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The World is Your Workplace Using social media to enhance and extend your newsroom outside the classroom. by Starr Sackstein [email_address] World Journalism Prep School Flushing, NY

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Different available mediums and how to use them <ul><li>Facebook - social networking - creating groups, interviewing, soliciting ideas, reporting breaking news, surveying, gathering pictures </li></ul><ul><li>Twitter - social networking - creating groups, reporting breaking news, direct mailing </li></ul><ul><li>Skype - online teleconferencing - interviews </li></ul><ul><li>Blogger - blog - online journal - post deadlines and assignments, facilitate conversations outside the classroom on a larger scale than email. </li></ul><ul><li>Wikis- a website that allows the visitors themselves to easily add, remove and otherwise edit and change available content </li></ul><ul><li> </li></ul>

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The changing journalism landscape <ul><li>The way we understood journalism a decade ago is no longer how it exists... We need to wrap our brains around the fact that our students are rarely going to book sources for reference. </li></ul><ul><li> </li></ul><ul><li>Students use the web to acquire, collect and learn every day and then they repost their ideas in varying formats - </li></ul><ul><li> </li></ul><ul><li>What does this mean for us? </li></ul><ul><li> </li></ul><ul><li>Are we becoming obsolete? OR </li></ul><ul><li> </li></ul><ul><li>Do we just have to redefine the way we see ourselves? </li></ul>

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Pros and Cons of Connectedness <ul><li>Pros </li></ul><ul><ul><li>access </li></ul></ul><ul><ul><li>variety </li></ul></ul><ul><ul><li>availability </li></ul></ul><ul><ul><li>responsibility </li></ul></ul><ul><ul><li>ease </li></ul></ul><ul><ul><li>immediacy of sharing information as it breaks </li></ul></ul><ul><li>Cons </li></ul><ul><li> </li></ul><ul><ul><li>less privacy </li></ul></ul><ul><ul><li>unknown effects of sharing and access </li></ul></ul><ul><ul><li>print becoming less widely read </li></ul></ul><ul><ul><li>danger for students who don't know how to safeguard against mis-information </li></ul></ul>

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Teaching responsible usage <ul><li>We need to hold in the highest importance the need to educate our students how to use these new, very powerful mediums correctly and safely. </li></ul><ul><li> </li></ul><ul><li>We need to teach them how to know to cross-reference information found? </li></ul><ul><li> </li></ul><ul><li>How do they know that the information they are getting is accurate or credible? </li></ul>

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Blogs <ul><li>Online journals </li></ul><ul><li> </li></ul><ul><li>Have a place to faciliate conversation outside the classroom </li></ul><ul><li> </li></ul><ul><li>Post deadlines </li></ul><ul><li> </li></ul><ul><li>Send reminders </li></ul><ul><li> </li></ul><ul><li>Answer classwide answers </li></ul>

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Facebook <ul><li>social networking site... </li></ul><ul><li> </li></ul><ul><li>Network with your staff </li></ul><ul><li> </li></ul><ul><li>Gather sources primary interview sources </li></ul><ul><li> </li></ul><ul><li>Do polls and/or surveys </li></ul><ul><li> </li></ul><ul><li>Create a group to share information and gather topic ideas </li></ul><ul><li> </li></ul><ul><li>Break news in status lines </li></ul><ul><li> </li></ul><ul><li>Use instant messages to answer and ask questions </li></ul>

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Twitter <ul><li>constant status updates to break interesting or new worthy information </li></ul><ul><li> </li></ul><ul><li>Tweet your breaking news in status lines </li></ul><ul><li> </li></ul><ul><li>Direct mail students and/or people you wouldn't normally have access to gather more sources </li></ul>

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Google docs <ul><li>Organize your newsroom using an online document sharing program - </li></ul><ul><li> </li></ul><ul><li>Sharing functions </li></ul><ul><li> </li></ul><ul><li>Accessible feedback </li></ul><ul><li> </li></ul><ul><li>Online saving and security </li></ul><ul><li> </li></ul><ul><li>Organizing folder function </li></ul><ul><li> </li></ul><ul><li>Paperless </li></ul>

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Practice breaking news on Twitter in 140 characters or less <ul><li>Think about 3 events that have happened recently that you know about... </li></ul><ul><li> </li></ul><ul><li>How would you headline stories that you'd run about those events? What is your angle? </li></ul><ul><li> </li></ul><ul><li>Now, practice changing those same headline for online consumption remembering that way people read online is different. You need to get the whole flavor of what you are writing in 140 characters. </li></ul>

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Changing our perception of news reporting <ul><li>Is it hard to believe that most major professional papers have an online presence and are tweeting all the time? </li></ul><ul><li> </li></ul><ul><li>If the professional papers have accepted these new forums to help their consumers get information, why can't we? </li></ul><ul><li> </li></ul><ul><li>We need to train students how to function in this new landscape. </li></ul>

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Activity - creating an online survey for gathering information (Survey Monkey or Facebook) <ul><li>On facebook, you could do polls... </li></ul><ul><li> </li></ul><ul><li>www.facebook.com </li></ul><ul><li> </li></ul><ul><li>On Survey Monkey </li></ul><ul><li>www.surveymonkey.com </li></ul>

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Questions How can I help you implement these new technologies?

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Resources <ul><ul><li>Alan November - The November Group </li></ul></ul><ul><ul><li>Twitter - status updates/breaking news </li></ul></ul><ul><ul><li>Skype - free teleconferencing </li></ul></ul><ul><ul><li>Facebook - open forum, gathering info, developing coverage </li></ul></ul><ul><ul><li>Blogger - posting deadlines, sharing ideas, getting information out there, developing conversations </li></ul></ul><ul><ul><li>Channel 1 </li></ul></ul><ul><ul><li>Survey Monkey </li></ul></ul><ul><ul><li>Coppermine - photo archiving and organizing </li></ul></ul>

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Student testimonials <ul><li>Livianette Cabrera, junior news editor, &quot;I use facebook mostly to get quotes for my articles or to get topic ideas.&quot; She uses her status line to gather info from her friends and/or figure out who to interview. </li></ul><ul><li> </li></ul><ul><li> </li></ul>