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NSAC 2010: Social Media: Listen First

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TechSoup
TechSoup

NSAC presentation from Janet Fouts, Megan Keane, and Susan Tenby on why and how to listen effectively on social media sites

Technology
1 of 34
Social Media - Listen First Janet Fouts - Social Media Coach
Don’t be afraid
 
Hold the reins
Conversations are like horses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where are the conversations? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to listen for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find conversations quickly
Lazyfeed
Twitter ,[object Object],[object Object],[object Object],[object Object]
Listening Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listen, engage, repeat
Engage me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Look and Listen Susan Tenby Megan Keane http://www.techsoup.org http://www.nonprofitcommons.org
Listen first, then pick your tool ,[object Object],[object Object],[object Object],[object Object]
Don’t Be a Megaphone
Turn “nay-sayers” into “yay-sayers”
Highlight Community Members
Give followers a reason to listen ,[object Object],[object Object],[object Object]
Tweet With Purpose ,[object Object],[object Object]
Email Alerts ,[object Object],[object Object],[object Object]
Listening Dashboard ,[object Object],[object Object],[object Object],[object Object]
Check the Dashboard
RSS Feeds ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Twitter Listening ,[object Object],[object Object],[object Object]
 
HootSuite Monitor
Facebook
Insights + Google Analytics
The 3 Bes ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object]
Where in the (Online) World is TechSoup?
Contact ,[object Object],[object Object],[object Object],[object Object],Megan Keane Online Community Manager, TechSoup [email_address] http://friendfeed.com/penguinasana Find presentation online @ http://slideshare.net/techsoupglobal

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NSAC 2010: Social Media: Listen First

Editor's Notes

  1. Community is a 2-way conversation between you and your supporters Don’t just be self-promotional; find balance between promoting your work and highlighting community members, commenting/interacting with relevant news/events in the sector
  2. Example: user complaining on Twitter about customer service. Our prompt response & resolution turned situation that looked bad for us into our favor
  3. Video profiles Highlighted on Twitter, Facebook, uploaded to YouTube Mentioned in weekly newsletter
  4. Events give something to talk about, contributing content and adding value Segway from events to promo for next day’s talk
  5. Select frequency Monitor keywords: org name, personal name, CEO Document kudos, impact, note feedback, use as chance to jump in & comment on blogs
  6. Megan starts here
  7. Free, takes minutes to set up Single or up to 3-column viewing “newspaper” Add tabs to separate specific issues/programs, etc. Overview of conversations happening [demo a bit]
  8. Demo adding RSS feeds to dashboard
  9. Find key folks to follow Attract important followees Quality vs Quantity
  10. Hootsuite, TweetDeck Hootsuite built-in monitoring of search terms, lists, replies Basic click-through stats, Klout intergration
  11. Slide as backup, show this if at all possible
  12. Large, built-in audience Track conversation “Favorite”/Like relevant other orgs/communities Regular dynamic content, but don’t overwhelm w/ updates
  13. Free insights let you look at interaction, not just # of fans/likers ID what content sparked interactions Weekly reports emailed to you Added Google Analytics integration lets you track brand mentions across Facebook, not just on your page