FDF soc media 101


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Use of web 2.0 technologies within Extension programming.

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FDF soc media 101

  1. 1. “ Is There a Place for Social Media in Extension?" Dennis Kahl UNL Extension Educator [email_address] Extension Front Door Forum- 2010
  2. 2. Do you use any of these now? UNL Food Timely & easy-to-understand research-based information UNL CropWatch Timely & easy-to-understand research-based information
  3. 3. Polleverywhere.com Text Keyword to: 22333 <ul><li>How many social media tools have you used? </li></ul><ul><ul><li>One – 103523 </li></ul></ul><ul><ul><li>2-3 - 103553 </li></ul></ul><ul><ul><li>4 or more - 103562 </li></ul></ul><ul><ul><li>None - 26687 </li></ul></ul>
  4. 4. UNL Extension Social Media Policy <ul><li>The recommended guideline for naming a county site would be: </li></ul><ul><ul><li>University of Nebraska-Lincoln in Sample County </li></ul></ul><ul><ul><li>(ie . University of Nebraska-Lincoln in Sioux County ) </li></ul></ul><ul><li>The recommended guideline for the URL or short name would be: </li></ul><ul><ul><li>UNLSampleCounty </li></ul></ul><ul><ul><li>(ie. UNLSiouxCounty ) </li></ul></ul>
  5. 5. Social Media Use Policy <ul><li>Establish extension accounts with UNL email and identify with University of Nebraska-Lincoln Extension </li></ul><ul><li>DO NOT USE for personal use. </li></ul><ul><li>Must maintain the account or else not create one </li></ul><ul><li>May be a social media policy for use of social media coming that would identify who would be responsible for updating. </li></ul><ul><li>Use of Facebook, Twitter, etc. for personal use should be limited to breaks or away from work. </li></ul>
  6. 6. How is SM being used at this point? <ul><ul><li>Foods.unl.edu </li></ul></ul><ul><ul><li>Food: Cooking, Safety – </li></ul></ul><ul><ul><ul><li>lancaster.unl.edu /food </li></ul></ul></ul><ul><ul><ul><li>Alice Henneman </li></ul></ul></ul><ul><ul><li>UNL CropWatch– cropwatch.unl.edu </li></ul></ul><ul><ul><ul><li>Jennifer Rees/Lisa Jasa </li></ul></ul></ul><ul><ul><li>Acreage Insights - acreage.unl.edu </li></ul></ul><ul><ul><ul><li>Sarah Browning and team </li></ul></ul></ul><ul><ul><li>IANR - ianr.unl.edu and ianrpubs.unl.edu </li></ul></ul>
  7. 7. County Example <ul><li>University of Nebraska-Lincoln in Lancaster County </li></ul><ul><ul><li>lancaster.unl.edu website </li></ul></ul><ul><ul><li>UNL_LancasterCo – Twitter </li></ul></ul>
  8. 9. Delicious.com Link to SMS http://delicious.com/sewardextenson/bl
  9. 11. Did You Know 4.0 A Above link takes you to a 4 1/2 minute video sharing new trends in social media. Did You Know 4.0 Search YouTube ‘Did You Know 4.0?
  10. 12. Things to Accept <ul><ul><li>Our UNL Websites are now one of the MOST important marketing tools we have. </li></ul></ul><ul><ul><li>Our audience is active online. </li></ul></ul><ul><ul><li>Technology can make our lives easier! (You think?) </li></ul></ul>
  11. 13. Features of Web 2.0 <ul><ul><li>Enhanced educational opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul></ul><ul><ul><li>Community support and loyalty </li></ul></ul><ul><ul><li>Dynamic web features increase market </li></ul></ul><ul><ul><li>Increased workforce and worker connectivity </li></ul></ul><ul><ul><li>Social and Professional Networking </li></ul></ul>
  12. 14. SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><li>Since August 2009, Facebook was the most popular online social network </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
  13. 15. Of adult SNS users: <ul><ul><li>73% have a Facebook account </li></ul></ul><ul><ul><li>48% have a MySpace profile </li></ul></ul><ul><ul><li>14% have an account on LinkedIn </li></ul></ul><ul><ul><li>1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.com </li></ul></ul><ul><ul><li>10-12% are on &quot;other&quot; sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
  14. 16. Harness the power of SNS Cell Phone Text                 Wordpress Twitter         Facebook
  15. 17. Why Should UNL Extension be a part of Social Media? <ul><li>Relationships – Putting a face our organization and making us human. </li></ul><ul><li>Allows us to reach audiences away from your immediate local area. </li></ul><ul><li>Unites related groups and leverages the playing field. </li></ul><ul><li>Great way to spread info to other groups in a quick manner. </li></ul><ul><li>Great way to tell our stories to a variety of audiences. </li></ul>
  16. 18. <ul><li>First known for its ability to create social networks of personal friends, thus sharing what’s happening, photos, videos, etc. </li></ul><ul><li>Now also considered as a great place to create a web page to reach targeted audiences in a direct marketing way for very little cos. </li></ul><ul><li>Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience. </li></ul>
  17. 22. Facebook and Blog
  18. 23. Example Facebook Businesses <ul><li>Pepsi Refresh </li></ul><ul><li>McDonalds </li></ul><ul><li>Midwest Laboratories </li></ul>
  19. 24. Now let’s join a Facebook page <ul><li>First, we’ll create one </li></ul><ul><li>Of course we need to have our account set up. </li></ul><ul><li>Only one account per person is allowed. </li></ul><ul><li>What shall we name the page that would be a resource for you all to share? </li></ul><ul><li>After it is created, be sure you join it. </li></ul><ul><li>Write down the Facebook page name on the small resource card you have </li></ul><ul><li>Type in the complete page name in the search box and it will take you there. </li></ul>
