Twitter: For Beginners


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A quick guide to what Twitter is, what you can do, and how you can do it.

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Twitter: For Beginners

  1. 1. Twitter : For Beginners Image: business-strategy-innovation
  2. 2. What is Twitter? Image: business-strategy-innovation ?
  3. 3. What is Twitter? <ul><li>Twitter is not just about people telling other people what they had for breakfast </li></ul><ul><li>But it can be if you want </li></ul>Image: Display it
  4. 4. What is Twitter? <ul><li>Being on Twitter doesn’t mean you’ll automatically be friends with celebrities </li></ul><ul><li>But you can try </li></ul>Image: BBC
  5. 5. What is Twitter? <ul><li>Twitter isn’t going to take up all of your time </li></ul><ul><li>But it might if you let it </li></ul>Image: Twitter
  6. 6. What is Twitter? <ul><li>Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets (Wikipedia 26/03/08) </li></ul>
  7. 7. What is Twitter? <ul><li>Like other Social Media tools (facebook, youtube, blogs) twitter works two ways </li></ul><ul><li>1. You can view content created by others </li></ul><ul><li>2. You can create content for others to view </li></ul><ul><li>On Twitter this ‘content’ is made up of 140 character tweets (vitally these characters can provide links to images, video, and WebPages) </li></ul><ul><li>Like other Social Media tools you can just use it one way, but it works best if you do both </li></ul>
  8. 8. What is Twitter? <ul><li>So… </li></ul><ul><li>Twitter is a service or a tool </li></ul><ul><li>It’s up to you what you do with it </li></ul><ul><li>What is actually possible is dependent on the users of the service </li></ul>
  9. 9. What can I do with Twitter? ? ?
  10. 10. What can I do with Twitter? <ul><li>Be Entertained </li></ul><ul><li>Follow updates from celebrities such as Russell Brand, and Britney Spears </li></ul>
  11. 11. What can I do with Twitter? <ul><li>See what your friends are doing </li></ul><ul><li>See where they are </li></ul><ul><li>Find likeminded people </li></ul><ul><li>Be Social </li></ul>
  12. 12. What can I do with Twitter? <ul><li>Get the Latest News </li></ul><ul><li>Don’t wait for journalists to write up the story, get the latest from the people at the scene as it happens </li></ul><ul><li>News of the Mumbai terrorist attacks, and the US Airways Plane landing on the Hudson River, both appeared on Twitter before anywhere else </li></ul>
  13. 13. What can I do with Twitter? <ul><li>Get Information </li></ul><ul><li>Follow people who share the information you need </li></ul><ul><li>e.g. follow people in Digital and get a constant stream of the information relevant to you </li></ul><ul><li>Of course you could look for it all yourself, but why waste hours searching when there are thousands of people doing it for you? </li></ul>
  14. 14. What can I do with Twitter? <ul><li>Get more specific Information </li></ul><ul><li>Use twitter search to find tweets on the specific topic you want </li></ul><ul><li>e.g. Search: augmented reality </li></ul>
  15. 15. What can I do with Twitter? <ul><li>Get Even more specific Information </li></ul><ul><li>Ask the people of twitter a question </li></ul>
  16. 16. What can I do with Twitter? <ul><li>What can Brands do? </li></ul><ul><li>See what people are saying about the Brand </li></ul><ul><li>Broadcast messages to their audience (but ensuring not to spam) </li></ul><ul><li>Speak directly to the audience </li></ul>
  17. 17. How do I get started? Image: share brain
  18. 18. How do I get started? <ul><li>Simple, just go to </li></ul><ul><li>Pick a username </li></ul><ul><li>Fill out the info so people know what to expect from your tweets </li></ul><ul><li>Now you have a Twitter account </li></ul>
  19. 19. How do I get started? <ul><li>Now you need to find some people to follow </li></ul><ul><li>You can search for people you already know by searching their names and by importing email lists </li></ul><ul><li>Then there are various way you can find people who are saying things that interest you </li></ul><ul><ul><li>Search your interests at Twitter Search </li></ul></ul><ul><ul><li>Twitter Directories such as WeFollow </li></ul></ul><ul><ul><li>Find someone talking about things that interest you, chances are they will be following similar people, so check out who they follow </li></ul></ul><ul><ul><li>Twitter recommendation services like Mr Tweet </li></ul></ul>
  20. 20. How do I get started? <ul><li>View Tweets </li></ul><ul><li>Now you’ve picked some people to follow, every post they make will be delivered in your Homepage feed </li></ul><ul><li>See someone talking rubbish? No problem you can simply click a button to unfollow </li></ul>
  21. 21. How do I get started? <ul><li>Send Tweets </li></ul><ul><li>Now it’s time for your contribution </li></ul><ul><li>Share what you want with the world but putting your 140 characters in the box at the top </li></ul><ul><li>If what you put is worth reading people will start following you </li></ul><ul><li>Want to Share a link? Be sure to shorten it at somewhere like so you don’t go over your 140 limit </li></ul>
  22. 22. How to use the features <ul><li>That’s the basics </li></ul><ul><li>But to really interact with Twitter you need to learn a few more things </li></ul>
  23. 23. How to use the features <ul><li>Reply to Tweets </li></ul><ul><li>You can reply to any tweet you see on Twitter, just click on the reply arrow located bottom right of their tweet </li></ul><ul><li>Your reply is public and identified by having ‘@username’ at the beginning on the tweet </li></ul><ul><li>If you don’t want it to be public you can send the user a Direct message </li></ul>
  24. 24. How to use the features <ul><li>Re-tweet </li></ul><ul><li>See a tweet you like, then you might want to tweet it yourself </li></ul><ul><li>This is called re-tweeting, and convention is to credit the user by starting your tweet with ‘RT@username’ </li></ul>
  25. 25. How to use the features <ul><li>You can see any replies to your tweets in the @Replies section </li></ul><ul><li>If you want to see if anyone has Re-tweeted any of your tweets you need to search ‘@yourusername’ in Twitter Search </li></ul>
  26. 26. What else should I know? <ul><li>When people are sending tweets about or from certain events or about specific topics they put ‘#location’ or ‘#topic’ at the end of their tweet. This saves on characters and helps people find information via Twitter search. </li></ul><ul><li>There are various ways you can Tweet and view Tweets </li></ul><ul><ul><li>Via the Twitter website </li></ul></ul><ul><ul><li>Via various Twitter clients </li></ul></ul><ul><ul><li>Via Text message </li></ul></ul><ul><ul><li>Via Mobile Phone Internet application </li></ul></ul><ul><li>Twitter clients can improve the Twitter experience </li></ul><ul><ul><li>Login to several accounts at once </li></ul></ul><ul><ul><li>Re-tweet with a click </li></ul></ul><ul><ul><li>Create various feeds to help filter content </li></ul></ul><ul><ul><li>Get stats on who follows your links </li></ul></ul><ul><ul><li>Shorten URLs automatically </li></ul></ul>
  27. 27. What’s next for Twitter? <ul><li>Twitter needs to find a way to transfer its success into financial success </li></ul><ul><li>Brands need to experiment to see what can be done with Twitter </li></ul><ul><li>The uses of Twitter are all dependent on its users, as new and different users join the service new and different possibilities will arise </li></ul><ul><li>As more people use the internet on their mobiles, the possibilities will expand. Geo-location technology can be incorporated into Twitter (this is already available on iphone applications such as Twinkle) </li></ul>