How can (can’t) we mine? Remember: the key is conversation
  17. 17. How can we measure the result? Depend on Social services: Facebook insight/ Youtube insight/ GA…
  18. 18. Some last words Listen
  19. 19. Some last words Engage
  20. 20. Some last words Measure
  21. 21. Some last words Stop thinking campaign, Start thinking conversation
  22. 22. Thank for your time!

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