Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Partnership for Delaware Estuary Social media for Scientists and Organizations

770 views

Published on

Presentation from Partnership for the Delaware Estuary presentation at conference in Cape May, NJ january 31, 2011

  • Be the first to comment

  • Be the first to like this

Partnership for Delaware Estuary Social media for Scientists and Organizations

  1. 1. Social Media 101 for Scientists and Organizations Using The Power of Social Media to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications <ul><li>Whitney Hoffman </li></ul><ul><li>Hoffman Digital Media </li></ul>
  2. 2. Things We’ll Cover <ul><li>What’s In It For You- Why Should I Care? (Research data) </li></ul><ul><li>Popular Social Networks </li></ul><ul><li>Benefits and Burdens </li></ul><ul><li>The Attention Engine- Basic SEO </li></ul><ul><li>Resources </li></ul>
  3. 3. Yup. I’m a Geek.
  4. 5. Changing Landscape <ul><li>Everyone can create their own channel of communication- often inexpensively. </li></ul><ul><li>Everyone can market their own ideas. </li></ul><ul><li>The problem lies in building the right network or ecosystem for that communication. </li></ul>
  5. 6. Changing Landscape <ul><li>People find out about you long before you ever meet....or not. </li></ul><ul><li>Reputation management is more important than ever, and it’s Global </li></ul><ul><li>You Only Control Part of the Equation </li></ul>
  6. 7. The Web Controls the Other Side
  7. 8. Reputation Management
  8. 9. Trust
  9. 10. The next connection tools
  10. 11. Pew Research Internet & American Life Internet & American Life Internet & American Life
  11. 16. Mobile <ul><li>By 2020, they predict that a mobile device will be the primary connection tool for most people in the world. </li></ul>
  12. 19. Ok- Lots of People What are they doing? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out?
  13. 28. Goals For Scientists & Organizations <ul><li>Keeping Up With the Latest Information </li></ul><ul><li>Get The Word Out about your work </li></ul><ul><li>Connect with Others in the field and beyond </li></ul><ul><li>Managing and Maximizing Resources </li></ul>
  14. 29. Imagine all your friends got phones for the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone?
  15. 30. The New Telephone The New Coffee Shop/Water Cooler
  16. 31. Two types of Social Media Calls <ul><li>Incoming- Listening </li></ul><ul><li>Outgoing- Conversations and Engagement </li></ul>
  17. 32. Using Tools to Listen 1. Google Alerts 2. Twitter search 3. Blog Search
  18. 33. iGoogle can be your Newspaper
  19. 34. RSS- Really Simple Syndication Subscription- Let Them Come to You
  20. 35. Your Online Presence Step1
  21. 36. Channels are on 24 x 7
  22. 37. Don’t Worry About Them All....
  23. 38. Where is Your Community? Where are Your Audience? Where are Your Audience? Connecting Where It’s Relevant to Them
  24. 39. Cafe-Shaped Conversations
  25. 40. We’ll concentrate on the big three <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>
  26. 41. Median Age on Popular Social Networks <ul><li>LinkedIn 39 years, down from 40 </li></ul><ul><li>Twitter- 31 years </li></ul><ul><li>Facebook- 33 yrs., up from 26 in May, 2008. </li></ul>Pew Internet & American Life Project, Oct 21, 2009
  27. 42. LinkedIn- Rolodex on Steroids Rolodex on Steroids Rolodex on Steroids
  28. 43. LinkedIn- Your Resume and Recommendations Online
  29. 44. Expanding and Visualizing Your Network
  30. 46. LinkedIn Goes Social
  31. 47. Pros/Cons <ul><li>Great for Business and Business related questions/resources </li></ul><ul><li>Great for individuals to build online information about themselves </li></ul><ul><li>Great way to find others to connect to, make introductions, network </li></ul><ul><li>Not great for Group PR & Marketing </li></ul>
  32. 48. Twitter
  33. 54. Twitter #10,233 Twitter #235,752,570
  34. 56. Pros/Cons <ul><li>Gains Value with network size- Metcalfe’s Law </li></ul><ul><li>Great Listening Post/News channel- Use search features, Ask questions </li></ul><ul><li>Can be noisy, can have low relevance </li></ul><ul><li>Applications like HootSuite, bit.ly and more can allow you to measure links, attention, etc. </li></ul><ul><li>Patience is a virtue, but don’t drown in the Stream </li></ul>
  35. 58. Facebook
  36. 62. Pros/Cons <ul><li>Great for social connections, groups, event planning and marketing </li></ul><ul><li>Create Groups for more consistent and insider discussions </li></ul><ul><li>Not always great for strictly business purposes- How would your community respond to ads here? </li></ul><ul><li>Keep it fresh and interesting </li></ul>
  37. 63. These Are Your Billboards
  38. 65. Integration of Channels
  39. 67. It’s All About the Connections
  40. 68. Creating Communities <ul><li>This is a long term versus short term strategy </li></ul><ul><li>People come to you because of content and added value </li></ul><ul><li>Grows network, fans, evangelists </li></ul><ul><li>Must give them something to do- keep it fresh or it dies </li></ul>
  41. 69. Blogging
  42. 70. Things you’ll need to consider <ul><li>Who will be that public face? </li></ul><ul><li>Do they have the ability/authority to solve problems? </li></ul><ul><li>Frequency of Updates </li></ul><ul><li>The “reason” to blog </li></ul>
  43. 72. Own Your Own Domain <ul><li>Blog can be added on to existing website- ie. www.mydomain.com/blog or www.blog.mydomain.com </li></ul><ul><li>Can make any domain a blog/website </li></ul>
  44. 73. Widgets, Blogrolls and More <ul><li>You can add badges, widgets and other tools to your blog (or regular website) to integrate your social media presence online </li></ul><ul><li>When integrating, keep audiences in mind- do you want twitter posting to Facebook and your blog? Your Blog to Facebook? </li></ul>
  45. 75. So..... <ul><li>Build a group of fans and customers; Make it interactive and fun </li></ul><ul><li>Stickiness- 10 rabid fans may be better than 50 who don’t really care </li></ul><ul><li>Ze Frank- Give people something to do </li></ul><ul><li>Find a way to make a difference- Add Value </li></ul>
  46. 76. Social Media Laboratory Experiment, Tweek, Try Again
  47. 79. Summing It Up
  48. 80. Taking Aim at Your Goals
  49. 86. Content Rules
  50. 87. Books To Help You Figure This Stuff Out
  51. 88. Relevancy to you, to your Audience to you, to your Audience to you, to your Audience
  52. 89. The End
  53. 90. Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile: (302) 562-6507 URL: www.whitneyhoffman. com
  54. 91. Other Important Tools
  55. 92. Social Bookmarking: Develop Your Library
  56. 93. Check Out What Friends are Reading
  57. 94. Google Reader- Manage Subscriptions
  58. 95. <ul><li>Be your own Marketing Department </li></ul><ul><li>Become an expert </li></ul><ul><li>Become a resource </li></ul><ul><li>Help out reporters, help out your business </li></ul>HARO- Help a Reporter Out

×