Social Media 101: A Beginner's Guide


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A general Social Media 101

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Social Media 101: A Beginner's Guide

  1. 1. Social Media 101<br />By Tim Nekritz<br />Associate Director of Public Affairs/Director of Web Communication<br />
  2. 2. What is social media?<br />Interactiveparts of the Internet where we can communicate with such audiences as prospective students, current students, faculty, staff, alumni, parents and friends of the college. <br />Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more. <br />
  3. 3. Why social media?<br />“Third space”<br />Customer service<br />Interactive nature<br />Media-rich<br />Where they are<br />But remember to bring them back (hub and spoke)<br />
  4. 4. Also: it’s expected<br />*Noel-Levitz E-Expectations, July 2011<br />
  5. 5. Don’t forget video …<br />*Noel-Levitz E-Expectations, July 2011<br />
  6. 6. 5 top tips<br />Be present!<br />Try before you buy<br />
  7. 7. 5 top tips<br />2. Be prepared!<br />Have a content strategy<br />
  8. 8. 5 top tips<br />3. Be responsive!<br />Reply and sustain<br />
  9. 9. 5 top tips<br />4. Be friendly!<br />Have conversations<br />
  10. 10. 5 top tips<br />5. Goals before tools<br />Does it help us meet a goal?<br />What’s in it for us?<br />What’s in it for our users?<br />Avoid OSS<br />
  11. 11. Crowd-sourced additions<br />“Try to get someone who has a bit of a sense of humor (again not always possible) as it makes the tone of your channels friendly and more approachable.”<br />-- Annalisa Boccia, Queen’s University<br />“Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.”<br />-- JP Rains, Laurentian University<br />“Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are.”<br />-- Patrick Powers, Webster University <br />
  12. 12. Types? Oh so many …<br />Facebook<br />Twitter<br />YouTube<br />Formspring<br />Foursquare/Geosocial<br />Photosocial<br />Blogs<br />[We keep an online inventory]<br />
  13. 13. Facebook<br />The 800-pound gorilla<br />Considerations:<br />Page?<br />Group?<br />Individual account? (no)<br />
  14. 14.
  15. 15. Engage<br />
  16. 16. #pancaketweetup<br />
  17. 17. Poll<br />
  18. 18. Twitter: 140-character stories<br />
  19. 19. Twitter: 2 symbols are key<br />@ symbol: replying or addressing someone<br /># = hashtag, organizing around topic, conference, event<br />
  20. 20. YouTube<br /><br />
  21. 21. Formspring<br />It’s all<br />about <br />the <br />Q & A<br />
  22. 22. Geosocial/location-based<br />Services tied to your smartphone<br />Fastest-growing part of social media<br />Location-based services have enormous potential to connect people to places, places to people, and people to people in places.<br />-- Tim Jones,North Carolina State University<br />
  23. 23. Geosocial: Foursquare<br />
  24. 24. Photosocial<br />
  25. 25. Blogs<br />
  26. 26. Monitor and respond<br />Social media is 24/7<br />Basic customer service, just new way<br />Most users just looking for an answer<br />Would you ignore your email for days?<br />
  27. 27. Our FB comment guidelines<br />The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.<br />
  28. 28. Negative feedback?<br />Honest complaints<br />Spam<br />Ragers<br />Trolls<br />Again, make sure you have a posted policy!<br />
  29. 29. Content strategy<br />What do you post?<br />How often do you post?<br />(And, of course, who posts it)<br />Great site >><br /><br />
  30. 30. Sharability= good!<br />
  31. 31. Who has the keys?<br />
  32. 32. Social media conduct<br />Microsoft’s social media policy: <br />“Don’t do anything stupid”<br />It’s pretty much common sense<br />
  33. 33. Next steps<br />What are your goals?<br />Look at your time/resources<br />Examine options/communities<br />Content strategy: what to say<br />Get social!<br />
  34. 34. Questions?<br />Also available at:<br /> … or<br />… or<br />Presentation on<br />Social media users’ guide *NEW*:<br /><br />