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6 Suggestions for
Successful Student
Storytelling
Tim Nekritz, SUNY Oswego
Christopher D’Orso, Stony Brook University
Who answers 3 key questions?
Among the most pressing questions an
incoming student will have about their
college experienc...
Who is their role model?
What do incoming students really aspire to be?
CURRENT STUDENTS!
… who can answer the questions:
...
Warning!
•You’ll have to take risks
and trust people!
(This is what somebody had to do
to create your college)
6 suggestions
• Find your storytellers
• Have students blog (and blog strategically)
• Takeovers (mainly Instagram)
• Pros...
Know your goals
“I WANT A FACEBOOK!”
is not a goal
“I WANT MORE FOLLOWERS
THAN OUR RIVAL SCHOOL!”
is not a goal
“I WANT TO MAKE A
VIRAL VIDEO!”
is not a goal
1. Find your storytellers
• Think POV
• Network across campus
• Look on social media
Track your community
Wonder from Down Under
2. Students blog strategically
• What goals/audiences?
• What voices to include?
• What do you want incoming students to
k...
Student blog golden rule
We don’t approve blog posts.
We approve bloggers!
3. Let them take over
@herewegosaints, St. Lawrence
4. They have Qs …
5. Take requests
• Ask prospective students what they want
to see or know
• Our bloggers or interns will expand
• Another ...
Why live in _____________?
6. Team up
• It’s not the size of your office, it’s the size
of your network. – Tom Peters
• Collaborate with other
depart...
Less silos, more barnraisings
Amplify the awesome
Questions?
We’re on the Twitters
• Questions?
• Feedback?
• Corny jokes? How many literalists does it take to change a
lightbulb?
@Ti...
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Hewebithaca

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Tim Nekritz from SUNY Oswego and Chris D'Orso from Stony Brook discuss how awesome student storytelling can be part of your communication strategy.

Published in: Education
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Hewebithaca

  1. 1. 6 Suggestions for Successful Student Storytelling Tim Nekritz, SUNY Oswego Christopher D’Orso, Stony Brook University
  2. 2. Who answers 3 key questions? Among the most pressing questions an incoming student will have about their college experience: • What do I want to do? • What do I want to be? • Will I fit in?
  3. 3. Who is their role model? What do incoming students really aspire to be? CURRENT STUDENTS! … who can answer the questions: • What do they do? • What are they becoming? • How do they fit in?
  4. 4. Warning! •You’ll have to take risks and trust people! (This is what somebody had to do to create your college)
  5. 5. 6 suggestions • Find your storytellers • Have students blog (and blog strategically) • Takeovers (mainly Instagram) • Prospective students have questions; your students have answers • Take requests • Team up!
  6. 6. Know your goals “I WANT A FACEBOOK!” is not a goal
  7. 7. “I WANT MORE FOLLOWERS THAN OUR RIVAL SCHOOL!” is not a goal
  8. 8. “I WANT TO MAKE A VIRAL VIDEO!” is not a goal
  9. 9. 1. Find your storytellers • Think POV • Network across campus • Look on social media
  10. 10. Track your community
  11. 11. Wonder from Down Under
  12. 12. 2. Students blog strategically • What goals/audiences? • What voices to include? • What do you want incoming students to know?
  13. 13. Student blog golden rule We don’t approve blog posts. We approve bloggers!
  14. 14. 3. Let them take over
  15. 15. @herewegosaints, St. Lawrence
  16. 16. 4. They have Qs …
  17. 17. 5. Take requests • Ask prospective students what they want to see or know • Our bloggers or interns will expand • Another example: Show me ______ at Emerson
  18. 18. Why live in _____________?
  19. 19. 6. Team up • It’s not the size of your office, it’s the size of your network. – Tom Peters • Collaborate with other department/interns … build the big picture • Share and promote other awesome content
  20. 20. Less silos, more barnraisings
  21. 21. Amplify the awesome
  22. 22. Questions?
  23. 23. We’re on the Twitters • Questions? • Feedback? • Corny jokes? How many literalists does it take to change a lightbulb? @TimNekritz @cdorso

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