Nonprofit Tech Conference

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Nonprofit Tech Conference

  1. 1. Social Media - Listen First Janet Fouts - Social Media Coach Session 129 #10NTC.Listen
  2. 2. Don’t be afraid
  3. 4. Hold the reins
  4. 5. Conversations are like horses <ul><li>You can’t force a change in direction </li></ul><ul><li>Clarify misconceptions </li></ul><ul><li>Show the positives </li></ul><ul><li>Listen and engage </li></ul><ul><li>Respond immediately to negative comments </li></ul>
  5. 6. Where are the conversations? <ul><li>Blogs </li></ul><ul><li>Linkedin </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Communities </li></ul><ul><li>Ning/Yahoo/Google </li></ul>
  6. 7. What to listen for <ul><li>Brand </li></ul><ul><li>CXO names </li></ul><ul><li>Sponsors and donors </li></ul><ul><li>Supporters/evangelists </li></ul><ul><li>Industry/local news </li></ul><ul><li>Topics of corporate/personal interest </li></ul>
  7. 8. Find conversations quickly
  8. 9. Lazyfeed
  9. 10. Twitter <ul><li>Use it or not, you can’t ignore Twitter </li></ul><ul><li>Faster than search </li></ul><ul><li>Keyword focused </li></ul><ul><li>Link sharing </li></ul>
  10. 11. Listening Tools <ul><li>Paid tools </li></ul><ul><li>Radian6 </li></ul><ul><li>Biz360 </li></ul><ul><li>Buzzlogic </li></ul><ul><li>Scout Labs </li></ul><ul><li>Trackur </li></ul><ul><li>SM2 </li></ul><ul><li>Free tools </li></ul><ul><li>SM2 (freemium) </li></ul><ul><li>Social Mention </li></ul><ul><li>Lazyfeed </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Twitter Search </li></ul><ul><li>Twilert </li></ul><ul><li>Nutshell Mail </li></ul>
  11. 12. Listen, engage, repeat
  12. 13. Engage me <ul><li>[email_address] </li></ul><ul><li>www.JanetFouts.com/listen </li></ul><ul><li>www.SocialMediaCoachingCenter.com </li></ul><ul><li>www.TatuDigital.com </li></ul><ul><li>@Jfouts </li></ul><ul><li>Linkedin - JanetFouts </li></ul><ul><li>408.216.7423 </li></ul>
  13. 14. Evaluation Code: 129 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 129 Text 129 to 69866 Visit nten.org/ntc-eval Enter Code 129 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!

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