  20. 25. Some Facts <ul><li>Social media is still thought of as the domain of young people but it isn’t! </li></ul><ul><ul><li>Fastest growing age groups on Facebook are 35-54 year-olds and those 55 and above. </li></ul></ul><ul><li>Special interest groups are using social technology and social media to engage people who are passionate about their causes. </li></ul><ul><li>Our audience is there and more will be soon. </li></ul>Source: Emily Vaughan – National Journal – 10-19-09 Nextgov
  21. 26. Twitter.com
  22. 27. How to use Twitter <ul><li>Must have an account, which is free. </li></ul><ul><ul><li>Select a user name you can live with </li></ul></ul><ul><ul><li>Determine password that you can remember </li></ul></ul><ul><li>Begin to follow people </li></ul><ul><li>Find groups that are of your interest </li></ul><ul><li>Make contributions to the group for recognition </li></ul><ul><li>The more you contribute the more that people will follow </li></ul><ul><li>Let’s see how it works. </li></ul>
  23. 28. Twitter Hashtags <ul><ul><li>A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.  </li></ul></ul><ul><ul><li>Green Expo is using the hashtag #negreenexpo . </li></ul></ul><ul><ul><li>You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop. </li></ul></ul>
  24. 30. Let’s Tweet Send all your tweets including this #hashtag first. #fdf2010
  25. 31. TweetDeck
  26. 32. Blogs
  27. 34. Dorchestertimes.com (Blog)
  28. 35. Huskerpreneur.com
  29. 36. Social Media Tips <ul><li>http://extensioneducator.wordpress.com/social-media-in-extension/ </li></ul>
  30. 37. Flickr <ul><li>A place for photos that can be shared or stored. </li></ul><ul><li>Communities or groups can be set up to contribute or share photos </li></ul><ul><li>Create photo shows with embedded link back to websites </li></ul>
  31. 38. Flickr.com <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul><ul><ul><li>Embed photography into website </li></ul></ul><ul><ul><li>GROW Nebraska photostream </li></ul></ul><ul><ul><ul><li>http://www.flickr.com/photos/grownebraska/ </li></ul></ul></ul><ul><ul><li>The Fruit Company </li></ul></ul><ul><ul><ul><li>http://flickr.com/photos/24575426@N07/ </li></ul></ul></ul>
  32. 43. Becoming Acquianted with SMS <ul><li>Identify your target audience </li></ul><ul><li>Explore different social media tools </li></ul><ul><ul><li>How they work? </li></ul></ul><ul><ul><li>What they can do? </li></ul></ul><ul><ul><li>How you can make one or more work for you? </li></ul></ul><ul><li>Search for other businesses/organizations similar to yours on Facebook, Twitter, YouTube, Wordpress, Blogspot, etc. </li></ul>
  33. 44. “ Social Media 101 &quot; Dennis Kahl UNL Extension Educator [email_address] Sertoma of York
  34. 45. youtube <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Create a Profile </li></ul></ul></ul><ul><ul><ul><li>Upload Videos </li></ul></ul></ul><ul><ul><li>Embed in website </li></ul></ul><ul><ul><li>How to grow your youtube audience - http://holykaw.alltop.com/how-to-grow-your-youtube-audience </li></ul></ul>
  35. 46. Video <ul><ul><li>Create video </li></ul></ul><ul><ul><ul><li>Upload to youtube.com </li></ul></ul></ul><ul><ul><ul><li>Upload to podcast </li></ul></ul></ul><ul><ul><ul><li>Link file to website </li></ul></ul></ul><ul><ul><ul><ul><li>Get link </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Embed in website </li></ul></ul></ul></ul>
  36. 47. There is more to the &quot;Social&quot; story <ul><li>http://www.go2web20.net/ </li></ul><ul><li>  </li></ul><ul><li>Other social media to consider: </li></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Toodledo </li></ul></ul>
  37. 48. Content is the number one reason people come to our Web sites
  38. 49. You may access this presentation at http://slideshare.net Search for FDF 2010’ Also available at extensioneducator.wordpress.com/
  39. 50. Polleverywhere.com Text to: 22333 <ul><li>How many social media tools have you used? </li></ul><ul><li>After participating in this session do you see ways that you could use social media to help market extension programs? </li></ul><ul><li>What social media tool do you think would be most useful in your county? </li></ul><ul><li>What other topics would you like to cover? </li></ul>
  40. 51. Presenter Text Polling Notes <ul><li>Explain what’s going on </li></ul><ul><ul><li>“ Now I’m going to ask for your opinion. You’ll use your phones to respond just like on American Idol. So please take out your cell phones, but remember to leave them on silent.” </li></ul></ul><ul><ul><li>“ You’ll participate by sending a text message. If you don’t know how to do that, just ask your kids! Or have your neighbor help you figure it out.” </li></ul></ul><ul><li>Address their concerns </li></ul><ul><ul><li>“ This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan.” </li></ul></ul><ul><ul><li>“ The service we are using is serious about privacy. We cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!” </li></ul></ul><ul><li>Use a demo or practice poll </li></ul><ul><ul><li>For example, a Free Text Poll like “Let’s Practice: Text in your first name!” </li></ul></ul><ul><li>Always test your polls in your presentation before your event using the computer that will be projecting your presentation , especially if that computer is not the one you’re currently using. </li></ul>
  41. 52. Questions? Can You Find Value in Social Media? Dennis Kahl UNL Extension [email_address] THANK YOU ! ! Extension Front Door Forum
  42. 53. <ul><li>Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska – Lincoln cooperating with the Counties and the United States Department of Agriculture. </li></ul><ul><li>University of Nebraska – Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska – Lincoln and the United States Department of Agriculture. </li></ul>