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Social Media 101


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The basics of using social media for your business, non-profit or educational institution. It's all about connecting with content that people care about.

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Social Media 101

  1. 1. Social Media 101By Tim NekritzAssociate Director of Public Affairs/Director of Web CommunicationSUNY Oswego
  2. 2. What is social media?• Interactive parts of the Internet where we can communicate with a range of audiences – for us prospective students, current students, faculty, staff, alumni, parents and friends of the college.• Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.
  3. 3. Why social media?• “Third space”• Customer service• Interactive nature• Media-rich• Where they are• But remember to bring them back (hub and spoke)
  4. 4. Also: it’s expected *Noel-Levitz E-Expectations, July 2011
  5. 5. 5 top tips2.Be present!Try before you buy
  6. 6. 5 top tips2. Be prepared!Have a content strategy
  7. 7. 5 top tips3. Be responsive!Reply and sustain
  8. 8. 5 top tips4. Be friendly!Have conversations
  9. 9. 5 top tips5. Goals before tools4.Does it help us meet a goal?5.What’s in it for us?6.What’s in it for our users?Avoid OSS
  10. 10. Crowd-sourced additions• “Try to get someone who has a bit of a sense of humor (again not always possible) as it makes the tone of your channels friendly and more approachable.” -- Annalisa Boccia, Queen’s University• “Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.” -- JP Rains, Laurentian University• “Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are.” -- Patrick Powers, Webster University
  11. 11. Types? Oh so many …• Facebook• Twitter• YouTube• Formspring• Foursquare/Geosocial• Photosocial• Blogs[We keep an online inventory]
  12. 12. Facebook• The 800-pound gorillaConsiderations:• Page?• Group?• Individual account? (no)
  13. 13. #pancaketweetup
  14. 14. Twitter: 140-characterstories
  15. 15. Twitter: 2 symbols are key• @ symbol: replying or addressing someone• # = hashtag, organizing around topic, conference, event
  16. 16. YouTube
  17. 17. FormspringIt’s allabouttheQ&A
  18. 18. Geosocial/location-based• Services tied to your smartphone• Fastest-growing part of social media• Location-based services have enormous potential to connect people to places, places to people, and people to people in places. • -- Tim Jones, North Carolina State University
  19. 19. Geosocial: Foursquare
  20. 20. Photosocial
  21. 21. Blogs
  22. 22. Monitor and respond• Social media is 24/7• Basic customer service, just new way• Most users just looking for an answer• Would you ignore your email for days?
  23. 23. Our FB comment guidelines• The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.
  24. 24. Negative feedback?• Honest complaints• Spam• Ragers• TrollsAgain, make sure you have a posted policy!
  25. 25. Content strategy• What do you post?• How often do you post?(And, of course, who posts it) Great site >>
  26. 26. Who has the keys?
  27. 27. Social media conduct• Zappo’s social media policy:“Don’t do anything stupid”• It’s pretty much common sense
  28. 28. Next steps• What are your goals?• Look at your time/resources• Examine options/communities• Content strategy: what to say• Get social!
  29. 29. Questions?• Also available at: … or… or social media users’ guide: socialmediaguide.html