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Location-Based Media: You + Where

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Tim Nekritz
Director of Web Communication
SUNY Oswego
“By mapping the world,
we have mapped ourselves.”
— James Burke
The Day The Universe
Changed, 1985
 Mobile services tied to your smartphone that
allow you to interact with your physical
environment and other users.
 The fastest-evolving area of social media.*
* So fast, this presentation evolves on a weekly basis
Location-based services have
enormous potential to connect
people to places, places to
people, and people to people
in places.
-- Tim Jones,
North Carolina State University
 Fast-growing yet fragmented market.
 Increased adoption among consumers.
 Potential value-added for higher ed.
Basic geosocial platforms
 Foursquare
 Gowalla
 SCVNGR
 Facebook Places
 Loopt/Loopt Star
Advanced/augmented reality
 Yelp
 Layar
Photo sharing: Instagram, Color
Custom mobile apps?

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Location-Based Media: You + Where