The document discusses the effective use of Twitter for nonprofits, emphasizing the importance of engaging with key audiences and building personal connections through thoughtful tweeting. It highlights strategies for measuring impact, utilizing hashtags, and integrating Twitter with other networks to enhance visibility. Additionally, it mentions tools for analyzing Twitter engagement and the necessity of tailoring messages to specific target audiences.

1. twitter for nonprofitsted fickes : @hayduke

2. Your questions about TwitterYour concerns about TwitterYour experiences with Twitter – good or badThis is all about you (and your audience)

3. Twitter Is

4. noisyTwitter Is

5. noisymundaneTwitter Is

6. noisymundaneUNwieldyTwitter Is

8. 35 million users in US June 201093 million users world June 201055% female US 69% caucasianfar higher than avgafricanamerican and hispanic109% growth worldwide June 2009-June 2010Twitter Use

9. http://www.trendstream.net/archives/1708Numbers Deceive

10. Frequency of use by countryPeople who have an account who use it at least monthlyhttp://www.trendstream.net/archives/1708Numbers Deceive

11. Find, be found by, and interact with key audiences.Strong twitter users are influential in field.Search results.People are using it. Or at least trying it.Strengthen content strategy – linking across networks.Why Bother (also known as benefits)

12. Frequency of use by countryPeople who have an account who use it at least monthlyhttp://www.trendstream.net/archives/1708Numbers Deceive

13. Going to have a lot of people on account that aren’t following it regularly, if at all. Don’t worry about appealing to everyoneRegular Twitter users tend to be more focused on issues/work/outcomesPeople very interested in/proven active in their (your) field

14. Online influentials

15. Bloggers, journalists, writers

16. Have own network on other sites [Facebook, Change.org, Care2, etc.]Quality not Quantity

17. Finding, caring and feeding for key audiencesFollow people/types of people that you want to follow you and can spread word to their networks (journalists/bloggers)

18. Thank key people for following you via direct message. Make it feel personal (not automated)

19. Follow audience tweets. Reply and Retweet. Thank people when retweeted and reply when asked a question.

20. People like to be appreciated. Nobody likes to be ignored. Key Audiences

21. Think about an audience for each tweetTweets are meant for someone/some set. Even though all will see them. Speak to someone.

22. Make use of replies and direct messages.

23. Use hashtags [example #ztrain] to target message and make searchable

24. Write to be replied/retweeted. 120 characters. Sound human.

25. Consider different types of tweets and measure/evaluate them against one another.Target Messages

26. Make twitter (and others) easy to findIntegrating

27. Let people find/follow individual staff if appropriateIntegrating

28. Let people find/follow individual staff if appropriateIntegrating

29. Let people find/follow individual staff if appropriateIntegrating

30. Tie together with other networks (or not)Integrating

31. How in the world do I tell if this is working?Set goals with which you can define key indicatorsWhat do you want people to do when they see a tweet?