Twitter for Nonprofits - a presentation made at the Colorado Association of Funders' Social Media Day on August 24, 2010. Includes tips, best practices, thoughts about audience targeting, how to measure results and a look at some key tools and applications that can make using Twitter easier/more effective.

1. twitter for nonprofitsted fickes : @hayduke

2. Your questions about Twitter Your concerns about Twitter Your experiences with Twitter – good or bad This is all about you (and your audience)

3. Twitter Is

4. noisy Twitter Is

5. noisy mundane Twitter Is

6. noisy mundane UNwieldy Twitter Is

8. 35 million users in US June 2010 93 million users world June 2010 55% female US 69% caucasian far higher than avgafricanamerican and hispanic 109% growth worldwide June 2009-June 2010 Twitter Use

9. http://www.trendstream.net/archives/1708 Numbers Deceive

10. Frequency of use by country People who have an account who use it at least monthly http://www.trendstream.net/archives/1708 Numbers Deceive

11. Find, be found by, and interact with key audiences. Strong twitter users are influential in field. Search results. People are using it. Or at least trying it. Strengthen content strategy – linking across networks. Why Bother (also known as benefits)

12. Frequency of use by country People who have an account who use it at least monthly http://www.trendstream.net/archives/1708 Numbers Deceive

14. Online influentials

15. Bloggers, journalists, writers

16. Have own network on other sites [Facebook, Change.org, Care2, etc.]Quality not Quantity

18. Thank key people for following you via direct message. Make it feel personal (not automated)

19. Follow audience tweets. Reply and Retweet. Thank people when retweeted and reply when asked a question.

20. People like to be appreciated. Nobody likes to be ignored. Key Audiences

22. Make use of replies and direct messages.

23. Use hashtags [example #ztrain] to target message and make searchable

24. Write to be replied/retweeted. 120 characters. Sound human.

25. Consider different types of tweets and measure/evaluate them against one another.Target Messages

26. Make twitter (and others) easy to find Integrating

27. Let people find/follow individual staff if appropriate Integrating

28. Let people find/follow individual staff if appropriate Integrating

29. Let people find/follow individual staff if appropriate Integrating

30. Tie together with other networks (or not) Integrating

32. Use link shorteners (bit.ly, ow.ly, other) that can be tracked.

33. Number of people looking at linked posts, linked photos, videos.

34. Number of retweets/replies/shares with other networks. It is possible to estimate size of larger network.

35. If possible, integrate with website analytics and look at number of twitter-driven visitors and their behavior.

36. Record, save and share anecdotes/conversations about Twitter interaction/feedbackMeasuring

37. How in the world do I tell if this is working? It is hard to measure and quantify value of one to one human interaction with your members, fans, friends and even opponents. Hard to track all interactions across distributed networks. Long tail – impact over time. Measuring

38. Clicks on shortened URLs (bit.ly, ow.ly) Measuring

39. Clicks on shortened URLs (bit.ly, ow.ly) Measuring

40. Use website analytics to find referrers Measuring

41. Your Twitter account will show up in search / affect search results Search Results

43. Keyword-rich tweets.

44. Use links. Twitter is indexed by Google. Links back to your site in your own tweets are great. Those links retweeted multiples times can have an impact.

45. Be retweetable… 120 characters or less, be interesting, be valuable.

46. Interact with top twitter users in your field (by network size, influence, etc)

47. Like most SEO tips, it comes down to being clear, interesting, worthy of sharing on other sitesSearch Results

48. Oneforty.com Tools and Apps

49. Tweetygotback.com Tools and Apps

50. tweetreach Tools and Apps

51. twitalyzer.com klout.com friendorfollow.com yfrog.com and twitpic.com tweetcongress.org Twitter Analyzer PeopleBrowsr.com Spredfast.com Tools and Apps